Prohed digital solution Private limited is looking for Performance Marketing Manager to join our dynamic team and embark on a rewarding career journey. Campaign Strategy : Developing data-driven marketing strategies to achieve business objectives, such as lead generation, customer acquisition, or revenue growth. Advertising Campaigns : Creating, managing, and optimizing online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and display networks. Budget Management : Managing advertising budgets effectively to ensure efficient spending and a positive return on investment (ROI). Keyword Research : Conducting keyword research for search engine marketing (SEM) campaigns and optimizing ad campaigns for relevant keywords. Ad Creative : Developing and testing ad creatives to improve click-through rates and conversion rates. Data Analysis : Analyzing campaign performance data and using analytics tools to track and measure key performance indicators (KPIs). Conversion Rate Optimization : Identifying areas for improvement in the customer journey and website to increase conversion rates. A/B Testing : Running A/B tests to optimize ad copy, landing pages, and other campaign elements. Market Research : Staying informed about industry trends, competitive landscape, and customer behavior to inform marketing strategies. Skills and Qualifications : In-depth knowledge of digital advertising platforms and best practices. Strong analytical and data interpretation skills. Proficiency in marketing analytics tools like Google Analytics and AdWords. Creativity in ad design and copywriting. Budget management and cost control. Result-oriented mindset with a focus on performance metrics.

Assist in the development and implementation of SEO strategies for client websites. Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Optimize website content, meta descriptions, headings, and other on-page SEO elements. Assist in creating high-quality backlinks through ethical link-building techniques. Perform SEO audits to identify areas for improvement. Analyze and report on website performance using Google Analytics and other SEO tools. Stay up to date with the latest SEO trends and algorithm updates. Collaborate with content creators to ensure SEO best practices are followed in blog posts, landing pages, and other content. Help monitor competitors SEO strategies and identify opportunities for improvement.

Assist in the development and implementation of SEO strategies for client websites. Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Optimize website content, meta descriptions, headings, and other on-page SEO elements. Assist in creating high-quality backlinks through ethical link-building techniques. Perform SEO audits to identify areas for improvement. Analyze and report on website performance using Google Analytics and other SEO tools. Stay up to date with the latest SEO trends and algorithm updates. Collaborate with content creators to ensure SEO best practices are followed in blog posts, landing pages, and other content. Help monitor competitors SEO strategies and identify opportunities for improvement.

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Motivates, leads and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Motivates, leads and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports.

Maintain day-to-day client contact for Search Engine Marketing (PPC) Responsible for understanding client goals and agency deliverables and campaign execution Day-to-day liaison with internal team members on Campaign developments Responsible for contributing ideas to grow the clients business Proactively providing the clients marketing plans with the greatest amount of value- added communication Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text. Track, analyse and summarize program results and progress Help to prepare and research needed materials for client presentations and engagements Conduct research and fact-finding for reports, presentations and articles Perform keyword research and basic analysis, monitor progress of campaigns using various reporting tools Be able to clearly convey and explain search engine best practices to company associates and to clients. Training subordinates with the goal to make each member self- efficient and execute independently. Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences, logical and analytical approach while interpreting the numbers.

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Motivates, leads and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.

Plan, execute, and manage paid marketing campaigns across various platforms, including but not limited to Google Ads (Search, Display, YouTube), social media advertising (Facebook, Instagram, LinkedIn, Twitter, etc.), and other relevant performance channels. Develop and implement performance marketing strategies aligned with overall marketing and business goals. Conduct keyword research, audience segmentation, and ad creative testing to optimize campaign performance. Monitor and analyze campaign performance data daily, identifying trends, insights, and areas for optimization. Manage and allocate performance marketing budgets effectively to maximize ROI and achieve target KPIs (e.g., CPA, ROAS, CTR, Conversion Rate). Set up and manage tracking mechanisms, including conversion tracking, pixels, and event tracking. Conduct A/B testing on ad copy, creatives, landing pages, and targeting to improve campaign effectiveness. Prepare and present regular reports on campaign performance, providing actionable insights and recommendations to stakeholders. Stay up-to-date with the latest trends, best practices, and algorithm changes in the performance marketing landscape. Collaborate with internal teams, such as content, design, and product, to ensure cohesive and effective marketing campaigns.

Job Responsibility: Identifying and prospecting the potential clients and opportunities across various sectors, and executing business development through networking, cold callings, references and attending meetings/ conferences. Designing & delivering pitches and media plans to prospective clients for digital mandate by understanding the clients business objectives, strategy, and budget. Working on the company's client portfolio, case studies, corporate presentations, and customized solutions for brands. Closely working and interacting with founders, Digital Managers, etc of the prospective clients Achieving the monthly/quarterly account acquisition targets and revenue milestones as per the KRA established. Working on smoothening the initial client onboarding process by working along with the project allocated team and the client.

Job Responsibility: - Identifying and prospecting the potential clients and opportunities across various sectors, and executing business development through networking, cold callings, references and attending meetings/ conferences. - Designing & delivering pitches and media plans to prospective clients for digital mandate by understanding the clients business objectives, strategy, and budget. - Working on the company's client portfolio, case studies, corporate presentations, and customized solutions for brands. - Closely working and interacting with founders, Digital Managers, etc of the prospective clients - Achieving the monthly/quarterly account acquisition targets and revenue milestones as per the KRA established. - Working on smoothening the initial client onboarding process by working along with the project allocated team and the client.

Responsibilities: Develop and execute a comprehensive performance marketing strategy aligned with overall business goals and marketing objectives. Plan, manage, and optimize paid advertising campaigns across multiple channels, including but not limited to Search Engine Marketing (SEM), Social Media Advertising (Facebook, Instagram, LinkedIn, Twitter, etc.), Display Advertising, Programmatic Advertising, and potentially Define key performance indicators (KPIs) and set ambitious yet achievable targets for all performance marketing activities. Manage and oversee the performance marketing budget effectively, ensuring optimal allocation across channels and campaigns to maximize ROI. Lead and mentor a team of Performance Marketing Executives or Specialists (if applicable), providing guidance, support, and performance feedback. Conduct in-depth analysis of campaign performance data, market trends, and competitor activities to identify opportunities for optimization and growth. Implement and manage robust tracking, reporting, and attribution models to accurately measure the effectiveness of all performance marketing initiatives. Oversee and guide the implementation of A/B testing and experimentation strategies to continuously improve campaign performance, ad creatives, landing pages, and user flows. Stay ahead of the curve on the latest trends, technologies, and best practices in the performance marketing landscape. Collaborate strategically with cross-functional teams, including Marketing (Content, SEO, CRM), Product, Sales, and Data Analytics, to ensure integrated and effective marketing strategies.

Maintain day-to-day client contact for Search Engine Marketing (PPC) - Responsible for understanding client goals and agency deliverables and campaign execution - Day-to-day liaison with internal team members on Campaign developments - Responsible for contributing ideas to grow the clients business - Proactively providing the clients marketing plans with the greatest amount of value- added communication - Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text. - Track, analyse and summarize program results and progress - Help to prepare and research needed materials for client presentations and engagements - Conduct research and fact-finding for reports, presentations and articles - Perform keyword research and basic analysis, monitor progress of campaigns using various reporting tools - Be able to clearly convey and explain search engine best practices to company associates and to clients. - Training subordinates with the goal to make each member self- efficient and execute independently. - Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences, logical and analytical approach while interpreting the numbers.

Key Responsibilities Develop and Execute SEO Strategies: Create and implement robust SEO strategies tailored to each clients goals, focusing on improving search rankings, organic traffic, and online visibility. Keyword Research and Content Guidance: Conduct comprehensive keyword research to identify high-traffic opportunities and guide content teams in creating optimized, relevant content. On-Page and Off-Page Optimization: Optimize website content, meta tags, headers, URLs, and images. Implement link-building strategies and manage both on-page and off-page SEO initiatives. Performance Monitoring and Reporting: Use SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor website performance, track KPIs, and generate regular reports for clients and internal stakeholders. Technical SEO Management: Audit websites for technical issues, collaborate with developers to resolve problems, and support site migrations or new product launches. Client and Team Collaboration: Act as a liaison between clients, content creators, developers, and marketing teams, ensuring SEO best practices are integrated across all digital efforts.

Lead Generation & Prospecting: Identify and engage potential clients through networking, industry events, digital outreach, and market research, focusing on brands seeking paid media and SEO solutions. Pitching & Closing: Prepare and deliver compelling presentations and proposals tailored to client needs, negotiate contracts, and close deals to achieve sales targets. Client Relationship Management: Develop and nurture relationships with key decision-makers, ensuring high client satisfaction and identifying opportunities for upselling or cross-selling additional digital services. Strategic Planning: Collaborate with internal strategy, sales, and delivery teams to craft solutions that meet client objectives and align with agency capabilities. Market & Competitor Analysis: Monitor industry trends, competitor offerings, and emerging technologies in paid media and SEO to inform business strategy and identify growth avenues. Reporting: Prepare regular reports on sales pipeline, business development activities, and market insights for senior management

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Motivates, leads and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports

Key Responsibilities Develop and Execute SEO Strategies: Create and implement robust SEO strategies tailored to each clients goals, focusing on improving search rankings, organic traffic, and online visibility. Keyword Research and Content Guidance: Conduct comprehensive keyword research to identify high-traffic opportunities and guide content teams in creating optimized, relevant content. On-Page and Off-Page Optimization: Optimize website content, meta tags, headers, URLs, and images. Implement link-building strategies and manage both on-page and off-page SEO initiatives. Performance Monitoring and Reporting: Use SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor website performance, track KPIs, and generate regular reports for clients and internal stakeholders. Technical SEO Management: Audit websites for technical issues, collaborate with developers to resolve problems, and support site migrations or new product launches. Client and Team Collaboration: Act as a liaison between clients, content creators, developers, and marketing teams, ensuring SEO best practices are integrated across all digital efforts.