Performance Marketing Manager

Job Description

Prohed digital solution Private limited is looking for Performance Marketing Manager to join our dynamic team and embark on a rewarding career journey. Campaign Strategy : Developing data-driven marketing strategies to achieve business objectives, such as lead generation, customer acquisition, or revenue growth. Advertising Campaigns : Creating, managing, and optimizing online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and display networks. Budget Management : Managing advertising budgets effectively to ensure efficient spending and a positive return on investment (ROI). Keyword Research : Conducting keyword research for search engine marketing (SEM) campaigns and optimizing ad campaigns for relevant keywords. Ad Creative : Developing and testing ad creatives to improve click-through rates and conversion rates. Data Analysis : Analyzing campaign performance data and using analytics tools to track and measure key performance indicators (KPIs). Conversion Rate Optimization : Identifying areas for improvement in the customer journey and website to increase conversion rates. A/B Testing : Running A/B tests to optimize ad copy, landing pages, and other campaign elements. Market Research : Staying informed about industry trends, competitive landscape, and customer behavior to inform marketing strategies. Skills and Qualifications : In-depth knowledge of digital advertising platforms and best practices. Strong analytical and data interpretation skills. Proficiency in marketing analytics tools like Google Analytics and AdWords. Creativity in ad design and copywriting. Budget management and cost control. Result-oriented mindset with a focus on performance metrics.