Performance Marketing Manager

Job Title: Performance Marketing Manager

Department: Marketing
Reports To: Head of Digital Marketing
Location: KR Mangalam Head Office, New Delhi (Near Chhatarpur Metro Station)
Company: KR Mangalam University

Job Summary

We are looking for a Performance Marketing Manager to own and scale our paid digital acquisition efforts across platforms such as Google Ads, Meta (Facebook/Instagram), and other performance channels. This role is directly accountable for driving high-quality leads and admissions outcomes, not just traffic or clicks.

The ideal candidate has strong hands-on experience in performance marketing, understands full-funnel optimization in an education or high-consideration domain, and can work closely with admissions, content, and design teams to continuously improve ROI.

Key Responsibilities

Performance & Growth Ownership

• Own end-to-end performance marketing for student acquisition across UG, PG, and other programmes.

• Drive outcomes across the funnel: CPL, lead quality, conversion to application, and enrolments.

• Plan and manage monthly and quarterly paid media budgets with clear ROI targets.

Paid Media Execution

• Lead campaign strategy, setup, execution, and optimization across Google Ads (Search, Display, YouTube), Meta Ads, and other relevant platforms.

• Conduct structured keyword research, audience segmentation, and intent-based targeting.

• Continuously optimize bids, creatives, landing pages, and funnels to improve efficiency.

Creative & Landing Page Optimization

• Work with content and design teams to develop high-converting ad creatives and landing pages.

• Guide messaging based on programme USP, intake cycle, competitive positioning, and audience intent.

• Run systematic A/B tests on creatives, copy, landing pages, and offers.

Data, Analytics & Reporting

• Track and analyze campaign performance using Google Ads, Google Analytics, CRM dashboards, and attribution tools.

• Build clear weekly and monthly performance reports focused on outcomes, insights, and next actions.

• Use data to diagnose funnel drop-offs and recommend corrective actions.

Admissions & CRM Alignment

• Work closely with the admissions team to improve lead quality and downstream conversions.

• Use counsellor feedback and CRM data to refine targeting, messaging, and spend allocation.

• Ensure accurate lead tracking, attribution, and campaign tagging.

Team & Stakeholder Collaboration

• Coordinate with SEO, content, design, and web teams for integrated campaign execution.

• Mentor junior team members or manage external agencies, where applicable.

• Stay updated on performance marketing trends and platform changes, applying them pragmatically.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field.

• 5–8 years of hands-on experience in performance marketing / paid media roles.

• Proven track record of managing high-budget, ROI-driven campaigns with measurable business outcomes.

• Strong expertise in Google Ads and Meta Ads; experience with YouTube and display is a plus.

• Solid understanding of analytics, attribution, and CRM-integrated funnels (education experience preferred).

• Highly analytical, detail-oriented, and comfortable owning numbers and outcomes.

• Strong communication skills and ability to work cross-functionally.