194 Paid Media Jobs - Page 8

You will work on Indian and International Search Campaigns for the company (Budget ~1Cr per month)- Conduct keyword research on SEM rush to identify new opportunities - Create search campaigns on Google and Bing Ads ,

Experience- 4-10 Male Candidate Only Must know D2c Sale, Online Sales, tools, Excellent communication Skills Qualification - Any Graduate

Key Responsibilities: 1. Lead Generation Campaigns: Plan and execute multi-channel campaigns to generate high-quality leads for sales. Identify and refine target audiences through market research and data analysis. Optimize campaigns to increase lead quality and reduce cost per lead (CPL). 2. Paid Media Management (PPC): Strategize and run paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging platforms. Conduct A/B testing on ad copy, visuals, and targeting to maximize conversions. Monitor ad performance metrics and make real-time adjustments for optimal ROI. 3. Organic Growth Initiatives: Develop SEO strategies for enhanced organic visibility and tra c. Create social media strategies that drive engagement, awareness, and lead generation. Collaborate with content creators to develop SEO-rich and shareable material. 4. Email Marketing Campaigns: Build and execute email campaigns to nurture leads and boost conversion rates. Segment email lists for targeted communication and better engagement. Track email performance metrics and optimize for higher open and click-through rates. 5. Data Analytics and Reporting: Use tools like Google Analytics, HubSpot, SEMrush, and Data Studio to analyze campaign performance. Generate actionable insights and recommend strategies for improvement. Prepare detailed reports on campaign KPIs, ROI, and other metrics for stakeholders. 6. Continuous Innovation: Stay updated with the latest trends in performance marketing, digital tools, and competitor strategies. Experiment with new ad formats, platforms, and targeting options.

Responsibilities: Plan & execute paid media campaigns on Facebook, Google, Meta & LinkedIn Monitor performance, optimize ad spend & maximize ROI Manage budgets and allocate resources effectively Prepare campaign reports May Include other duties.

Role Overview We are looking for an experienced Performance Marketing Expert to drive our digital advertising efforts, optimize campaigns, and maximize ROI. The ideal candidate is a data-driven marketer with a strong analytical mindset, a deep understanding of digital advertising platforms, and a proven track record in executing successful performance marketing campaigns. Key Responsibilities 1. Digital Advertising Strategy & Execution Develop and implement performance marketing strategies across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and more. Plan and execute paid search (PPC), display, social media, and video campaigns for brand awareness and lead generation. Continuously monitor and optimize campaigns for efficiency and effectiveness. 2. Budget Management & ROI Optimization Allocate and manage ad budgets to maximize cost-per-lead (CPL) and return on ad spend (ROAS). Track ad spend across platforms and optimize for better results. Identify scaling opportunities while maintaining strong performance metrics. 3. Data Analysis & Reporting Monitor key performance indicators (KPIs) such as CTR, CPC, CPL, CPA, ROAS, and CAC. Use analytics tools like Google Analytics, Meta Business Suite, Google Data Studio to generate insights. Prepare performance reports and provide data-driven recommendations. 4. A/B Testing & Conversion Rate Optimization (CRO) Design and execute A/B tests on ad creatives, landing pages, and audience targeting. Optimize landing pages and conversion funnels to improve lead generation. 5. Audience Targeting & Retargeting Develop audience targeting strategies using first-party data, lookalike audiences, and intent-based targeting. Implement retargeting campaigns to engage and convert high-intent users. 6. Collaboration & Stakeholder Management Work closely with content, design, and tech teams for high-performing creatives and landing pages. Collaborate with admissions and sales teams to align marketing efforts with enrollment goals. Stay updated with the latest trends, tools, and best practices in digital marketing. Requirements Education & Experience Bachelors degree in Marketing, Business, Digital Media, or related field. 3+ years of experience in performance marketing, paid media, or growth marketing. Proven track record of managing and scaling paid campaigns with strong ROI. Skills & Competencies Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, YouTube Ads, and programmatic advertising. Strong analytical skills to interpret data and make data-driven decisions. Hands-on experience with Google Analytics, Tag Manager, Google Data Studio, and CRM platforms. Knowledge of A/B testing tools and landing page optimization. Ability to work in a fast-paced environment and manage multiple campaigns. Experience with marketing automation and attribution models is a plus.

Seeking a senior professional to lead the Social Media & Digital Marketing division. Responsibilities include campaign strategy, execution, monitoring, reporting, and client coordination for planning, approvals, and feedback. Required Candidate profile Must interact with senior clients, lead proactively, and own work. Expertise in social media, AI tools, analytics, paid campaigns, influencer/UGC strategies, and content propagation is essential.

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

As a Performance Marketing Expert, you will be responsible for developing and executing performance marketing strategies across Meta and Google Ads platforms to drive sales, revenue, and brand awareness for our D2C brand. Your expertise in leveraging data insights to optimize campaigns and improve ROI will be crucial in achieving our business objectives. Key Responsibilities: 1. Develop and execute performance marketing strategies across Meta and Google Ads platforms to drive sales, revenue, and brand awareness. 2. Manage and optimize campaigns to achieve business objectives, including budget allocation, bidding strategies, and ad creative development. 3. Analyze campaign performance using data insights and make data-driven decisions to improve ROI and campaign efficiency. 4. Collaborate with cross-functional teams, including creative, sales, and product, to align marketing strategies with business objectives. 5. Stay up-to-date with the latest trends and best practices in performance marketing, Meta, and Google Ads. Preferred candidate profile Requirements: 1. 3+ years of experience in performance marketing, specifically in the D2C brand space in India. 2. Proven track record of driving growth and revenue through performance marketing campaigns. 3. In-depth knowledge of Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube) platforms. 4. Strong analytical and problem-solving skills, with the ability to interpret data insights and make data-driven decisions. 5. Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Nice to Have: 1. Experience with marketing automation tools and platforms. 2. Familiarity with Google Analytics and other web analytics tools. 3. Certification in Google Ads and/or Meta Ads.

About The Role eClerx OPERATIONS You will join a business that delivers continuous innovation and new business capabilities that meet and redefine the digital era's needs. You can transform the technology infrastructure of clients spanning around the globe, including top Fortune 100 companies. The MediaOps Instrumentation SME is responsible for planning and execution of Instrumentation (Tagging) projects for clients, creating new Tags and ensuring Tags are implemented as per the project requirements. Some key responsibility includes-. Work with marketing, Paid media agencies and Marketing Ops stakeholders for instrumentation requirements for campaigns Translate business requirements into technical specs for the technical team to implement/update the tags Co-ordinate with client product and relevant stakeholders on the required client instrumentation and End to End product flows Submit tag requests in project management workflow with requirements and provide use cases to the technical team. Review requirements and priorities for the backlog Coordinate and support troubleshooting of issues arising from instrumentation Work with the technical team to document tag firing conditions and support maintenance Validate tag post-implementation. Validate data accuracy in third-party tools vs. in-house analytics tools. Identify existing instrumentation in an in-house tool for data gap analysis Technical Skills: Minimum 4+ years of experience working for paid media projects and instrumentation projects Good understanding of the instrumentation process and various tags implementation process Good understanding of Paid media tools (Ad words, DV360, SA360, Facebook, LinkedIn, etc.) MS PowerPointGovernance meetings to provide updates based on the expectations of the target audience MS ExcelCreate and manage detailed project plan with specific tollgates, milestones, planned/actual start and closure date, responsibility and completion status Knowledge on any of the tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager. Good to have: Certification- On any tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager. Knowledge on Mobile Measurement Platform tools like mParticle, Kochava, Adjust Basic Qualifications: Should have approximately 4+ years of overall work experience Working knowledge of instrumentation/ Tagging Should have project/program management experience Bachelor's degree

About The Role Senior Process Manager - Paid Media Consultant Mumbai/Pune | Full-time (FT) | Technology Services Shift TimingsEMEA |Management LevelSPM | Travel RequirementsNA The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manger Roles and responsibilities: Able to quickly learn & adapt to new changes and process Excellent communication & stakeholder Management Good at training & documentation Collaborate with MarTech and Ops teams to implement functionalities and ensure operational readiness Exhibit strong communication skills to effectively manage stakeholder requirements and clearly articulate needs Act as a bridge between business and technical teams when necessary, ensuring seamless translation of business requirements into technical specifications and vice versa Proactively engage in project management activities including progress reporting, risk assessment, and mitigation strategies Ensure that all projects are delivered on-time, within scope and within budget Define project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility Develop a detailed project plan to track progress Use appropriate verification techniques to manage changes in project scope, schedule and costs Measure project performance using appropriate systems, tools and techniques Report and escalate to management as needed Create and maintain comprehensive project documentation Remain updated with developments in paid media platforms, applying insights effectively in daily operations Work with senior stakeholders and build alliances and partnerships with existing and new clients Prepare & present client facing weekly/ monthly/ quarterly business summary report Should be flexible in working hours Technical and Functional Skills: 8 to 10 years of Experience in Paid media campaigns e2e Management Hands on experience in any media platforms like Google, FB, Twitter, Bing, TTD, Linkedin etc. Proficient in at least either Display OR SEM / Social Channels; preferred to have both Understanding of Ad-Tech across any channels / platforms Able to understand all data & privacy laws and impact on media platforms Able to define and optimize deliverables and technical implementation with Ops teams Understand tagging, tracking and measurement for media campaigns Experience in any tag management system and mobile measurement platforms is a plus. About eClerx eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience. About eClerx Technology eClerxs Technology Group collaboratively delivers Analytics, RPA, AI, and Machine Learning digital technologies that enable our consultants to help businesses thrive in a connected world. Our consultants and specialists partner with our global clients and colleagues to build and implement digital solutions through a broad spectrum of activities. To know more about us, visit https://eclerx.com eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law

Job Title: Assistant Manager - Performance Marketing Overview The Assistant Manager - Performance Marketing is responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives. Key Responsibilities 1. Campaign Management: • Manage end-to-end campaign execution, including setting up, tracking, optimizing, and reporting on campaigns • Plan and execute digital marketing campaigns across multiple channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms • Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting • Continuously monitor and adjust campaigns to improve performance and ROI 2. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation and expenditure • Forecast and track marketing spend, ensuring alignment with financial goals 3. Analytics & Reporting: • Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, ROI, and conversion rates • Present findings and recommendations to senior management and stakeholders 4. Collaboration & Communication: • Work closely with the creative team to develop engaging ad creatives • Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives • Communicate campaign performance and insights to stakeholders effectively 5. Market Research & Trends: • Stay updated with the latest trends in digital marketing and the competitive landscape • Conduct market research to identify new opportunities for growth Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus. Experience: • 3-6 years of experience in performance marketing/digital advertising • Proven track record of managing and optimizing high-budget digital marketing campaigns Skills: • Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads, Bing, etc. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Ability to work collaboratively in a team environment.

Job Description: We are looking for a detail-oriented and performance-driven Social Campaign Manager to lead the planning, execution, and optimization of paid social media campaigns across platforms like Facebook, Instagram, Google Ads, Twitter, LinkedIn, and more. The ideal candidate should be adept at campaign setup, pacing, troubleshooting, reporting, and strategy creation. Key Responsibilities: Plan, create, and manage paid campaigns (Awareness, Traffic, Conversions, Engagement) Work with platforms like Facebook Ads Manager, Twitter Ads, Google Ads Optimize campaigns for KPIs like CPA, ROAS, CPC, and CPL Create media strategies and media plans Analyze performance and generate weekly campaign reports Conduct quality checks and monitor budget pacing Troubleshoot ad issues including pixel tracking and audience mismatch Required Skills & Qualifications: Proven experience in paid media marketing Familiarity with pricing models (CPC, CPM) Strong understanding of ad optimization and performance metrics Excellent communication and analytical skills Knowledge of multiple ad platforms (Meta, LinkedIn, Snapchat, Pinterest is a plus) Facebook Media Planning certification is a bonus Preferred Background: Experience in agencies or digital marketing firms Candidates with a track record of managing high-performing campaigns Client-handling experience is preferred

Greetings from iOPEX Technologies.. We are hiring for Campaign Managers - Role - Analyst/ Sr. Analyst - Campaign Manager The Specialist to manage the digital advertising campaign lifecycle including client strategy, execution, optimization and reporting to ensure performance goals are met while building revenue and customer retention. Working with various partners and platforms, the Digital Optimization Specialist will ensure campaigns launch on time with the right message, target audience and appropriate metrics in place to meet client goals. The ideal candidate is a creative thinker, results and detail oriented with a love of data and a passion for Online Advertising. Competencies For the Job Produces campaign performance reports, providing key insights and optimization recommendations that improve KPI with data and suggestions for upsell and cross sell opportunities. Metric analysis like ROAS, CPA, CTR, CPM, Conversion and Lead generation Report pulling capability and analytics from various platform. Measures and analyzes cross-channel customer experiences, display, mobile and video sources. Conducts historical analysis to support client initiatives and identification of further opportunities in the incremental budgets for advertisers.

Vidushi Infotech is NOW HIRING Digital Marketing Walk in Details: Saturday, 10th May, 2025 Registration Time: 09:00 AM to 11:30 AM Work From Office is a MUST. Address: Vidushi Infotech SSP Pvt Ltd.Cerebrum IT Park, B-3 Building, 2nd Floor, Office 4-B, Kalyani Nagar, Pune 411014 Carry your CV and address proof along with you. Experience Level: 3-5 years Work From the Office is a MUST. Shift timing: General Experience & Skills: Fluent English communication (Would be working closely with US / CA clients) Skills: PPC,Meta Ads, Google Ads, Youtube ads, Instragram ads, social media. Have worked on any one of the social media posting tools like SEMrush, Hootsuite, buffer, plannable. Marketing Automation (MailChimp/SharpSpring/ ActiveCampaign/Hubspot/Marketo) Hands on working experience in PPC (Google ads, Facebook/Instagram ads, LinkedIn ads) basic html coding familiar with SEO Added advantage Experience on Klaviyo tool Qualifications Bachelors degree or higher Google Certifications. (Desirable, but not essential)

Plan & execute high-ROI real estate ad campaigns Manage Google, Meta & programmatic ads Optimize budgets & track KPIs for max conversions A/B testing & performance analysis Experience in real estate marketing a must!

Role Overview: We are looking for a highly motivated and experienced Associate Team Lead (Digital Marketing) to join our team. The ideal candidate will have minimum 3-4 years of hands-on digital marketing experience, excellent communication skills, and a proven ability to manage both teams and client relationships. You will play a key role in leading client calls, managing international projects, and overseeing digital campaigns across paid advertising platforms and CRM systems. Key Responsibilities: Support the Team Lead in planning, executing, and optimizing digital marketing strategies for global clients. Lead and manage a team of digital marketing specialists, providing mentorship, guidance, and performance feedback. Take ownership of regular client communications, including leading client calls, understanding client requirements, and presenting campaign results. Plan and manage campaigns on paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) ensuring high ROI and alignment with client objectives. Oversee CRM management (HubSpot, Salesforce, Zoho CRM, etc.), ensuring data integrity, campaign integration, and effective client lifecycle management. Coordinate and successfully deliver international digital marketing projects, ensuring deadlines, budgets, and quality standards are met. Analyze campaign data, generate performance reports, and provide actionable insights to clients and internal stakeholders. Stay updated with the latest trends and best practices in digital marketing and recommend innovative solutions. Requirements: Bachelors degree in Marketing, Business, Communications, or a related field. 34 years of hands-on experience in digital marketing, preferably with agency and international exposure. Strong experience with paid ad platforms (Google Ads, Facebook/Meta Ads, LinkedIn Ads, etc.). Experience in CRM management and marketing automation tools. Proven ability to lead a team and delegate tasks effectively. Excellent verbal and written communication skills, comfortable leading client calls and presentations. Strong analytical, organizational, and project management skills. Ability to manage multiple projects and priorities in a fast-paced environment. Demonstrated experience working with international clients. Perks and benefits Provident Fund Flexible Work Hours Medical Insurance

Lead projct execution across clients&practice teams Plan,optimise&implement digital ad campaign strategies for clients Suggest&develop new campgns across multiple channels Analyse performance data to derive insights, optimse campgns&ensure strong ROI Required Candidate profile Expert in campaign strategy, execution& optimization across all platforms Knowledge of audience segmentation, targeting &media planning Team Leader, Strong analytical, reporting& presentation skills

Job Profile: Manage all advertising campaigns on Google, YouTube, Facebook, Amazon Marketplace, Flipkart Marketplace and native platforms Create marketing campaign strategy to achieve the desired marketing goal Analyze the campaign data to determine data insights for the campaigns success or failure Campaign set-up & execution on all platforms Campaign monitoring, optimization & reporting Platform set-up including tracking codes, UTM parameters etc. that enable measurement of all campaign data & attribution Creation of weekly & monthly reports and presentation of the same with clients Guide associated internal teams such as design & graphics team, content writing team with appropriate reference material Desired skills Deep understanding of advertising platforms viz. Google Ads Manager, Amazon Campaign Manager, Flipkart Campaign Manager, etc. Strong analytical skills Creative hinking & skills will be an added advantage Plan and execute digital marketing activities, including SEO/SEM/SMM, database marketing , Email Marketing, social media Marketing and display advertising campaigns Design, build and maintain social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Knowledge of Advertising Platforms: Google, Amazon, and Social Media platforms

1. Proven experience of 2 year in managing and optimizing digital campaigns 2. Proficiency in advertising platforms (Ex. Google Adwords - Search, Display, Youtube, Discovery, Facebook Ad Manager, LinkedIn, Ecommerce) and campaign management & Tracking tools 3. Present campaign performance reports and insights to internal and external teams communicating the results and impact of campaigns 4. Analysis campaign performance to identify opportunities for improvement and provide actionable recommendations 5. Monitor campaign performance, including key performance indicators (KPIs) and overall effectiveness