PPC Manager

As a PPC Executive based in Mumbai Powai with 5-8 years of experience in Paid Media, your role involves undertaking research to identify the right target demographic for specific campaigns. You will be responsible for setting up various types of ads such as Facebook Ads, Sponsored Posts, Google Search Ads, Display Ads, and Sponsored Stories, and determining which is appropriate for each situation. Your major responsibilities and deliverables include identifying new ad formats/platforms, ensuring media campaigns go live on time, and analyzing the effectiveness of campaigns to inform future strategies. Key Responsibilities: - Undertake research using specialist media resources to identify target demographic - Analyze market research and demographic data to determine effective approach - Set up various types of ads like Facebook Ads, Sponsored Posts, Google Search Ads, Display Ads, etc. - Identify new ad formats/platforms suitable for client objectives - Ensure media campaigns go live as per schedule - Determine ROI reports from social media, earned media, and paid media perspective - Analyze campaign effectiveness and use data for future campaigns - Focus on client reporting and budget management - Keep up to date with industry research figures - Monitor campaigns daily and make optimizations regularly - Ensure campaigns perform as per media plan given Qualifications Required: - 5-8 years of experience in Paid Media, preferably in an agency - Proficiency in MS Excel - Excellent command of the English language with strong creativity, spelling, grammar, and punctuation skills - Good interpersonal skills for effective communication and collaboration within an international team Please note that this is a full-time job with a morning shift schedule.,