Digital Marketing Manager Lead Generation

Camions Logistics Solutions

5 - 10 years

5 - 9 Lacs

hyderabad gurugram

Posted:1 hour ago| Platform:

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Skills Required

demand generation ppc paid media marketing automation marketing analytics google ads cpl / cpa optimization lead generation ad optimization data analysis crm integration campaign management digital marketing campaign ab testing performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Marketing Manager Lead Generation (Driver Acquisition)

About the Role

data-driven Digital Marketing Manager

build everything from scratch

Key Responsibilities

Plan, execute, and optimize paid campaigns across:

Facebook & Instagram Ads
WhatsApp Campaigns
SMS Marketing
Google Ads (if applicable)
Other relevant lead-generation platforms

Manage the
entire lead generation funnel
, from ad creation and targeting to lead capture and CRM upload.
Monitor, analyze, and optimize daily campaign performance focusing on CPA, CPL, and lead quality.
Collaborate with
creative and tech teams
to develop high-performing ad copies, visuals, and landing pages.
Ensure timely lead integration with CRM for the call center to follow up on potential drivers.
Partner with
operations and call center teams
to track lead quality, conversion rates, and overall ROI.
Conduct
A/B testing
on creatives, audiences, and campaign strategies to continuously improve results.
Generate
weekly performance dashboards
and share insights with senior management.
Stay updated with trends and best practices in
performance marketing, automation tools, and analytics.

Key Skills & Experience

5– years of experience in
digital advertising / performance marketing / lead generation.
Proven success running
high-ROI campaigns
on Facebook, Instagram, and WhatsApp.
Strong understanding of
digital analytics, tracking, and attribution models.
Hands-on expertise in
Facebook Ads Manager, Google Analytics, and Excel/Google Sheets.
Analytical mindset with strong problem-solving and reporting abilities.
Ability to work
cross-functionally
with creative, tech, and operations teams.

Performance Metrics

Number of qualified driver leads generated.
Cost per Acquisition (CPA)
/
Cost per Lead (CPL).
Lead-to-conversion rate via CRM funnel.
Return on Ad Spend (ROAS).

Education

Bachelor’s degree in
Marketing, Business, or related field.
MBA preferred but not mandatory.

aditi@gobolt.co.in

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