14 Ad Optimization Jobs

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Why join us A collaborative output driven program that brings cohesiveness across businesses through technology A solid 360 feedbacks from your peer teams on your support of their goals With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Key Responsibilities: Review placement instructions and set up linear TV ads and digital video ad campaigns. Manage ad schedules and availability, adjusting campaigns as needed. Ensure ad compliance, run reports, and manage campaign placements. Handle sensitive content adjustments and last-minute changes. Manage sponsorship allocations and advertising restrictions. Liaise with sales and agencies, managing expectations effectively. Qualifications: Any Bachelors degree. Proven experience in digital and linear advertising, including media planning, broadcast management, ad trafficking, campaign management or a similar role. Strong organizational and multitasking skills. Excellent communication and team management abilities. Knowledge of compliance regulations and reporting. Ability to handle high-pressure situations and meet tight deadlines.

Roles & Responsibilities : Search Engine Optimization (SEO) 1. Keyword Research & Planning Conduct thorough keyword research based on intent, relevance, and volume Create keyword maps aligned with product pages, blog content, and landing page 2. On-Page SEO Optimize page titles, meta descriptions, H1-H6 tags, internal linking, image alt tags Ensure SEO-friendly URLs and schema markup (JSON-LD) Work closely with the content and dev teams to ensure optimized page structures 3. Technical SEO Audit website for crawlability, indexation issues, and Core Web Vitals Identify and resolve JS-rendering issues specific to React.js Ensure XML sitemaps and robots.txt files are up-to-date 4. Off-Page SEO Build high-quality backlinks through ethical link-building strategies Manage directory submissions, guest blogging, and outreach 5. SEO Performance Monitoring Use GA4, Google Search Console, and SEM tools (SEMrush, Ahrefs) to track organic performance Prepare weekly reports and optimization recommendations Search Engine Marketing (SEM / PPC) 1. Google Ads Campaign Management Create and manage campaigns across Search, Display, and Performance Max Conduct keyword research, build ad groups, write ad copy Optimize for CTR, Quality Score, CPC, and Conversion Rate 2. Ad Optimization A/B test headlines, descriptions, and CTAs Manage bid strategies and budget allocation Implement and update negative keyword lists 3. Landing Page & Funnel Optimization Coordinate with designers for landing page improvements Ensure messaging consistency from ad to page Collaborate with CRO specialist (if available) 4. Tracking & Tagging Set up conversion goals and UTM tracking via GA4, GTM, and Google Ads Ensure full-funnel attribution accuracy Reporting & Collaboration 1. Campaign Reporting Create performance reports in Google Sheets or Looker Studio Track SEO KPIs (rankings, traffic, bounce rate) and SEM KPIs (CPC, ROAS) 2. Team Collaboration Work with content, development, and design teams to execute SEO/SEM tasks Communicate clearly with your manager and report progress/issues Success Metrics Growth in organic traffic and leads Improved Google Ads ROAS Keyword ranking improvements Reduced bounce rate & improved Quality Score Timely reporting and campaign delivery

Key Responsibilities Plan, execute, and optimize Google Ads campaigns targeting multiple international markets. Conduct in-depth keyword research and audience analysis for various regions. Develop geo-targeted ad copy and creatives aligned with local trends and search behavior. Monitor performance metrics (CPC, CPA, ROAS, CTR, Quality Score) and provide regular reports with actionable insights. Manage and allocate budgets across regions to maximize ROI and maintain efficiency. Collaborate with localization teams or use tools to adapt campaigns for different languages and cultures. Perform A/B testing of ad copy, landing pages, and bidding strategies. Stay updated on international trends, platform updates, and best practices in Google Ads. Requirements 25 years of hands-on experience managing Google Ads campaigns. Demonstrated success in running international campaigns across multiple countries and languages. Strong understanding of all Google Ads campaign types (Search, Display, PMax). Proficiency with Google Ads Editor, Google Analytics, and conversion tracking. Experience with tools like Google Tag Manager, Data Studio, and keyword research platforms (e.g., SEMrush, Ahrefs, or similar). Analytical mindset with a strong grasp of performance metrics and optimization techniques. Ability to work independently and manage multiple campaigns simultaneously.

Work: Develop online strategies for brand growth Optimize ads for maximum ROI Manage social media presence campaigns Increase website traffic through SEO tactics Monitor analytics & report insights Well, understand Online portals & Promotional value Annual bonus Health insurance

Work: Develop online strategies for brand growth Optimize ads for maximum ROI Manage social media presence campaigns Increase website traffic through SEO tactics Monitor analytics & report insights Well, understand Online portals & Promotional value Annual bonus Health insurance

About IPG Mediabrands: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the worlds most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Agency: IPG Mediabrands Location: Pune, India Function/Craft: Ad Operations Position Title: Manager (IC Specialist/SME) Position Overview: We are seeking a highly experienced and results-oriented Manager (IC Specialist) Ad Operations to lead our team. You will be responsible for overseeing the day-to-day operations of our digital advertising campaigns, ensuring seamless execution, optimization, and client satisfaction. This role involves collaborating with team members, driving process improvements, and ensuring adherence to industry best practices. Key Responsibilities: Campaign Quality Assurance and Troubleshooting: Conduct thorough quality checks on assigned tasks, identifying and resolving complex ad serving issues. Perform root cause analysis for escalations to prevent future occurrences. Process Management and Compliance: Monitor and update process-related documentation, ensuring adherence to established procedures and compliance with industry standards. Identify opportunities for process improvement and implement best practices. Client Communication and Collaboration: Handle critical client and account communication, ensuring timely and effective resolution of issues. Collaborate closely with other managers and Account Managers to ensure seamless communication and alignment across teams. Technical Expertise and Problem-Solving: Demonstrate in-depth understanding of ad servers, ad verification technology, tagging, and basic site analytics. Identify and troubleshoot complex ad serving issues, providing solutions and recommendations. Required Skills and Experience: Relevant Experience: Minimum 5-8 years of relevant experience. Ad Operations Expertise: Proven experience in ad operations, with a deep understanding of campaign setup, trafficking, optimization, and reporting across various ad servers (e.g., CM360, Flashtalking, Adform) and ad verification platforms. Hands-on Ad Server and Verification Experience: Hands-on experience with at least one ad server (e.g., CM360, Flashtalking, Adform) and ad verification platforms. Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills, with the ability to identify root causes, develop solutions, and implement improvements. Communication and Interpersonal Skills: Excellent communication, listening, problem-solving, and interpersonal skills, with the ability to effectively collaborate with team members, clients, and senior management. Technical Proficiency: Proficiency with digital marketing tools and platforms, including expert-level knowledge of Excel and PowerPoint. Process Management and Documentation: Strong organizational skills, with the ability to manage multiple projects and assignments simultaneously. Experience in developing and maintaining process documentation. Client Relationship Management: Ability to handle critical client/account communication, ensuring timely and effective resolution of issues. Presentation and Data Interpretation Skills: Excellent presentation and data interpretation skills, with the ability to communicate complex information clearly and concisely. Desired Skills and Experience: Experience with Multiple Ad Servers: Experience with multiple ad servers (e.g., CM360, Flashtalking, Adform) is a plus. Data Analysis Skills: Ability to analyze campaign data, identify trends, and draw actionable insights. Process Improvement Expertise: Experience in identifying and implementing process improvements to enhance efficiency and effectiveness. Global Team Experience: Experience working with global teams across different time zones and cultures

Key Responsibilities: Campaign Optimization : Manage and optimize high-performing Google Ads campaigns across Search , Video (YouTube) , Shopping/PMax , and Display/Demand Gen . This includes keyword research (Leverage tools in Google Ads such as Performance Planner, Reach Planner, Keyword Planner), bidding strategies, ad copy optimization, budget allocation, campaign structuring, targeting, performance tracking, and resolving product listing issues. Experience with PMax, Demand Gen and Discovery campaigns is a plus. Data-Driven Decisions: Use data analysis tools and Optiscore insights to track campaign performance, optimize strategies, and identify opportunities for improvement Proactive Recommendations: Provide actionable insights and optimization recommendations to improve campaign performance across all channels, ensuring client KPIs are met or exceeded. Communication & Reporting: Draft clear and concise emails to communicate campaign strategies, optimizations, and performance updates to clients and stakeholders. Demonstrate strong storytelling abilities to craft compelling success stories and effectively present data-driven insights. Requirements: Experience : 4 years of experience in digital marketing, specifically Google Ads management (Search, Display, Video, Shopping, Pmax, Demand Gen). Google Ads Certification : Preferred to have a valid Google Ads certification obtained within the last 6 months. Hands on experience on MS Office : Should have good knowledge on Excel and be able to use data tables, pivots and advanced excel formulas (Mandatory). Communication Skills : Strong communication skills, both written and verbal, with a proactive approach to tasks. Client Exposure : Exposure to working with global clients and an understanding of cross-cultural contexts and international brands. Mandate WFO for all 5 days. Excellent communiction US Shifts Work from office Share resume on - archi.g@manningconsulting.in Contact number-8302372009

Ran lead generation campaigns on Google and Meta Ads. Improved ad performance through regular testing and optimization. Tracked metrics like CTR, CPC, and conversions. Shared weekly and monthly performance reports. Worked with design and content teams for better results.

Roles and Responsibilities Help create & implement PPC strategies including keyword research and analysis. Manage and optimize existing PPC campaign. Perform daily account management and of pay per click accounts on Google Google Ads, Yahoo, Bing and other search platforms for a variety of clients Provide creative copy suggestions and graphical ad templates. Assist in the management of Display network placement lists on Google Ads and through other contextual advertising platforms. Provide creative copy suggestions and graphical ad templates. Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports and key reporting tools, and highlight key areas in accordance with client goals Eligibility Graduates only Minimum 1 year of experience in Digital Marketing & Google Ads Benefits Salary upto 41k in hand Attractive incentives Day shifts Both side cabs Interested candidates can share their CV on (8477000115) or tanya@expertstaffingsolutions.in

In digital marketing, SEM (Search Engine Marketing) refers to the practice of gaining website traffic through paid advertising on search engines. The primary role of SEM is to increase a website's visibility in search engine results pages (SERPs) by leveraging paid campaigns, such as Google Ads, Bing Ads, and other search engine platforms. Heres a breakdown of the job role of SEM in digital marketing: 1. Paid Search Campaigns • Managing PPC (Pay-Per-Click) Ads: SEM involves setting up, optimizing, and managing paid ads that appear in search results when users search for specific keywords. • Keyword Research and Targeting: Identifying and selecting high-traffic, relevant keywords to target in ads. This includes determining the most effective keywords to bid on in the auction for search ads. • Budget Management : Allocating and managing a budget to ensure the ads are cost- effective, providing a good return on investment (ROI). 2. Ad Copy Creation and Testing • Writing Ad Copy: C rafting compelling, relevant, and attention-grabbing ad copy that aligns with the users search intent and prompts them to click on the ad. • A/B Testing: Regularly testing and optimizing ad copy, landing pages, and other elements to increase the effectiveness of SEM campaigns. 3. Bid Management • Setting Bids for Keywords: Managing bids on keywords to determine how much to pay for each click. This could involve using automated bidding strategies, manual bidding, or both. • Adjusting Bids Based on Performance: Monitoring keyword performance and adjusting bids to maximize ROI. 4. Campaign Analysis and Reporting • Tracking Performance : Continuously monitoring metrics like Click-Through Rate (CTR), Cost-Per-Click (CPC), Conversion Rate (CR), and Cost-Per-Acquisition (CPA) to assess the effectiveness of SEM campaigns. • Adjusting Campaigns: Adjusting the campaigns, such as modifying keyword targeting, budget allocation, and ad copy, to optimize performance. 5. Competitor Analysis • Analyzing Competitor Campaigns: Evaluating competitors search advertising strategies to identify opportunities for improvement and to stay competitive in the market. 6. Landing Page Optimization • Improving Landing Pages: Ensuring the landing pages are optimized for conversions. A seamless and relevant user experience can improve Quality Score (in platforms like Google Ads) and lead to better ad positioning at lower costs. 7. Campaign Strategy Development • Planning SEM Campaigns : Developing strategies based on the target audience, business goals, and overall marketing plan. This can include planning for both short- term and long-term campaigns. 8. Continuous Optimization • Ongoing Adjustments: Regularly optimizing and refining campaigns based on performance data, seasonal trends, and changes in search engine algorithms to maintain or improve ad performance. Tools and Platforms Used in SEM: • Google Ads • Bing Ads • Google Analytics (for tracking and analyzing performance) • SEMrush, Ahrefs, and Moz (for keyword research and competitor analysis) Skills Required for SEM: • Analytical skills to analyze performance data and adjust campaigns accordingly. • Creativity for crafting compelling ad copy and developing innovative strategies. • Understanding of search engine algorithms and how paid search fits into the broader digital marketing ecosystem. • Technical skills for setting up and managing campaigns in platforms like Google Ads. In summary, SEM is all about driving targeted traffic to a website through paid search ads and optimizing campaigns to achieve the best possible results, all while managing budgets effectively and continuously adjusting strategies to stay competitive.

The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Talented Digital Marketing & Creative Specialist to join our team. Candidate should be skilled in digital marketing, social media advertising, graphic design, and video editing. Prior experience in an agency and client management.