Senior Performance Marketing Executive

Job Summary

Key Responsibilities

• Plan, execute, manage, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other performance platforms
• Own end-to-end campaign management including budget allocation, bidding strategies, and scaling high-performing campaigns
• Conduct in-depth keyword research, audience targeting, ad copywriting, and A/B testing to improve performance
• Analyze campaign data regularly and make data-driven decisions to improve CTR, CPC, CPA, and ROAS
• Monitor daily performance and proactively troubleshoot underperforming campaigns
• Manage and optimize remarketing and funnel-based campaigns
• Prepare and present weekly/monthly performance reports with actionable insights
• Coordinate closely with creative, content, and design teams to develop compelling ad creatives and landing page strategies
• Stay updated with the latest platform updates, algorithm changes, and industry best practices
• Support junior team members and contribute to process improvements

Key Requirements

• 2 -3 years of proven experience in performance marketing with hands-on expertise in Google Ads and Meta Ads.
• Strong understanding of campaign optimization, audience segmentation, and conversiontracking.
• Experience in managing mid-to-high ad budgets with a focus on ROI and ROAS.
• Proficiency in Google Analytics, Google Tag Manager, Meta Business Manager, and tracking pixels.
• Strong analytical skills with the ability to interpret data and derive insights.
• Basic understanding of SEO, landing page optimization, and conversion rate optimization (CRO).
• Excellent communication, reporting, and stakeholder management skills.
• Ability to work independently, take ownership, and meet deadlines.

Preferred Skills (Good to Have)

• Experience with additional platforms such as LinkedIn Ads, YouTube Ads, or Programmatic Ads.
• Exposure to eCommerce or lead-generation campaigns.
• Familiarity with tools like Hotjar, SEMrush, Ahrefs, or similar.

Why Join Us

• Opportunity to work on diverse campaigns and scale performance marketing initiatives.
• Collaborative and growth-oriented work environment.
• Scope to take ownership and grow into a leadership role.
• This role is ideal for a performance marketer who is ready to move beyond execution and take strategic ownership of campaigns.