29 Campaign Optimization Jobs

Degree holder with at least 3 to 5 years of experience in online marketing, digital advertising. Minimum of 3 years of experience in a technical account management role or equivalent, preferably within the social media advertising industry or a digital marketing agency. Social Media Advertising Expertise: Strong knowledge and hands-on experience with social media advertising platforms, such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads, and Instagram Ads. Familiarity with ad management tools, tracking pixels, and conversion tracking is essential. Google Tag Manager and Google Analytics familiarity is an advantage. Analytical Skills: Proficient in data analysis and campaign performance measurement. Ability to interpret complex metrics, identify trends, and make data-driven recommendations for campaign optimization. Communication Skills: Strong written and verbal communication skills to effectively communicate campaign strategies, progress, and results to internal teams and clients. Ability to provide clear instructions and guidance to creative teams and collaborate cross-functionally.

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ?Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ?Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ?Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ?Designing measurement solutions that demonstrate the efficacy of campaigns ?Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner ?Manage and activate PMPs for relevant campaigns. Including trafficking, pacing and reporting of said activity. ?Manage and improve existing media activation processes to improve efficiency in campaign management Skill sets Required ?Minimum 2 years of experience in campaign management experience and hands-on knowledge on top DSPs is a must ?Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape ?Should have experience with DV360, TTD (Mandate), Beeswax and third-party as servers ?DV360 and Other relevant certifications are a plus ?Google Campaign Manager and Flashtalking measurement and reporting experience preferable ?Excellent communication and writing skills working across the team, within the wider agency, with clients and media owners ?Strong analytical mindset on Reporting and hands-on experience in Excel is preferred ?Graduate in any field. ?Comfortable working for US shift or any shifts as per business requirements.

Responsibilities: Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting Analyze campaign performance data and provide actionable insights to improve results Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc. Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives Forecast, track, and report on key performance metrics against campaign objectives Stay current with industry trends, platform updates, and best practices in paid media Collaborate with cross-functional teams to ensure alignment with overall marketing strategy Monitor competitive activity and identify new opportunities in the paid media landscape Manage relationships with media vendors and platform representatives Requirements: 3-5 years of experience in digital marketing with a focus on paid media Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.) Proven experience in media planning and buying across multiple channels Strong analytical skills with proficiency in campaign optimization and performance analysis Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager Excellent communication skills and ability to translate complex data into actionable insights Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Role Responsibilities: Design and execute CRM campaigns across digital channels Optimize customer journeys for engagement and conversion Collaborate with tech/product teams on platform enhancements Analyze campaign data and report actionable insights Key Deliverables: Multi-channel CRM strategies for Tata CLiQ apps Performance improvements via campaign innovation CRM platform upgrades and data-driven workflows Engagement benchmarks, KPIs, and retention metrics

Job Description: We are seeking an experienced Social Media Paid Marketing Specialist to manage and execute paid social media campaigns across platforms including Facebook, Instagram and TikTok . The ideal candidate will be responsible for campaign strategy, ad creation, performance optimization, budget management, data analysis, and cross-functional collaboration to drive brand awareness, lead generation, and sales growth . Key Responsibilities: Campaign Strategy: Develop and implement paid social media strategies to meet business objectives (lead generation, traffic, brand awareness, sales). Ad Creation & Optimization: Craft engaging ad copy, collaborate on creative design, and develop targeting strategies to maximize campaign ROI. Platform Management: Manage campaigns on platforms such as Facebook, Instagram and TikTok Budget Management: Monitor and optimize advertising budgets to ensure cost efficiency and maximum return on investment (ROI). Performance Analysis: Analyze key metrics, prepare performance reports, and recommend optimizations for continuous improvement. A/B Testing: Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve campaign outcomes. Collaboration: Work closely with content, creative, and analytics teams to align paid campaigns with overall marketing strategies. Market Research: Stay updated on social media trends, platform updates, and advertising features. Compliance: Ensure all campaigns comply with platform guidelines, legal requirements, and internal policies. Qualifications: Experience: 2-4 years in social media advertising or digital marketing with a focus on paid social campaigns. Skills: Proficiency in Facebook Ads Manager, Instagram Ads, LinkedIn Ads, TikTok Ads, Twitter Ads . Understanding of paid social metrics, KPIs, and performance reporting. Expertise in audience segmentation, targeting, and retargeting . Strong ad copywriting skills and creative collaboration. Analytical skills to interpret data and optimize campaigns. Familiarity with A/B testing and conversion rate optimization . Knowledge of social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). Education: Bachelors degree in Marketing, Communications, Business, or a related field (preferred). Additional Requirements: Strong communication and collaboration skills. Detail-oriented and able to manage multiple campaigns simultaneously. Ability to work under tight deadlines and adapt to changing priorities. Preferred Qualifications: Certifications in Google Analytics , Google Tag Manager , or similar analytics tools. Experience with influencer marketing and integrating paid ads with organic social strategies. Knowledge of emerging platforms and trends (e.g., Pinterest, Snapchat). Role & responsibilities

DAZN Group is looking for Senior AdTech Executive to join our dynamic team and embark on a rewarding career journe Lead implementation of digital advertising technologies and tools Optimize campaign delivery through programmatic platforms Analyze performance metrics and recommend improvements Coordinate with sales, marketing, and tech teams

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

Division: Lead Management System Designation: Dialer Officer Location: Ghansoli (Mahape- Navi Mumbai) Experience: 4-7 years Other Benefits: Incentives + Annual Bonus + Medical benefits. ROLES & RESPONSIBILITIES: Strategize, execute and manage dialer strategy for multiple teams to ensure campaigns are penetrated efficiently and effectively to meet established business goals and client scorecard parameters. Implement a comprehensive dialing strategy based on analytics which encompasses manual, preview and predictive dialing campaigns in combination with attended messaging and blast campaigns. Develop, analyze and distribute agent statistics and identify trends to help determine the need for strategy changes and/or training Optimize daily performance on the Dial Connection Telephony platforms and ensures appropriate staffing levels are in place to meet and exceed the necessary inbound and outbound call/contact volume Responsible for day-to-day administration and monitoring of predictive dialer system including design, build and maintenance of campaigns, calling lists, filters, reports and list strategies Manage dialer performance metrics to world class standards including service levels, occupancy and call routing to ensure KPI's are surpassed Executing dialer strategy for multiple departments Manage daily campaign strategies and campaign loads are penetrated efficiently and effectively including left messages via human or virtual Responsible for development, testing, implementation and production of daily business reporting Completes regular Quality Assurance monitoring of the dialer systems and processes Ensure State/Country compliance requirements Functions as primary point of contact to dialer strategies (sales) and advocate for team strategic insight, results and makes recommendation for process/system changes Identifying and implementing process improvements. Effective communication verbal and written skills, excellent time management and organizational skills, attention to detail and problem-solving skills and demonstrated analytical competencies Education and Experience: Minimum 4 years previous experience in a high-volume contact center while possessing the ability to handle multiple priorities and projects simultaneously Technically competent on the Dial Connection systems and involve in CRM integration with dialer system. Will be able to drive the shift alone and will be able guide subordinates in require situation. Technically strong and will be able to manage PAN INDIA dialer operations. Possess excellent verbal and written communication skills and the ability to interact professionally with a diverse group including executives, managers, supervisors, subject matter experts, and application users Communicate and collaborate with developers and subject matter experts to establish the technical and functional requirements for new contact center and marketing driven initiatives

We are seeking a dynamic and strategic to drive our brand's presence across all social media platforms. The ideal candidate will be responsible for developing and executing social media strategies that enhance brand visibility, engagement, and drive conversions. With a strong foundation in content strategy, influencer marketing, and campaign management, Key Responsibilities: Brand Management & Strategy: Lead the development of social media strategies that align with brand goals, ensuring consistent messaging and visual identity across platforms. Influencer Marketing & Campaign Management: - Oversee influencer partnerships, manage campaigns with high ROI, and collaborate with influencers to create authentic, engaging content. Negotiate contracts and establish strong relationships with influencers. Content Strategy & Creation: - Develop, curate, and execute a content calendar that aligns with brand objectives and engages target audiences across Instagram, Facebook, YouTube, LinkedIn, and other platforms. Data-Driven Campaign Optimization: - Conduct A/B testing to improve conversion rates, click-through rates (CTR), and user engagement on social media platforms. Utilize analytics tools to measure and report on campaign performance and adjust strategies accordingly. Qualifications: - Bachelor's degree in Marketing, Communications, or related field (preferred). - Proven experience (2+ years) in social media marketing, brand management, and influencer marketing.

Key Responsibilities: Campaign Optimization : Manage and optimize high-performing Google Ads campaigns across Search , Video (YouTube) , Shopping/PMax , and Display/Demand Gen . This includes keyword research (Leverage tools in Google Ads such as Performance Planner, Reach Planner, Keyword Planner), bidding strategies, ad copy optimization, budget allocation, campaign structuring, targeting, performance tracking, and resolving product listing issues. Experience with PMax, Demand Gen and Discovery campaigns is a plus. Data-Driven Decisions: Use data analysis tools and Optiscore insights to track campaign performance, optimize strategies, and identify opportunities for improvement Proactive Recommendations: Provide actionable insights and optimization recommendations to improve campaign performance across all channels, ensuring client KPIs are met or exceeded. Communication & Reporting: Draft clear and concise emails to communicate campaign strategies, optimizations, and performance updates to clients and stakeholders. Demonstrate strong storytelling abilities to craft compelling success stories and effectively present data-driven insights. Requirements: Experience : 4 years of experience in digital marketing, specifically Google Ads management (Search, Display, Video, Shopping, Pmax, Demand Gen). Google Ads Certification : Preferred to have a valid Google Ads certification obtained within the last 6 months. Hands on experience on MS Office : Should have good knowledge on Excel and be able to use data tables, pivots and advanced excel formulas (Mandatory). Communication Skills : Strong communication skills, both written and verbal, with a proactive approach to tasks. Client Exposure : Exposure to working with global clients and an understanding of cross-cultural contexts and international brands. Mandate WFO for all 5 days. Excellent communiction US Shifts Work from office Share resume on - archi.g@manningconsulting.in Contact number-8302372009

Company Overview Organizations applying traditional local area network design to enable IP devices have experienced higher costs, greater network complexity, and cyber-security concerns. Our mission is to help organizations maximize their digital transformation return on investment by providing high-performance network solutions that are robust, secure, simple to implement, and environmentally responsible. NVT Phybridge is a global leader in Power over Ethernet (PoE) innovations that eliminate the reach and cable type limitations of traditional switches, enabling the latest IP technologies over any new or existing single-pair UTP, coax, multi-pair UTP, or 2-wire infrastructure without high costs, complexity, business disruption, or security concerns. Position Summary NVT Phybridge is looking for a detail-oriented Marketing Automation & Admin Specialist to support its email marketing, CRM management, lead nurturing, and campaign analytics efforts. The ideal candidate has hands-on experience with Pardot and Salesforce, excellent technical and organizational skills, and a strong understanding of marketing operations workflows. Key Responsibilities Build and manage Pardot engagement programs, email templates, forms, and dynamic lists. Handle backend Pardot configurations, including lead scoring, grading, and integrations with Salesforce, Zoom, and other tools. Support webinar setup and integration workflows for Zoom Pardot Salesforce. Maintain accurate data hygiene in Pardot and Salesforce, supporting segmentation and CRM updates. Generate marketing reports and dashboards to monitor KPIs and performance metrics. Assist in website management tasks (SEO, WordPress updates) and Microsoft Book a Meeting (BAM) tool administration. Support administrative marketing tasks such as data entry, partner awards submissions, and file localization. Leverage AI tools (ChatGPT, Grammarly, etc.) to enhance and expedite marketing processes. Required Skills & Qualifications Minimum 3 years of Pardot experience with automation, email deployment, list management, and integrations. Note: Experience with adjacent marketing automation tools, such as HubSpot, will be considered; however, candidates will be evaluated on how well their skills translate to using Pardot. Proficient in Pardot (Account Engagement), Salesforce, Excel, and MS Office suite. Experience with Zoom webinars is a bonus. Familiar with marketing automation best practices and campaign performance tracking. Detail-oriented, organized, and able to manage multiple workflows simultaneousy. Excellent written and verbal communication skills. Familiarity with WordPress and SEO best practices is a bonus. Shift: 5:30 PM - 3:30 AM (IST)

Job Type: Full-time Roles & Responsibilities: Plan, execute and optimize lead generation campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn. Manage full-funnel adsfrom audience building to retargeting. Monitor daily budgets, pacing, and KPIs (CPA, ROAS, CTR). Implement tracking using UTM parameters, GA4, and conversion pixels. Analyze and report campaign performance with actionable insights. Keyword research, on page optimization Mandatory Skills: Hands-on experience with Google Ads and Meta Ads Manager Strong understanding of lead generation funnel and campaign setup Familiarity with GA4, GTM, and conversion tracking Competence in budget management, campaign optimization, and scaling Basic skills in keyword research and ad copywriting Proficient in Google Sheets/Excel for reporting and data tracking Ability to monitor and improve metrics like CPA, CTR, ROAS Desired Skills: Reporting & Strategy Weekly/monthly performance reporting Competitor ad benchmarking Campaign insights & recommendations Familiarity with tools like Looker Studio (Data Studio), Excel, or Sheets Soft Skills Attention to detail Analytical thinking Time management and ability to handle multiple campaigns Communication (to explain data-backed results) Desired Qualification: Bachelors degree in Marketing, Business, or related field (preferred). Google Ads and Meta Blueprint certifications (preferred). 1.5+ years of hands-on experience with Google Ads & Meta Ads. Experience managing ad budgets of ?50,000?2,00,000+/month. Proven track record in lead generation (especially B2B/services). Strong knowledge of audience targeting, bidding strategies, and funnels. Proficient in GA4, GTM, UTM tagging, and conversion tracking. Analytical skills to interpret data and optimize for CPA, ROAS. Ability to write basic ad copy and collaborate on creatives.

Generate leads using AI tools, build a strong database, analyze customer needs, optimize campaigns, and collaborate across teams Requires 3-6 years of experience in B2B sales, strong communication, data analysis skills, and lead qualification expertise Responsibilities:Lead Generation with AI Tools: Proactively identify and generate new business leads using various AI-powered prospecting and lead generation tools and platforms Database Management: Build, maintain, and enrich a comprehensive and accurate customer database (CRM) to support sales and marketing initiatives Customer Needs Analysis: Conduct in-depth research and analysis to understand potential customer needs, pain points, and business challenges Campaign Optimization: Contribute to the development and optimization of lead generation campaigns, continuously analyzing performance metrics and suggesting improvements Lead Qualification: Qualify leads rigorously to ensure they meet established criteria before handing them off to the sales team Cross-functional Collaboration: Work closely with sales, marketing, and product teams to ensure alignment on lead generation strategies and seamless handoffs Track and report on lead generation activities, pipeline development, and conversion rates Stay updated on the latest AI tools and trends in lead generation and sales technology

Minimum 4+ years of experience in Growth Marketing , with hands-on experience in inbound, outbound and paid marketing strategies. Position Overview: We are looking for a Growth Marketing Manager responsible for establishing and executing a multi-channel marketing strategy that drives lead generation, brand visibility, and customer acquisition in international markets. The ideal candidate will have a strong background in SaaS marketing with hands-on experience in inbound, outbound and paid marketing strategies. Market Analysis: Research and analyze market trends, customer needs, and the competitive landscape to drive strategic growth marketing decisions. Content Creation: Produce content (emails, blogs, landing pages, social posts, videos) to establish thought leadership and foster audience engagement. Outbound Campaign Management: Implement outbound lead generation campaigns using marketing automation, CRM systems, and data-driven prospecting techniques. LinkedIn Marketing: Create and manage LinkedIn campaigns, using tools like LinkedIn Sales Navigator to engage potential leads. Optimize LinkedIn Ads to drive visibility and lead generation. Campaign Optimization: Use data and analytics to continually improve campaign performance and ROI. Effectively use GA4, Looker Studio and other key performance metrics to drive decision making. SEO & SEM: Identify and optimize inbound strategy to drive organic traffic, enhance search rankings and conversions from paid search. Paid Marketing: Manage and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Instagram to boost brand visibility and customer acquisition. Collaboration & Support: Collaborate with product, sales, developer, and design teams to ensure marketing initiatives are aligned with overall business objectives. Qualifications: 4+ years of SaaS marketing experience, preferably in growth and performance marketing with a focus on international markets. Proven experience in SEO, SEM, paid social, content marketing, and marketing automation. Strong analytical skills with a data-driven approach to optimizing campaigns. Experience using tools like Google Analytics, Search Console, CRM systems, LinkedIn Ads, and social media platforms. Excellent verbal and written communication skills. Bachelors degree in Marketing, Business, or a related field (MBA is a plus). This is a great opportunity for a highly motivated marketing professional to take ownership and lead the growth marketing function. What youll love about us: Dress : Wear anything you like to the office and be as comfortable at work as you are in your own living room. Flexibility : Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.

Seeking a PPC Expert with 2+ yrs experience in managing Google, Meta & LinkedIn Ads. Responsible for planning, executing, optimizing & reporting campaigns across industries with a strong focus on performance and ROI. Required Candidate profile A performance-driven marketer with deep platform knowledge, analytical mindset, creative thinking, and proven ability to manage budgets, scale campaigns, and drive measurable growth across channels.

Experience in Ad Tech and campaign optimization and troubleshooting Experience of Demand-Side Platforms & Supply-Side Platforms(DSP &SSP) Need to manage video campaigns and implement tags, optimize bids, and ensure precision targeting,DV360 ,SEM,SEO

Experience: Minimum 8 Years Department: Growth Marketing Role Overview We're looking for a results-oriented and analytically-minded Performance Marketing & Ads Manager who can take complete ownership of our multi-channel paid marketing ecosystem. You'll architect, implement, optimize, and scale high-performing campaigns that generate quality B2B leads and drive conversions for our portfolio of IT services and digital solutions. The ideal candidate brings proven experience managing substantial ad budgets across international markets (particularly US and Australia), crafting compelling B2B campaigns, and seamlessly aligning marketing initiatives with sales objectives to accelerate pipeline growth. What You'll Drive Strategy & Planning Develop and execute a comprehensive performance marketing roadmap across key B2B channels including LinkedIn Ads, Google Ads, Meta, YouTube, Twitter, Quora, and programmatic networks Partner with leadership and sales teams to identify target segments and design campaigns tailored to ICPs and industry verticals Architect, test, and refine full-funnel advertising strategies that address awareness, consideration, and conversion stages Campaign Execution & Optimization Launch and manage sophisticated multi-channel campaigns with laser focus on key metrics: CPL (Cost Per Lead), ROAS, CAC (Customer Acquisition Cost), and pipeline velocity Implement systematic A/B testing of ad creatives, landing pages, CTAs, and audience segments to continuously improve performance Strategically allocate budgets toward high-ROI campaigns and rapidly scale successful initiatives Analytics & Insights Monitor, analyze, and report on campaign performance using advanced analytics platforms including Google Analytics 4, Meta Pixel, LinkedIn Insights, and custom tracking solutions Design and maintain comprehensive dashboards and performance scorecards that visualize KPIs and growth metrics Transform campaign data into actionable insights that drive conversion rate improvements and inform strategic decisions Audience Development Create sophisticated audience segments leveraging first-party CRM data, intent-based platforms (ZoomInfo, Bombora), and strategic retargeting lists Develop and continuously refine audience personas for geo-targeted, industry-specific B2B outreach Implement innovative targeting approaches that maximize reach within qualified prospect pools What You Bring Experience : 8+ years in performance marketing with specific focus on B2B technology services or SaaS solutions Campaign Management : Proven success managing substantial ad budgets across LinkedIn, Google, Meta, and programmatic platforms for global audiences B2B Marketing : Deep understanding of complex B2B buyer journeys, enterprise sales funnels, and lead generation strategies for technology services Technical Proficiency: Hands-on expertise with: Campaign platforms : Google Ads, LinkedIn Campaign Manager, Meta Ads Manager Analytics tools : Google Tag Manager, Google Analytics 4, HubSpot/Zapier integrations Marketing tech : UTM Builders, Hotjar, VWO, SEMrush, Ahrefs, Supermetrics Data Analysis : Excellence in campaign data analysis, multi-touch attribution modeling, and ROI tracking methodologies Conversion Optimization : Experience with landing page CRO, working knowledge of HTML/CSS, and collaborative skills with web/design teams Audience Strategy : Expertise in lookalike audiences, custom audience development, and audience expansion tactics Compliance Knowledge : Comprehensive understanding of international privacy regulations, ad account governance, and platform policies What Sets You Apart Experience with LinkedIn Sales Navigator, Google Optimize, or enterprise-grade programmatic DSPs Proficiency with marketing automation tools like Zapier, Clearbit, or Mutiny Expertise in integrating email nurturing workflows within holistic performance marketing strategies Experience marketing complex B2B technology services with long sales cycles Background in account-based marketing (ABM) approaches for enterprise clients

Job description We are looking for a highly motivated and results-driven individual to join our team as a Google Ads Specialist. The ideal candidate should have hands-on experience in managing and optimizing Google Ads campaigns to drive results and achieve business goals. Key Responsibilities: Plan, execute, and optimize Google Ads campaigns across Search, Display, and other platforms. Conduct keyword research and competitor analysis to improve campaign performance. Monitor and analyze campaign performance metrics and suggest improvements. Create compelling ad copies and landing page suggestions to increase click-through rates and conversions. Manage budgets and adjust bids to gain better ROI. Provide regular reports on campaign performance and insights to stakeholders. Requirements: Proven experience in managing Google Ads campaigns. Strong analytical skills and the ability to interpret campaign data. Knowledge of Google Analytics and other related tools. Excellent communication and teamwork skills. Certification in Google Ads is a plus. Benefits: Both-side cabs provided Saturday and Sunday fixed off Interested candidates can connect to 8527766837 whatsapp your resume. Sanah @ 7065126218 Shariq - 9250383253 HARNEET @ 7068408796 AMIT @8851991689 Email - sana.sanasearchinternational@gmail.com Hr@sanasearchinternational.com cv4voiceprofile@gmail.com Job Location - Delhi/ NCR Role: International Voice Digitel Marketing & Google AdWords Process Incentive Night shift allowance Virtual Round-2 round round of interview. Graduate with Google Adwords experience can only apply. 6lpa No Feed No Charges Kindly share this Job Post to your friends

Job Title: Senior Manager Persistency (Content Development) Location: Mumbai Experience Required: 6 – 8 Years Function: Operations / Customer Engagement / Content Management Qualification: Graduate / Postgraduate Role Summary We are looking for a dynamic and experienced professional to lead the Content Development function within the Persistency team. This role involves overseeing the creation of compelling, compliant, and customer-centric communication across multiple channels. The ideal candidate will possess strong expertise in content strategy, creative development, campaign execution, vendor governance, and stakeholder engagement. Key Responsibilities Lead a content development team to produce targeted and engaging communication for customers, aligned with business goals. Explore and implement new digital and offline channels to enhance customer outreach and engagement. Design and manage customer communication campaigns aimed at improving policy renewals through non-intrusive, value-driven messaging. Track and optimize campaign performance using analytical tools, ensuring high ROI and persistency improvement. Ensure all content and communication activities comply with internal guidelines, audit norms, information security protocols, and regulatory requirements. Identify and lead special projects that contribute to persistency enhancement and operational efficiency. Manage vendor relationships: Conduct regular governance reviews, assess performance, and drive improvements and innovation across third-party partners. Oversee the timely clearance of vendor invoices and manage agreement renewals in coordination with compliance and procurement teams. Preferred Skills & Competencies Proven experience in content creation , campaign management , and communications strategy . Prior exposure to tools like Adobe Campaign Classic , Adobe Experience Manager (AEM) , Customer Journey Analytics , or other marketing automation platforms. Strong team leadership , stakeholder management , and vendor governance capabilities. Deep understanding of regulatory compliance , risk management , and audit controls in communication functions. Project management proficiency with the ability to handle multiple high-impact initiatives simultaneously. Advanced skills in MS Office Suite , with emphasis on data interpretation, reporting, and presentation. Strong verbal and written communication skills, with the ability to present insights and influence cross-functional stakeholders.

What is this role about? Manager, Digital Demand Generation is responsible for formulating and executing the digital demand generation strategies to fuel growth of McGraw Hill Indias Test Preparation business. Reporting into the Associate Director, Digital Solutions and Demand Generation, the person will execute multi-channel digital demand generation strategies across channels, platforms and media. The person will lead a team of associate managers and a creative designer to support execution of all these activities. The person will work closely with the product manager(s), members of the content team, marketing agencies, and our author/affiliates ecosystem. This a high-impact role which requires the person to think strategically and get deeply involved in the day-to-day execution of various digital demand generation campaigns. What you will be doing: 1. DIGITAL DEMAND GENERATION Formulate a solid multi-channel digital demand generation strategy, including paid media, social media, content marketing, and author/affiliate initiatives etc, for McGraw Hill Test prep Business in India. Own the planning, execution and continuous optimization of digital demand generation campaigns to maximize the ROI, while maintaining consistency of messaging across different channels and ensure its alignment with overall brand identity of the McGraw Hill. Continuously scan and track developments in the market to identify new, high-impact digital demand generation routes and optimize ongoing efforts. 2. PERFORMANCE MARKETING AND PAID MEDIA OPTIMIZATION Manage and execute multi-channel paid campaigns for demand generation and user acquisition including Google Ads, Meta, YouTube, LinkedIn, X and other suitable platforms. Drive continuous A/B testing and ad optimization for creatives, messaging & audience. Consistently improve the Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other metrices relevant to specific channels and campaigns. Manage the relationship with agencies and partners involved in execution of digital demand generation strategies across channels. 3. DEMAND GENERATION VIA ORGANIC AND SOCIAL MEDIA CHANNELS Use the social media channels to maximise engagement and brand awareness among the target groups and enhance the product value-proposition of McGraw Hill products. Envision and execute author-led user engagement events and continuously test and optimize these campaign ideas to maximise the ROI. Leverage content marketing opportunities to boost engagement and build a community of users having regular brand interactions. Develop and manage email campaigns, WhatsApp campaigns, and other retargeting efforts to build product awareness, drive demand generation and increase usage. 4. DATA ANALYTICS Build and maintain comprehensive dashboards to track campaign performance across organic and inorganic channels. Leverage Google Analytics, marketing automation tools like Marketo and CRM insights to refine demand generation strategies. Provide regular updates and reports to senior leadership on performance data to enable data-driven decision-making. 5. BUDGET AND TEAM MANAGEMENT Manage and optimize usage of available budget to ensure ROI driven efficient spending Lead and mentor a team of marketeers to execute high-impact programs. What you need to be considered: 3-5 years of proven track record in scaling B2C digital demand generation campaigns to drive user and revenue growth, preferably in a FMCG, education or healthcare sector. A problem-solving mindset with high attention to detail. Good understanding of consumer psychology and principles of A/B testing and campaign optimization, preferably with some real experience in these areas. Strong organizational skills to collaborate with internal and external teams to drive multiple high-impact programs in parallel. Excellent written and verbal communication skills and bias for data-driven decision-making. Knowledge of the latest technology trends and their applications in consumer-focused sector. Expertise, backed by real world experience, in running targeted campaigns on Google Ads, Meta Ads, YouTube Ads, and other advertising platforms. Proficiency, backed by real world experience, in tools like Google Analytics, Google Search Console, Google Tag Manager, Marketo, SEMrush, etc. Creative bent of mind to facilitate innovative and compelling storytelling and translate marketing strategies into engaging campaigns. Understanding of design principles like color theory, typography and layout to guide designers and ensure high-quality visuals.

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

**Urgent requirement for a leading startup company in Udaipur Position: E-Commerce Analyst Working days: Monday-saturday Type: Work from Office Job Description: We are seeking a passionate and driven E-Commerce Analyst with 2-3 years of experience in e-commerce operations and analytics. This is an exciting opportunity to work with a dedicated team and contribute to the growth companys online presence. Key Responsibilities: Data Analysis: Monitor and analyse e-commerce performance metrics, such as traffic, conversion rates, and sales data, to identify trends and opportunities. Inventory Management: Manage product listings, stock levels, and ensure alignment between online platforms and internal inventory systems. Campaign Optimization: Collaborate with marketing teams to improve the effectiveness of promotional campaigns, ensuring optimal ROI. Customer Insights: Study consumer behaviour, feedback, and preferences to inform strategy and enhance the overall customer experience. Reporting: Create detailed reports on KPIs and provide actionable insights to improve business operations. Platform Management: Oversee and maintain Tribalvedas online store and marketplace channels, ensuring they are functioning smoothly. Required Qualifications: Bachelors degree in Business Administration, Marketing, Data Analytics, or related field. Proven work experience of 2-3 years in an e-commerce role. Proficiency in tools like Excel, Google Analytics, and e-commerce platforms (Shopify, Magento, or similar). Strong analytical skills with a solution-oriented mindset. Ability to work collaboratively in a fast-paced environment. Preferred Skills: Experience in content creation or SEO optimization. Familiarity with social media advertising and PPC campaigns. Why Join Us? Be part of a dynamic and supportive team. Opportunity for professional growth as we expand our reach. Work in the beautiful city of Udaipur, surrounded by rich heritage and culture.

We're hiring a Google Ads & Performance Marketing Expert to drive lead generation through Search, Display & YouTube Ads. Must excel in bid management, audience targeting, conversion tracking & ROI optimisation. +91-9616145880 | hr@digitaldas.com

Experience in Ad Tech and campaign optimization and troubleshooting. Experience of Demand-Side Platforms & Supply-Side Platforms(DSP &SSP). Need to manage video campaigns and implement tags, optimize bids, and ensure precision targeting.

Manage content creation, email marketing, webinars, and digital campaigns. The role requires Pardot, Salesforce, and Adobe design tools expertise, along with strong organizational skills. This remote contract position and other benefits. Required Candidate profile Marketing professional with 4+ years in B2B marketing, specializing in Pardot, Salesforce, content creation, and digital campaigns. Skilled in design, SEO, webinars, and social media.