75 Remarketing Jobs

As an experienced Ads Expert at Career Infowis IT Solution Pvt. Ltd., your role will involve planning, creating, and managing Facebook & Google Ads campaigns for lead generation, sales, and brand awareness. You will conduct keyword research, competitor analysis, and audience targeting to optimize campaigns for achieving low cost-per-lead (CPL) and high ROI. Additionally, you will be responsible for creating A/B tests for creatives, copies, and landing pages, managing budgets, monitoring daily campaign performance, and tracking, analyzing, and reporting ad performance using tools like Google Analytics, Tag Manager, and Ads Manager. It is essential to stay updated with the latest ad trends, policies, and strategies. Key Responsibilities: - Plan, create, and manage Facebook & Google Ads campaigns for lead generation, sales, and brand awareness. - Conduct keyword research, competitor analysis, and audience targeting. - Optimize campaigns to achieve low cost-per-lead (CPL) and high ROI. - Create A/B tests for creatives, copies, and landing pages. - Manage budgets and monitor daily campaign performance. - Track, analyze, and report ad performance using tools like Google Analytics, Tag Manager, and Ads Manager. - Stay updated with the latest ad trends, policies, and strategies. Required Skills: - Proven experience (2+ years) in running successful Meta (Facebook/Instagram) Ads & Google Ads campaigns. - Strong knowledge of CPC, CPA, Retargeting, Display, Video, and Search Ads. - Hands-on experience with Pixel setup, Conversion API, Tracking, and Remarketing. - Strong analytical & problem-solving skills. - Ability to work with designers & copywriters for ad creatives. Qualifications: - Bachelors degree in Marketing, Business, or IT (preferred). - Google Ads / Meta Ads Certification will be an added advantage. In addition to the above responsibilities and qualifications, Career Infowis IT Solution Pvt. Ltd. offers a competitive salary based on experience, the opportunity to work with national & international clients, and a growth-oriented and supportive work culture. Please consider applying for this exciting opportunity by contacting info@careerinfowisitsolution.com or calling +91 98759 29761. Visit www.careerinfowisitsolution.com for more information.,

Skills Facebook Ads Google Ads Campaign Management Conversion Rate Optimization Remarketing ecommerce/d2c exposure Job Responsibility: Campaign Strategy & execution on Search engines like Google, Bing etc and social media channels like Facebook, Instagram, Linkedin etc. Responsible for understanding client goals and agency deliverables Responsible for contributing ideas to grow the clients business Proactively providing the clients marketing plans with the greatest amount of value-added communications Format and prepare weekly search reports for clients Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex ?ndings into written text. Track, analyse and summarize program results and progress Help to prepare and research needed materials for client presentations and engagements Conduct research and fact-?nding for reports, presentations and articles Perform keyword research and basic analysis Monitor progress of campaigns using various reporting tools day-to-day liaison with internal team members on Campaign developments Be able to clearly convey and explain search engine best practices to company associates and to clients Training subordinates and providing them with a goal to make each member self-ef?cient to execute tasks independently Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences, logical and analytical approach while interpreting the numbers Required Skills: Proven client management experience and successful Paid Media delivery Evidence of building out a client strategy, as well as successful delivery of campaign Superior knowledge of Paid Media tools and analytics platforms. Have a strong knowledge of digital marketing platform like Facebook ads, Google ads other PPC Channels, contextual ads, SEO Con?dent communicator with excellent presentation skills Paid Media strategy creation and implementation with key accounts Proactive, and takes ownership of work Eligibility: Bachelor's degree or equivalent experience 3-6 years experience in a digital performance with evidence of key achievements. Prior work experience in agencies is required.

Formulate & execute organisations digital marketing strategy across all marketing channels with expertise in AdWords, Facebook & Instagram Implementing performance based digital marketing techniques of SEM, remarketing display advertising

Perks : 5 Days Working Bi-weekly events Paid sick leaves Casual leaves & CL encashment Employee performance rewards Friendly work culture Medical Insurance Key Skills: Fluent English is a must (Ability to speak, write, listen & read English) Basic knowledge of Extensive keyword research, Adwords and strategy development Basic understanding of Display and Remarketing campaigns knowledge Basic knowledge about Analytics and Goal setup knowledge Basic understanding of Monitoring Campaigns and optimization Strong computer skills (Word, Excel, PPT, Skype, Browsers, Email) Basic knowledge of working with popular PPC ad platforms (AdWords, Yahoo, Bing) Ability to take challenges & difficult tasks Keyword research and competitive analysis Roles & Responsibilities: Do the business analysis for our clients & understand how their business model To manage google ads campaigns for international clients & Indian clients, both Manage Search Campaigns, Display Campaign, Shopping campaign & other campaign types Submit the weekly & monthly reports to clients Prepare daily working sheet & submit to the manager Do daily optimization & maintenance of all google ads accounts If given an opportunity, work on other PPC platforms also like bing, facebook & amazon Prepare PPC audit reports for international clients

About the Role As Manager - Growth you would work as a growth generalist on any part of our growth funnel - Annual Transacting Users Expansion - includes acquisition initiatives via Branding, Performance Marketing, Re-marketing or working on Activation funnel - onboarding, intent channelization, checkouts OR Monthly Transacting Users / ATU expansion - works across different order stages, formulating and implementing different user-seller programs to make the platform more lucrative and drive intent to purchase at the right time with the right selection in place for different user cohorts. The role is a Strategy and Operations role across any of the sub-orgs, fungibility across the pods is expected as this is a generalist charter.This will entail solving a wide range of problems (covered below), with the help of a rockstar team and other cross functional stakeholders. What you will do Identifying Impact Opportunities / Problems : Identify problems/opportunities and build conviction using opportunity sizing and early experiments to scale a charter to an impactful one. Developing and Owning Delivery of KRs - Identify the 10x goals, build right metrics to chase and bring cross-functional pods together to streamline operations and deliver results. Stakeholder Management and Business Communication - Build an end to end understanding of processes & touchpoints relevant to the pod and questions, modify & create new processes and quantify impact. Generate buy-in from stakeholders by communicating effectively. Program Management - Optimize processes, mitigate risks, and align cross-functional teams to drive efficiency in large-scale programs. Crafts KPIs to drive operational excellence.

About the Role As Senior Manager - Growth you would work on topics ranging from Intent channelization of users across different order stages, formulating and implementing different user-seller programs to make the platform more lucrative and drive intent to purchase at the right time with the right selection in place for different user cohorts. This will entail solving a wide range of problems (covered below), with the help of a rockstar team and other cross functional stakeholders. What you will do I) Long-term strategy / roadmap: Identify and create projects to generate 10X impact for your charter(s). Take audacious goals, own and deliver impact which are structural and long-term in nature for the company II) Functional strategy and implementation projects: Identify process improvements (e.g. comm touchpoints, targeted cohort remarketing, user cohort based deal programs) that could help us improve the user experience, and drive repeat preference. This will involve: Identifying outsized opportunities, with a strong bias towards user-first thinking Breaking down the problem into actionable steps and creating a strong hypothesis to prioritize solution areas Working closely with org stakeholders and steering the projects till impact III) Leadership Pipeline Building: Invest in your team and mentor them, set them up for success at the next level by providing opportunities to demonstrate new capabilities, provide timely feedback, and groom them to become future leaders What you will need Bachelor's degree from a top tier institute is required MBA is preferable 3-5+ years of experience in Strategy & amp; Ops/Management, with a consulting background or high-growth startup Structured problem-solving skills, 10X thinking, Extreme ownership People management skills and ability to collaborate with multiple stakeholders

"Looking for a Performance Marketing Specialist with 1-2 years of experience in managing Google & Meta Ads. Must be skilled in campaign setup, optimization, and ROI analysis. Google Ads/Meta certifications preferred."

As a Performance Marketing Specialist at Henfruit, you will be responsible for leading paid campaigns across Meta (Facebook/Instagram) and Google Ads. Your main goal will be to drive traffic, boost conversions, and maximize ROI through smart targeting and data-driven strategies. Your responsibilities will include planning, launching, and optimizing campaigns on Meta & Google Ads (Search, Display, YouTube, Shopping). You will need to run A/B tests and optimize for key performance indicators such as CTR, CVR, CAC & ROAS. Additionally, creating compelling ad copy and collaborating with the creative team for high-performing assets will be essential. Managing targeting, remarketing, lookalikes & conversion tracking will also fall under your purview. You will be required to monitor budgets & performance daily, and generate actionable reports. Staying updated on platform updates, trends & best practices is crucial, as well as collaborating with design, content & sales teams to align campaigns with business goals. The ideal candidate for this role will have at least 1+ year of hands-on experience in Meta & Google Ads campaigns. A strong grasp of performance metrics such as CPA, ROAS, CTR, CVR, etc. is necessary. Proficiency in Ads Manager, Google Ads & Analytics, along with an analytical mindset and attention to detail, are key requirements. The ability to manage multiple campaigns & deadlines, as well as strong communication & reporting skills, will be beneficial. Bonus points if you have experience in E-commerce/D2C, knowledge of SEO & landing page optimization, or possess Google Ads / Meta Blueprint certifications. If you are ready to take on this exciting opportunity, apply now and become a part of our fast-growing brand!,

You are a results-driven Digital Marketing Specialist with over 4 years of experience in managing and optimizing paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram Ads). Your role involves planning, executing, and optimizing performance marketing campaigns across various platforms like Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram, Audience Network). You should have a strong analytical mindset, creative skills for ad copy and creatives, and a proven track record of achieving high ROI through data-driven strategies. Your key responsibilities include conducting keyword research, audience segmentation, competitor analysis, and A/B testing to enhance campaign performance. You will be monitoring and analyzing campaign metrics such as CPC, CTR, CPA, ROAS, and Conversion Rate to prepare detailed reports with actionable insights. Effective budget management to maximize ROI and collaboration with creative/content teams to develop engaging ad copies, creatives, and landing pages aligned with campaign goals are essential aspects of your role. To excel in this position, you must stay updated with the latest trends, policies, and algorithm changes on Google & Meta platforms to keep campaigns competitive. Implementing conversion tracking, remarketing, and retargeting strategies for customer acquisition and retention will be part of your strategy. Optimizing campaigns across the full funnel, from awareness to conversion, while aligning with business objectives is crucial for success in this role. The ideal candidate for this position will have at least 4 years of hands-on experience in managing Google Ads & Meta Ads campaigns. Strong knowledge of PPC, CPC, CPM, CPA, ROAS, and performance marketing strategies is required. Experience in running lead generation & e-commerce campaigns, proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, and Ads Manager, along with strong analytical and communication skills are essential for this role. Possessing Google Ads or Meta Blueprint certification will be considered an added advantage.,

You are a seasoned and purpose-driven professional looking to take on the role of Head CRM, Business Analytics & Remarketing. In this leadership position, you will be responsible for designing and executing funnel automations across Marketing, Sales/Contact Centre, and Operations in the Healthcare/Fertility/Gynaecology industry. Your main objective will be to enhance CRM functionalities for customer acquisition, retention, and brand experience by collaborating with business, sales, and marketing leaders. As the ideal candidate, you should possess advanced expertise in SQL, MS Excel (Macros, VBA), and Power BI. Your proven experience in remarketing, funnel optimization, and digital performance analytics will be key, as you will be leading a small team of analysts. You will also oversee systems integration across CRM, HIMS, and Medical Information databases to ensure seamless accessibility and visibility of Customer Lifetime Value for leadership. Your key responsibilities will include analyzing and optimizing digital marketing funnels, developing SQL queries for data extraction and reporting, leveraging advanced Excel for efficient reporting, designing and automating dashboards/reports, collaborating with cross-functional teams, supporting remarketing strategies, delivering actionable insights, driving process improvements, and leading and mentoring a team of analysts. To qualify for this role, you should have a Bachelor's degree in data Analytics, Marketing, Business Intelligence, Information Systems, or a related field, along with 5+ years of professional experience in data analytics focusing on digital marketing & CRM analytics. Expert-level proficiency in Microsoft Excel and strong SQL skills are essential, as well as experience in remarketing performance analysis and managing digital funnels. Preferred qualifications include expertise in BI tools, experience in creating BRDs for CRM/marketing automation, familiarity with customer lifecycle metrics, and basic knowledge of scripting in Python or R. Joining this role offers you an exciting opportunity to contribute significantly to the digital growth journey of a leading healthcare brand in India. You will lead CRM innovation, analytics, and remarketing strategies that directly impact customer acquisition, retention, and brand trust in a sensitive and fast-growing sector.,

As a Senior PPC Specialist at our agency based in Ahmedabad, you will play a key role in planning, executing, and optimizing PPC campaigns targeting the US market. Your passion for paid marketing and drive to achieve measurable results will be instrumental in your success in this role. Your responsibilities will include conducting thorough keyword research, analyzing competitors, and testing ad copies to ensure the effectiveness of the campaigns. Managing budgets efficiently to maximize ROI while meeting client KPIs will be a crucial aspect of your day-to-day activities. You will be expected to optimize campaigns regularly for CPC, CTR, Quality Score, and Conversions, and create data-driven strategies to scale campaigns effectively. In addition to campaign management, you will be tasked with preparing detailed performance reports that provide actionable insights for further optimization. Staying abreast of the latest PPC trends, tools, and algorithm changes will be essential to ensure the success of your campaigns. Collaboration with design and content teams to develop high-converting ad creatives will also be a part of your role. The ideal candidate for this position will have a minimum of 2 years of experience in managing PPC campaigns, preferably in the US market. Proficiency in Google Ads, Meta Ads, and other paid platforms is required, along with a strong analytical mindset to make data-driven decisions. Experience with A/B testing, audience targeting, and remarketing will be advantageous, along with excellent communication and presentation skills. This full-time position offers a competitive salary based on experience and the opportunity to work in a fast-growing performance marketing agency. You will have the chance to work on international projects, primarily serving clients from the US and APAC regions. Joining our team will provide you with a supportive culture, ample growth opportunities, and the autonomy to lead campaigns from start to finish. Embrace this opportunity to learn, experiment, and elevate your PPC skills to new heights with us.,

Company Description Vrinsoft Technology Pvt. Ltd. is a leading mobile app development company in India with over 15 years of commitment to client success. Recognized for expertise in AI/ML, Digital Transformation, Flutter, and React, our top-rated company is featured on Clutch 2025. With a team of 200+ professionals, we deliver reliable solutions to global clients, including those in the USA, UK, Canada, Australia, Germany, and UAE. Our team has developed over 2,000 apps for various industries, ensuring a smooth and effective app development experience. We are highly ranked on platforms like GoodFirms, Upwork, and AppFutura. Role Description This is a full-time on-site role for a Paid Media Executive located in Ahmedabad. The Paid Media Executive will be responsible for media planning, executing social media marketing campaigns, optimizing social media content (SMO), and effective communication. Day-to-day tasks include strategizing and implementing paid media campaigns, monitoring performance, analyzing metrics, and adjusting strategies to meet business objectives. Experience : 3+ Years, Proven experience of working with IT Service, Roles and Responsibilities -At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department. -Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization) -Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share). - Use insights to recommend actions or strategy shifts. -Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends. -Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends. -Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition. -Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals. Good copywriting and understanding of IT customer psychology. Required skills and experience -2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B. -PPC Experience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%. -Ability to blend quantitative data with qualitative data to optimize campaign performance -A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc) -Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment -Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts. Qualifications Proficient in Media Planning and Social Media Marketing Strong Communication and Writing skills Experience in Social Media Optimization (SMO) Ability to analyze data and metrics to adjust marketing strategies Excellent project management and organizational skills Relevant experience and a bachelor&aposs degree in Marketing, Communications, or a related field Familiarity with digital marketing tools and platforms is a plus Ability to work collaboratively as part of a team Show more Show less

As an experienced Google Media Buyer, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various Google platforms such as Google Ads, YouTube, Display & Video 360 (DV360), and the Google Display Network. Your primary focus will be on managing paid media strategies to drive traffic, conversions, and ROI. Your key responsibilities will include creating and managing PPC campaigns on Google Ads, planning and executing media buys through DV360 and other Google Marketing Platform tools, conducting keyword research, audience targeting, bid management, and A/B testing. You will also be responsible for optimizing campaigns to meet KPIs such as cost per acquisition (CPA), return on ad spend (ROAS), and click-through rate (CTR), as well as analyzing performance data and generating detailed reports. Collaboration with creative and content teams will be essential to ensure ad relevance and effectiveness. It will also be crucial to stay up-to-date with Google platform updates, trends, and best practices to drive successful campaign outcomes. To be successful in this role, you should have 1-2 years of experience managing Google Ads and DV360 campaigns, a proven track record of running performance-driven campaigns across Google platforms, strong analytical skills, and experience with campaign reporting and optimization. Google Ads certification(s) are strongly preferred, along with familiarity with Google Analytics, Tag Manager, and Looker Studio. Your ability to efficiently manage multiple campaigns and deadlines will be key to your success. Preferred qualifications include experience with eCommerce, software as a service (SaaS), or lead-generation campaigns, knowledge of remarketing, conversion tracking, and audience segmentation, as well as experience working in a digital marketing agency or in-house performance team. In return, we offer competitive compensation and performance bonuses, the opportunity to work with industry-leading tools and technology, a collaborative and data-driven work culture focused on growth, and health insurance.,

Seeking 2-5 yrs exp in planning, launching & optimizing Google & Meta ads. Must know keyword research, budgets/KPIs, remarketing, landing-page/CRO, analytics reporting, e-commerce campaigns & high-quality lead gen. Provident fund Annual bonus Employee state insurance Maternity benefits in mediclaim policy House rent allowance Travel allowance Gratuity Leave encashment

About the Role We are seeking an experienced Performance Marketing Manager to lead large-scale campaigns across Google Ads and Meta Ads for fintech, travel, and lending verticals. The ideal candidate will have proven expertise in managing high-growth campaigns and driving performance across acquisition, engagement, and conversions. Key Responsibilities Campaign Management - End-to-end ownership of Google (ACI/ACE, Search, YouTube, Display) and Meta Ads campaigns - Drive user acquisition, lead generation, and transaction growth across app & web - Optimize campaigns for CPI, CAC, ROAS, LTV, and reduce drop-offs Analytics & Measurement - Set up, track, and optimize campaigns using GA4, Firebase, Appsflyer - Deep-dive into funnel & cohort analysis - Build performance dashboards for weekly/monthly business reviews Cross-Vertical Marketing - Scale fintech app campaigns (UPI, merchant lending, personal loan) - Run Travel acquisition & booking campaigns for both web & app - Optimize creative messaging across different verticals Stakeholder Management - Collaborate with product, design, and business teams - Share insights & recommendations with leadership - Mentor junior team members Requirements : - 68 years of experience in performance marketing with focus on Google & Meta ads. - Strong expertise in Google Ads and Meta Ads - Hands-on experience with Appsflyer - Proven track record in fintech, travel, and lending campaigns is preferred - Strong analytical mindset; Excel/SQL/BI tool exposure - Understanding of web-to-app campaigns & cross-device tracking is preferred - Exposure to remarketing and funnel optimization strategies is preferred Education: Any graduate What We Offer - Opportunity to lead paid acquisition for multiple high-growth verticals - Ownership of high budget Google & Meta budgets - Exposure to leadership, product, and analytics teams - Competitive pay & fast-paced work environment

Are you passionate about driving targeted traffic and optimizing online visibility Do you have a proven track record in Google Ads, Microsoft Ads, and SEO If yes, we'd love to have you on our team! Position: PPC & SEO Specialist Location: In-house / Near Sector - 19, Dwarka. Job Type: Full-time What You'll Do: Develop, manage, and optimize PPC campaigns on Google Ads & Microsoft Ads Perform in-depth keyword research and implement SEO strategies for organic growth Analyze and optimize landing pages to improve conversion rates Track and report on campaign performance using Google Analytics and other tools Conduct competitor analysis and stay updated with the latest industry trends Collaborate with content creators & developers to ensure SEO best practices What We're Looking For: 2+ years of experience in PPC and SEO Strong expertise in Google Ads, Microsoft Ads, and Search Engine Optimization Hands-on experience with Google Analytics, Google Search Console, and SEMrush/Ahrefs Knowledge of A/B testing, remarketing, and conversion tracking Excellent analytical skills with a results-driven mindset Ability to work independently and manage multiple projects Why Join Us Competitive salary/flexible contract Growth opportunities and continuous learning Work on exciting projects across various industries Apply Now or DM us here! #Hiring #PPCSpecialist #SEOSpecialist #DigitalMarketing #GoogleAds #MicrosoftAds #SEO #RemoteJob,

You are invited to join PioneerEcorp as an Advertising Specialist in Chennai on a full-time basis. We are seeking a skilled individual proficient in Google Ads & Meta Ads to develop and enhance high-converting advertising campaigns aimed at generating qualified leads and boosting sales. The perfect candidate will possess expertise in performance marketing, PPC management, and conversion optimization. Your responsibilities will include developing, launching, and overseeing successful Google Ads & Meta Ads campaigns focused on lead generation and sales. This involves conducting thorough keyword research, audience targeting, and competitor analysis. Your role will also encompass optimizing campaigns to enhance Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS). A/B testing of ad creatives, copy, and landing pages will be essential to maximize conversions. Furthermore, implementing and managing remarketing and lookalike audiences for improved engagement will be part of your duties. Monitoring campaign performance using Google Analytics, Meta Business Suite, and UTM tracking is crucial. Effective management of ad budgets to maximize ROI while minimizing Cost Per Acquisition (CPA) is also a key responsibility. Troubleshooting ad policy violations, account suspensions, and performance drops will be part of your daily tasks. Providing detailed performance reports and suggesting improvements based on the insights are essential. Staying updated on Google Ads & Meta Ads algorithm changes and industry trends is necessary to excel in this role. The ideal candidate should have proven experience in Google Ads & Meta Ads, demonstrating a successful track record in lead generation campaigns. A strong understanding of bidding strategies, campaign structuring, and audience segmentation is required. Hands-on experience with Google Tag Manager, Google Analytics, Facebook Pixel, and UTM tracking is essential. Proficiency in A/B testing, conversion rate optimization (CRO), and funnel analysis is preferred. The ability to manage multiple campaigns efficiently and optimize ad spend effectively is crucial. Experience in e-commerce and B2B/B2C lead generation is an added advantage. Possession of Google Ads & Meta Ads certifications is also preferred. If you are ready to take on this exciting opportunity, please apply by sending your portfolio and resume to sadeep@pioneerecorp.com. Join us in shaping the future of digital marketing at PioneerEcorp. #googleads #hiring #digitalmarketing #adspecialist #jobopening #pioneerecorp #metaads #2025hiring #jobopportunity,

Job Summary: We are looking for a results-driven Google Ads Expert to manage, optimize, and scale paid media campaigns across Googles advertising platforms. The ideal candidate will have hands-on experience with Google Search, YouTube, and Performance Max campaigns, and a strong understanding of performance marketing, data analysis, and ROI optimization. Key Responsibilities: Plan, create, and manage Google Ads campaigns across various networks. Conduct in-depth keyword research, audience targeting, and competitor analysis. Optimize campaign performance through A/B testing, ad copy improvements, bidding strategies, and landing page alignment. Implement and manage conversion tracking using Google Tag Manager and/or GA4. Analyze campaign data to extract insights and present actionable recommendations. Collaborate with design and content teams for ad creatives and landing page strategies. Maintain and improve Quality Score, CTR, and conversion metrics. Generate regular performance reports and communicate results to stakeholders. Stay updated with the latest trends and best practices in paid advertising and digital marketing. Required Qualifications: Proven experience managing Google Ads campaigns (2+ years preferred). Proficiency with Google Analytics (GA4), Google Tag Manager, and Data Studio/Looker Studio. Strong understanding of bidding strategies, audience segmentation, and remarketing. Analytical mindset with the ability to interpret data and trends. Excellent communication and reporting skills. Show more Show less

As an experienced Google Ads Specialist in IT services, your primary responsibility will be to strategize, create, and manage effective Google Ads campaigns to generate leads for services such as Web Development, Software Development, CRM, and HRMS Development. You will conduct detailed keyword research and competitor analysis to optimize ad performance. Additionally, you will be required to create compelling ad copies, landing pages, and conversion funnels. It will be crucial to track and analyze campaign metrics to improve ROI and reduce CPC. You will also manage remarketing, display campaigns, and other Google Ads features efficiently, while collaborating with sales and business development teams to align campaigns with service offerings. Continuous testing of ad creatives, landing pages, and targeting strategies will be essential to enhance conversion rates. Staying updated with Google Ads policies, trends, and algorithm changes is necessary to ensure that best practices are followed. To excel in this role, you should have 5 to 6 years of hands-on experience managing Google AdWords campaigns specifically for IT services and project-based lead generation. A proven track record in generating qualified leads in areas like web and software development, CRM, and HRMS projects is required. Strong knowledge of Google Ads tools, analytics platforms (Google Analytics, Tag Manager), and keyword planning tools is essential. Experience with performance-based advertising strategies and funnel optimization is preferred. A good understanding of technical offerings to effectively target and communicate with potential clients is crucial. Excellent communication skills and an analytical mindset will be beneficial in this role.,

As a PPC/SEM Specialist at Expanse Digital, you will be responsible for managing and optimizing Google Ads campaigns to drive conversions and maximize ROI for our clients. Your expertise in search, shopping, and YouTube ads will play a crucial role in helping our clients achieve their business goals. In this role, you will be involved in planning, launching, and optimizing Google Ads campaigns across various platforms. Conducting keyword research, competitor analysis, and audience segmentation will be key to ensuring campaign effectiveness. You will continuously test ad creatives, landing pages, and bidding strategies to improve metrics such as CTR, CPC, and ROAS. Monitoring and analyzing campaign performance metrics using tools like Google Analytics and Google Ads reports will be part of your routine. By identifying trends and insights, you will refine targeting strategies and improve conversions. Managing budget allocation and bid strategies will also be essential to ensure efficient ad spend. Crafting compelling ad copies, extensions, and call-to-actions to boost engagement will be an integral part of your responsibilities. Collaborating with designers to enhance display and video ad creatives will help in creating impactful campaigns. You will work closely with account managers and marketing strategists to align campaigns with business objectives. Staying updated with the latest Google Ads trends, automation tools, and algorithm updates will be crucial to staying ahead in the digital advertising space. To excel in this role, you should have 1-3 years of hands-on experience managing Google Ads campaigns. A strong understanding of Google Ads bidding strategies, Quality Score, and audience targeting is necessary. Proficiency in Google Analytics, Google Tag Manager, and conversion tracking is also required. You should be able to analyze data, extract insights, and implement optimization strategies effectively. Basic knowledge of A/B testing, remarketing, and landing page optimization will be beneficial. Experience in performance marketing for D2C brands or e-commerce is a plus. Joining Expanse Digital will offer you the opportunity to be part of a top 100 startup in India, recognized for innovation and excellence. You will play a crucial role in scaling performance marketing campaigns for global brands in a growth-oriented culture. Working in a team that values creativity, experimentation, and analytics will allow you to thrive in a high-ownership, low-micromanagement work environment.,

You have a minimum of 3 years of experience in handling Google Ad accounts and are located in Chennai, with the office situated in Nungambakkam. Your work timings will be in the morning shift from 5.30 am to 2 pm, and you will be required to work from the office with an excellent salary package. As a candidate for this position, you will be responsible for managing a diverse range of paid campaigns primarily focusing on Google AdWords. This includes Google Ads, Google Shopping Ads, Re-marketing/Display Advertising. You should have proven 5+ years of SEM experience, success in managing PPC campaigns across Google Ads, experience in managing clients in an agency environment with large budgets, and optimizing campaigns based on performance KPIs and CPA across search and shopping ads. Technical knowledge of tracking and tags/pixels, experience in Google Tag Manager, strong analytics and data analysis skills to draw valuable insights from data, ability to manage budgets across multiple campaigns and accounts, exceptional time management, attention to detail, and prioritization skills are required. Strong communication skills, both written and verbal, and being Google Ads & Analytics certified will be considered a bonus. Your role will involve setting up, managing, and optimizing campaigns on Google Ads, Bing, and other paid advertising platforms to generate a positive ROI. You will be responsible for scaling Google Ad spend effectively while maintaining a positive ROI, creating strategies across channels, identifying opportunities for Search, Display, YouTube, and Programmatic, reviewing analytics for areas of opportunity, utilizing conversion rate optimization tactics, corresponding with clients, delivering strategic advice and performance reporting, preparing performance analysis reports, making recommendations for corrective modifications, and educating clients on strategies and tactics.,

Seeking 2-5 yrs exp in planning, launching & optimizing Google & Meta ads. Must know keyword research, budgets/KPIs, remarketing, landing-page/CRO, analytics reporting, e-commerce campaigns & high-quality lead gen. Provident fund Annual bonus Employee state insurance Maternity benefits in mediclaim policy House rent allowance Travel allowance Gratuity Leave encashment

As a Media Buyer focusing on Google Display Ads, you will be responsible for developing and executing display advertising strategies that align with business objectives, whether it be enhancing brand awareness, generating leads, or driving sales. You will collaborate with the creative team to design captivating display ads and implement precise targeting methods to reach the desired audience segments effectively. Efficient budget management is crucial in ensuring optimal ROI while meeting key performance indicators. Monitoring campaign performance and making data-driven adjustments to bidding strategies, targeting criteria, and ad creatives will be part of your routine. Regular A/B testing will help improve ad effectiveness and conversion rates. You will generate detailed performance reports and provide actionable insights to stakeholders for continuous campaign enhancement. Staying updated on digital marketing trends, especially within the Google Display Network, and ensuring compliance with advertising policies and brand guidelines are also essential aspects of the role. To excel in this position, you should have proven experience as a Media Buyer with a specialization in Google Display Ads and proficiency in Google Ads, including hands-on experience with the Google Display Network. Strong analytical skills, familiarity with digital marketing tools like Google Analytics and Tag Manager, and experience with remarketing strategies are necessary. A creative mindset, project management skills, and the ability to collaborate effectively with cross-functional teams are also key requirements. Possessing Google Ads Certification and a bachelor's degree in Marketing, Advertising, Business, or a related field would be advantageous. Experience with large-scale ad budgets and knowledge of programmatic buying are preferred qualifications that can further enhance your capabilities in this role.,

2 years of proven experience in performance marketing Hands-on experience with Amazon Ads, Flipkart Ads, and other e-commerce advertising platforms. Strong understanding of digital marketing channels: PPC, SEO, remarketing, and social media ads

The Performance Media Planner plays a crucial role in strategizing, executing, and optimizing ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube) platforms. Your responsibilities include planning, launching, and managing paid ad campaigns, collaborating with creative and strategy teams, monitoring campaign performance, conducting A/B testing, generating performance reports, and staying updated with digital advertising trends. To excel in this role, you should have 2-3 years of experience in running Meta & Google Ads campaigns. A strong grasp of paid media KPIs such as CTR, ROAS, CPC, and CPL is essential. Proficiency in tools like Meta Ads Manager, Google Ads, and Google Analytics is required. A data-driven mindset, the ability to derive insights from campaigns, and optimize accordingly are key attributes. Managing multiple campaigns across various industries or verticals is also part of the role. Bonus points if you possess experience in remarketing, lookalike audiences, and funnel-based targeting. Previous work in a creative/digital agency environment and certification in Google Ads or Meta Blueprint are advantageous. If you are passionate about driving results for clients and internal brands through effective ad campaigns, staying abreast of industry updates, and leveraging data to optimize performance, this role offers an exciting opportunity to make an impact in the digital advertising space.,