30 Conversion Rate Jobs

Sales Pitch - Schedule demos - post demo follow-up - conversion - CRM Update

Job Title: Assistant Manager Outbound Sales (BPO)/ Banking Process Location: Hyderabad Experience Required: Minimum 1 year in Assistant Manager role or 2 year in senior team leader role (Outbound Sales) About the Role: We are seeking a highly driven Assistant Manager to manage outbound sales operations. The role involves end-to-end responsibility for driving sales, monitoring KPIs, managing team leaders, and ensuring high productivity. Key Responsibilities: Manage multiple outbound sales teams and their Team Leaders. Drive sales conversions, occupancy, utilization, and dialer productivity. Analyze performance data and implement improvement plans. Ensure revenue targets are met consistently. Create sales scripts, objection handling techniques, and process improvements. Conduct regular business reviews with management. Responsible for attrition control, training, and performance enhancement of the team. Ensure compliance with company policies and quality standards. Requirements: Minimum 1 year experience in a Assistant Manager role in outbound BPO sales. Strong exposure to dialer management, occupancy planning, utilization tracking, and conversion optimization. Excellent leadership, coaching, and communication skills. Ability to manage large teams and deliver results under pressure. Ensure banking Products knowledge COMPANY NAME :GLOBIVA SERVICES LOCATION : GURUGRAM SEC-18 HR Pooja : 9653344345

Lead and Conversion Management - Lead Management, Tracking & Conversion Mechanism of PAPQ. Portfolio Management - Tracking portfolio movement and retention efforts, Portfolio performance monitoring, Portfolio Dashboards and MIS, Retention Program & Strategy, PDD management, Publishing 0-6 MOB delinquency MIS Contests and Performance Tracking - Daily Contest update on Employees, Identifying weekly and monthly performers and publishing the data, Monthly and quarterly Contests, Publishing the data of employees who are falling short of achievement and highlighting the key points which can enable them to earn incentive, Publishing performance data of employees with zero login and disbursement Team and Support Management - Mapping of Team against support team (BCLTO), branch excellence etc. Reporting and Presentations - Management presentations, Tracking and reporting of daily movement of leads, logins, WIP and ABND Training and Development - Training and Business Activities Calander and follow up.

Job Title: Assistant Manager Outbound Sales (BPO) Location: Gurgaon Experience Required: Minimum 1 year in Assistant Manager role or 2 year in senior team leader role (Outbound Sales) About the Role: We are seeking a highly driven Assistant Manager to manage outbound sales operations. The role involves end-to-end responsibility for driving sales, monitoring KPIs, managing team leaders, and ensuring high productivity. Key Responsibilities: Manage multiple outbound sales teams and their Team Leaders. Drive sales conversions, occupancy, utilization, and dialer productivity. Analyze performance data and implement improvement plans. Ensure revenue targets are met consistently. Create sales scripts, objection handling techniques, and process improvements. Conduct regular business reviews with management. Responsible for attrition control, training, and performance enhancement of the team. Ensure compliance with company policies and quality standards. Requirements: Minimum 1 year experience in a Assistant Manager role in outbound BPO sales. Strong exposure to dialer management, occupancy planning, utilization tracking, and conversion optimization. Excellent leadership, coaching, and communication skills. Ability to manage large teams and deliver results under pressure. COMPANY NAME :GLOBIVA SERVICES LOCATION : GURUGRAM SEC-18 HR DHEERAJ : 7859975043

Description We are seeking a motivated and experienced Digital Marketing professional to join our team. The ideal candidate will have a strong background in developing and executing digital marketing strategies that drive engagement and growth. As part of our dynamic team, you will play a crucial role in enhancing our online presence and achieving our marketing goals. Responsibilities Develop and implement digital marketing strategies to increase brand awareness and lead generation. Manage and optimize digital advertising campaigns across various platforms (Google Ads, Facebook, Instagram, etc.). Conduct keyword research and optimize website content for SEO to improve organic search rankings. Analyze website traffic and marketing metrics to measure the effectiveness of campaigns and make data-driven decisions. Collaborate with the content team to create engaging content for social media, blogs, and email newsletters. Stay updated with the latest digital marketing trends and technologies to ensure the company remains competitive. Skills and Qualifications Bachelor's degree in Marketing, Business, or a related field. 3-5 years of experience in digital marketing or a related field. Proficient in Google Analytics, Google Ads, SEO tools, and social media platforms. Strong understanding of content marketing, email marketing, and digital advertising. Excellent communication and interpersonal skills. Ability to analyze data and generate actionable insights.

Preferable Male Candidates Key Responsibilities: Manage and optimize listings on Amazon US, Flipkart and other platforms Handle daily operations, orders, and inventory updates Plan and execute performance marketing (PPC) campaigns Monitor key metrics like ACOS, ROAS, CTR, Conversion Rate Collaborate on strategy and customer experience improvements Proven experience in running ad campaigns on Amazon & Flipkart Proficient in Amazon Seller Central, Flipkart Seller Hub, and Excel Interested candidates, Kindly send the resume at shaikhaasmaeoasis@gmail.com Regards, Aasma Shaikh

We're seeking a **Digital Marketing Manager** with 3-10 years of proven experience running Meta Ads and Google Ads campaigns across multiple industries. This remote position requires expertise in funnels, buyer psychology, and data-driven scaling to deliver predictable leads, sales, and ROI for our diverse client portfolio. **What makes this role exciting:** - Handle multiple ad accounts across both product and service-based businesses - Help clients achieve measurable growth month after month through data-driven strategies - Leverage both Meta Ads and Google Ads platforms for comprehensive digital marketing campaigns - Work with a diverse client portfolio spanning various industries ## ???? Key Responsibilities ### **Meta Ads Management** - Plan, set up, and manage lead generation and conversion campaigns (ABO/CBO) - Create structured cold, warm, and hot audience funnels for effective targeting - Analyze creative performance (hook rate, hold rate, CTR, CPC, retention) - Collaborate with design and video teams by providing clear, data-driven briefs - Scale winning campaigns and test new strategies based on performance insights ### **Google Ads Management** - **Search Campaigns:** Plan and manage campaigns for lead generation with keyword research, ad copywriting, and negative keyword optimization - **Display Campaigns:** Create and optimize campaigns for brand awareness and remarketing opportunities - **YouTube Campaigns:** Develop video advertising strategies with proper tracking of quality scores, CTR, and conversion rates - Implement and track conversion actions across all campaigns for accurate measurement ### **Market Research & Competitor Analysis** - Perform thorough market and competitor research to identify opportunities and gaps - Use AI-powered tools to gather insights on audience behavior, industry trends, and ad performance benchmarks - Provide data-backed recommendations for targeting, creative angles, and messaging ### **Measurement, Tracking & Reporting** - **Campaign Level:** Track and report on ROAS, CPL, Frequency, Reach metrics & Conversion Rate - **Creative Performance:** Measure Hook rate, CTR, CPC, and Retention for all creative assets - **Ad Set Level Analysis:** Break down performance by Audience, Placement, Gender, and Age - **Client Communication:** Share clear, actionable insights and next steps with clients and internal teams - Build and maintain weekly performance reports with meaningful optimization insights ## ???? Technical Requirements **Essential Technical Skills:** - **Meta Pixel & Conversions API:** Testing, troubleshooting, setup, and management of tracking infrastructure - **Google Analytics & Tag Manager:** GA4 integration with GTM for comprehensive tracking and attribution - **Attribution & UTM Tracking:** UTM tagging and multi-platform attribution tracking across marketing channels - **Conversion Setup:** Ensure accurate tracking for lead forms, checkout funnels, and landing pages ## ? Must-Have Qualifications - **2-4 years of hands-on Meta Ads and Google Ads experience** (lead gen/e-commerce) - Ability to **handle multiple ad accounts** with different products, services, and KPIs simultaneously - **Strong understanding** of CPL, ROAS, CTR, CPM, CAC, Hook Rate, and Hold Rate - **Proficiency** in Meta Ads Manager, Google Ads, GA4, Google Sheets, and tracking tools - Experience with **market research and competitor analysis** - Familiarity with **AI-powered research tools** for optimization - **Good understanding, fluency, and communication in both Tamil and English** - Strong communication skills and ability to **work independently**

Responsibility 1) user behavior - you analyze. 2. Experienced in D2C/E-commerce (obsessed with A/B tests). 3. Fluent in tools like Google Analytics, Hotjar, and others 4. Experience in Ecommerce and obsessed with data Work from home

Description We are seeking a Marketing Strategist with expertise in SEO and PPC to join our dynamic team. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive traffic and conversion through effective search engine optimization and paid advertising. Responsibilities Develop and implement effective SEO strategies to improve organic search visibility. Manage and optimize PPC campaigns across various platforms to increase ROI. Conduct keyword research and analysis to identify target keywords and phrases. Analyze website performance using tools like Google Analytics and SEMrush, providing actionable insights for improvement. Stay updated on the latest trends in SEO and PPC and adjust strategies accordingly. Skills and Qualifications 3-5 years of experience in digital marketing, specifically in SEO and PPC. Strong understanding of SEO principles, keyword research, on-page and off-page optimization techniques. Proficiency in PPC platforms such as Google Ads, Bing Ads, and Facebook Ads. Experience with analytics tools such as Google Analytics, SEMrush, Ahrefs, or similar. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong written and verbal communication skills. Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Responsibilities: * Manage client relationships, drive sales growth * Report on market trends, suggest strategies * Meet revenue targets, maintain customer satisfaction * Close deals with jewellery expertise

Experience in developing and implementing online marketing strategies Bachelor's degree in Marketing, Exp-3-7 yrs Role: Product Manager Role Category: Product Management Education- UG: Any Graduate

Were looking for a Google & Meta Ads expert with proven skills in driving high-ROI eCommerce campaigns and setting up accurate conversion tracking. Role & responsibilities Manage Google Ads & Meta Ads campaigns (Search, Display, Shopping, Facebook, Instagram) Set up and optimize conversion tracking (GTM, Meta Pixel) Optimize targeting, creatives, and budgets for maximum ROAS Analyze performance data and provide actionable insights Preferred candidate profile Proven experience in Google & Meta Ads management Strong conversion tracking & analytics skills eCommerce campaign experience is a must Familiarity with Google Analytics, Tag Manager, and Business Suite Bonus: Google/Meta certifications & Shopify/WooCommerce experience

We are seeking a Performance Marketing Specialist to join our team in India. The ideal candidate will have 2-5 years of experience in creating and executing digital marketing campaigns that drive measurable results. This role requires a data-driven mindset and a passion for optimizing marketing performance. Responsibilities Develop and execute performance marketing strategies across various channels including PPC, SEO, and social media. Analyze campaign performance and optimize for maximum ROI using data-driven insights. Collaborate with the creative team to design compelling ad copy and visuals that drive conversions. Monitor and report on key performance metrics and provide recommendations for improvement. Stay updated with the latest trends and best practices in performance marketing. Skills and Qualifications Bachelor's degree in Marketing, Business, or a related field. Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and analytics platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with A/B testing and conversion rate optimization techniques. Excellent communication and collaboration skills.

Role & responsibilities Develop and execute marketing strategies to promote residential apartment projects, DTCP plots, and farmland sales. Lead and supervise the marketing team, including field marketers and tele-callers. Plan and manage end-to-end marketing campaigns (offline and online) to generate quality leads. Manage digital marketing activities including social media, real estate portals and Google My Business. Organize and coordinate promotional events, exhibitions, and corporate tie-ups. Monitor lead flow and marketing performance metrics and report regularly to senior management. Identify new market trends, competitor activities, and customer preferences to refine strategies. Collaborate with the sales team to align marketing with sales goals and ensure conversion support. Preferred candidate profile Minimum 2 years of experience in real estate marketing or field sales Strong leadership, planning, and execution skills Excellent communication and interpersonal abilities Proficient in Tamil and English Hands-on experience in handling digital platforms and offline promotions Energetic, creative, and target-driven personality Salary & Benefits Monthly Salary: 25,000 - 30,000 Incentives: Attractive performance-based incentives Opportunities for growth and leadership in a fast-growing real estate company Exposure to both plotting and apartment segment marketing Kindly bring the following documents with you: * Aadhar card (Xerox) * Passport size photo * Updated resume Apply Now: kaushickannan.metrocity@gmail.com +91 95669 99027

About the company Straction Consulting helps businesses grow through effective digital marketing strategies. Our team of experienced professionals focuses on performance marketing to improve ROI and acquisition costs. Location: Sector 3, Noida I Work from Office I Full-time I 5 Days working With over 7 years of expertise, we specialize in SEO, PPC, performance marketing, eCom ads, social media marketing, and more. Key Responsibilities: Strategize and plan monthly PPC campaigns across Google, Amazon & eCom platforms. Analyze historical campaign data and optimize based on insights. Monitor and optimize campaigns daily to improve RoAS and performance. Manage ad groups, copies, keywords, bids, and budgets. Collaborate with clients and internal teams to align on KPIs like RoAS, CPC, and conversion rates. Track and report campaign performance on a regular basis. Coordinate for accurate analytics and GA4 tracking setup. Requirements: 2-4 years of hands-on experience in Google Ads and/or Amazon/eCom ads. Strong understanding of optimization techniques for scaling campaigns. Analytical mindset and ability to interpret data trends. Good communication skills (written and verbal). Graduate or higher qualification. Google Ads/Analytics/Amazon Ads certifications preferred. Proficiency in Excel, Google Sheets & PowerPoint. Interested? Send your resume to "shraddha@straction.in" with the subject "Performance Marketing" Learn More: Website - https://straction.in/ LinkedIn - https://lnkd.in/gcSUmDC5 Interested - https://lnkd.in/gYbAUfSe Join us to turn clicks into conversions and strategy into success.

Role:-Digital marketing Executive Exp:-2-5 years CTC- Up to 6.5 LPA Working days- Monday to Saturday Working hours- 10 AM to 7:00 PM Location:- Noida, Sector 63 We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Google Ads, Facebook Ads, and other paid media platforms to generate high-quality online leads. The ideal candidate must be passionate about performance marketing and skilled in creating, managing, and optimizing digital ad campaigns that drive conversions. Key Responsibilities: * Plan, create, and execute paid ad campaigns on Google Ads, Facebook/Meta Ads(including Instagram), and other digital platforms. * Optimize campaigns for maximum ROI, CPL (Cost Per Lead), and conversion rates. * Continuously monitor ad performance, generate reports, and provide actionable insights. * Conduct A/B testing and audience segmentation to improve ad effectiveness. * Research market trends and competitor strategies in digital advertising. * Manage daily ad budgets and bid strategies effectively. * Coordinate with the content and design team for creatives, landing pages, and ad copies. * Ensure lead quality by tracking lead sources and working closely with the sales team. Must-Have Skills: * Proven experience in running and optimizing Google & Facebook Ads. * Strong knowledge of online lead generation strategies. * Proficiency in tools like Google Ads Manager, Meta Ads Manager, Google Analytics, and CRM systems. * Solid understanding of landing page optimization and funnel marketing. * Data-driven mindset with attention to detail. ### **Preferred Qualifications:** * 2+ years of hands-on experience in digital ad campaign management. * Google Ads & Meta Certification is a plus. * Experience with remarketing and lead nurturing strategies. Kindly share your CV on hr@brightevesolutions.com or WhatsApp on 97559 83922 NOTE- NO CONSULTANCY CHARGES

Overview Adeba Trading is a multi-divisional distributor and wholesaler serving the hospitality industry based in Bengaluru, Karnataka. An opportunity has arisen in our organization for a Sales Executive. The primary objective of this role is to drive sales growth by identifying new opportunities, building strong client relationships, and promoting our product divisions and offerings. Key Responsibilities Implement sales strategies to expand market presence. Identify and capitalize on new business opportunities while maintaining strong relationships with existing customers. Promote our products and solutions to potential customers. Conduct client visits, understand their needs, present tailored solutions, and close deals to achieve monthly and annual sales goals. Maintain and update customer databases. Address customer challenges, enhance their experience, and ensure satisfaction. Provide market insights and feedback to the Management to refine strategies. Build and sustain relationships with key decision-makers. Monitor market trends, competitor activities, and customer feedback and provide insights to management. Coordinate with operations team to ensure seamless order fulfilment. Qualifications Bachelors degree in business, sales, marketing, or a related field. Proven track record in B2B sales, preferably in HORECA segment. Strong and in-depth understanding of the local market. Valid Indian driving license with willingness to travel extensively. Excellent communication, persuasion and negotiation skills. Proficiency in Microsoft Office and other relevant software. Fluency in English and Kannada; knowing Hindi would be advantageous. To apply, kindly send your CV to hr@adebatrading.com

Candidate will have hands-on experience with platforms like Google Ads and Bing Ads, an excellent opportunity for an individual looking to expand their expertise in digital advertising, Manage and execute PPC campaigns on Google Ads, and Bing Ads,

Role & responsibilities Own the sequencing efforts of all pages of International Countries, and Deliver the CR% (conversion rates) of the pages. Special Focus on Top 5 to 10 countries Curate and Sequence the pages at defined frequency based on Relevancy, Tags, Product Type, Occasion, Recipient and/ or Personas. Optimize pages from a pov of Product Hygiene, Image Hygiene, Price Hygiene, Earliest Delivery and other product level attributes Execute merchandise optimization, category and occasion visibility via homepage assets, microsites, navigation drawer, cross-merchandising and others Liaise Cross functionally with graphic design team, tech team for timely implementation of banners Tag and promote newly launched products to all relevant pages Maintain daily dashboards & reports for PLP (product landing page) CR% and homepage CR% Ensuring all pages of key occasions have relevant products, and sequenced as per planning Liaise with internal category teams and merchandising teams to execute as per defined calendar Preferred candidate profile Min 1-2 years of experience in Merchandising, Category-Marketing, Performance Marketing, Digital Marketing teams of direct-to-consumer (D2C) brands, Fintech companies, E-commerce is required Person should be a Graduate. Post-Graduation is preferred (NIFT or MBA). Fluent communication and interpersonal skills. Proactive, sense of ownership, flexibility and agility Good analytical skills and an eye for detail Strong MS Excel skills Speed and Quality of work both matter equally in this role, the desired candidate should possess both, as well as should have a willingness to learn Ability to interpret customer data and insights to inform merchandising decisions and improve the overall customer experience Ability to multitask and prioritize tasks effectively in a fast-paced environment Interested candidates may apply or share their profiles at pooja.bhatt@fnp.com

Responsibilities: * Manage digital marketing campaigns from planning to execution * Optimize ROI through budget management & performance analysis * Qualify leads, write copy, manage client relationships

Role:-Digital marketing Executive Exp:-2-4 years CTC- Up to 5 LPA Location:- Noida, Sector 63 We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Google Ads, Facebook Ads, and other paid media platforms to generate high-quality online leads. The ideal candidate must be passionate about performance marketing and skilled in creating, managing, and optimizing digital ad campaigns that drive conversions. Key Responsibilities: * Plan, create, and execute paid ad campaigns on Google Ads, Facebook/Meta Ads(including Instagram), and other digital platforms. * Optimize campaigns for maximum ROI, CPL (Cost Per Lead), and conversion rates. * Continuously monitor ad performance, generate reports, and provide actionable insights. * Conduct A/B testing and audience segmentation to improve ad effectiveness. * Research market trends and competitor strategies in digital advertising. * Manage daily ad budgets and bid strategies effectively. * Coordinate with the content and design team for creatives, landing pages, and ad copies. * Ensure lead quality by tracking lead sources and working closely with the sales team. Must-Have Skills: * Proven experience in running and optimizing Google & Facebook Ads. * Strong knowledge of online lead generation strategies. * Proficiency in tools like Google Ads Manager, Meta Ads Manager, Google Analytics, and CRM systems. * Solid understanding of landing page optimization and funnel marketing. * Data-driven mindset with attention to detail. ### **Preferred Qualifications:** * 2+ years of hands-on experience in digital ad campaign management. * Google Ads & Meta Certification is a plus. * Experience with remarketing and lead nurturing strategies. Kindly share your CV on hr@brightevesolutions.com or WhatsApp on 97559 83922 NOTE- NO CONSULTANCY CHARGES

Role Details - Function SME & Online | Marketing Location Noida Sector 125 Designation Sr. Exec/AM- Merchandising Role Related Skills (a) Digital Merchandising exposure (b) UI/UX designing (c) Category Management Role Objective The role requires a highly motivated self-starter who can leverage highly integrated partnerships with marketing, merchandising, and product/tech teams, and incorporate creative concepts with strong analytical insights to enhance overall site experience. Role Responsibilities To provide recommendations, strategy and execution on where and how merchandise should be placed to maximize product interest, customer experience and conversion to sale. To work closely with UX team members to ensure an intuitive navigation to optimize customer experience. To develop and implement the visual strategy for displaying products. To lead merchandising efforts of all online product. To analyze traffic patterns to understand customer behavior & shopping patterns. Develop recommendations based upon analysis. To review the styling direction of new product images to ensure that customers receive the most helpful and accurate visual depiction of our products. To collaborate with team on site presentation strategy across categories to ensure categorization, sequencing, copy, imagery and cross-selling are optimal and customer facing. Qualification & Experience Essential/ Desirable Work Experience 2+ years of experience in e-commerce merchandising Essential Knowledge/ Skills Solid understanding in e- commerce KPIs and Site Merchandising metrics to drive business results. Experience of utilizing a framework to analyze and report on e- commerce merchandising performance. Essential Education Graduate + MBA from a tier 1/1.5 Institute Essential

Qualification -MBA Job Role & Responsibilities: Plan, execute, and optimize SALES-DRIVEN paid marketing campaigns across GOOGLE, META, and other digital platforms to drive customer acquisition and revenue growth. Manage campaigns across Search, Display, Video, Shopping, and Retargeting with a focus on maximizing ROAS. Handle end-to-end campaign management, including ad copy creation, keyword strategy, and bidding optimization. Continuously monitor and optimize campaigns for key metrics like ROAS, CPC, and CPA. Perform A/B testing for ad creatives, landing pages, and audience targeting to continually improve performance. Efficiently manage large-scale budgets to maximize results while meeting target KPIs. Analyze campaign performance and prepare detailed reports with actionable insights to improve ROI. Collaborate with cross-functional teams, including content, design, and product, to align campaigns with business goals. Ensure that campaigns align with user acquisition strategies for the app, integrating app-specific goals into overall performance marketing efforts. Leverage tools like Google Tag Manager (GTM) and Google Merchant Center (GMC) for advanced campaign tracking and product feed management. Stay updated on industry trends, algorithm changes, and new ad features to drive innovation in paid media campaigns.

Job Role & Responsibilities: Plan, execute, and optimizeSALES-DRIVENpaid marketing campaigns acrossGOOGLE, META, and other digital platformsto drive customer acquisition and revenue growth. Manage campaigns across Search, Display, Video, Shopping, and Retargeting with a focus on maximizing ROAS. Handle end-to-end campaign management, including ad copy creation, keyword strategy, and bidding optimization. Continuously monitor and optimize campaigns for key metrics like ROAS, CPC, and CPA. PerformA/B testingfor ad creatives, landing pages, and audience targeting to continually improve performance. Efficiently managelarge-scale budgetsto maximize results while meeting target KPIs. Analyze campaign performance and prepare detailed reports with actionable insights to improve ROI. Collaborate with cross-functional teams, including content, design, and product, to align campaigns with business goals. Ensure that campaigns align with user acquisition strategies for the app, integratingapp-specific goalsinto overall performance marketing efforts. Leverage tools likeGoogle Tag Manager (GTM)andGoogle Merchant Center (GMC)for advanced campaign tracking and product feed management. Stay updated on industry trends, algorithm changes, and new ad features to drive innovation in paid media campaigns.

Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, retargeting ads, and display advertising campaigns Design, build and maintain our social media presence Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Collaborate with internal teams to create landing pages and optimize the user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Requirements Degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools Experience in setting up and optimizing Google Adwords campaigns Minimum Work Experience: 2-6 Years Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement.