Ppc Executive

Job Description

Job Title: PPC Executive Location: Navi Mumbai Job Type: [Full-Time/Part-Time] Experience Required: Minimum 1+ years Job Summary: We are looking for a highly skilled PPC Executive to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate will have experience in Google Ads, Meta Ads, and performance marketing, with a strong analytical mindset to improve campaign performance and maximize ROI. Key Responsibilities: Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other paid platforms. Conduct keyword research, ad copywriting, and A/B testing to improve ad performance. Monitor and analyze campaign performance, making data-driven decisions to enhance ROI. Manage campaign budgets efficiently to achieve maximum return on ad spend (ROAS). Track and report key metrics such as CTR, CPC, conversion rates, and CPA. Stay updated with the latest trends, algorithm changes, and best practices in paid advertising. Collaborate with content and design teams to develop compelling ad creatives. Implement remarketing and audience targeting strategies for improved engagement. Key Requirements: Minimum 1+ years of experience in Google Ads, Meta Ads, and performance marketing. Strong analytical skills with expertise in campaign optimization. Ability to manage budgets effectively and improve ROI. Experience with Google Analytics, Google Tag Manager, and tracking tools. Strong problem-solving skills and attention to detail. Knowledge of SEO and landing page optimization is a plus. Good communication and reporting skills.