About - Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers. Key Responsibilities: Video Creation: Shoot engaging and high-quality videos (Reels) using a mobile phone. Content Editing: Perform basic video editing using mobile apps or desktop tools. Social Media Understanding: Stay updated with the latest trends in social media, particularly Instagram to create relevant and viral content. Collaborate with Teams: Work closely with the video team and content strategists to develop creative concepts and ideas. Reporting and Documentation: Help with organizing video assets, create reports in Excel, and assist in preparing presentations using PowerPoint. Skills & Qualifications: Video Shooting: Must be comfortable using a smartphone to shoot videos and create content. Video Editing: Basic knowledge of video editing tools (e.g., CapCut, InShot, Premiere Pro, etc.) for simple edits like trimming, adding effects, and text overlays. Excel Skills: Basic proficiency in Microsoft Excel (data entry, creating simple reports, and basic formulas). PowerPoint Skills: Ability to create and format presentations with clear and compelling visual elements. Creativity: A keen eye for detail and creativity to produce content that stands out on social media platforms. Communication Skills: Good verbal and written communication skills to collaborate with various teams and report progress. Internship Duration - 3 Months.

Job Summary We are seeking a detail-oriented and data-driven Google Analytics Intern to manage and optimize our web and digital analytics setup. You will be responsible for tracking, analyzing, and reporting on website and campaign performance using Google Analytics and related tools, helping to drive business decisions through actionable insights. Key Responsibilities Implement, manage, and optimize Google Analytics (GA4) and Google Tag Manager configurations across websites and digital platforms. Develop and maintain dashboards, reports, and KPIs using GA4, Google Data Studio (Looker Studio), and other analytics tools. Monitor and analyze website traffic, user behavior, and conversion paths. Provide actionable insights and recommendations based on data analysis to improve user experience and campaign performance. Collaborate with marketing, design, development, and content teams to align tracking with business goals. Ensure data accuracy through regular audits and tag implementation QA (e.g., via Google Tag Manager). Stay up-to-date with digital analytics trends, privacy regulations (e.g., GDPR, CCPA), and best practices. Requirements Bachelor's degree in Marketing, Data Analytics, Engineering, or a related field. 0-1 year of hands-on experience with Google Analytics (preferably GA4). Basic knowledge of Google Tag Manager, Looker Studio (Google Data Studio), and Excel/Sheets. Experience with digital marketing platforms (e.g., Google Ads, Meta Ads, SEO tools) is a plus. Familiarity with CRO tools (e.g., Hotjar, Optimizely, VWO) is an advantage. Strong analytical skills and attention to detail. Excellent communication and reporting skills. Preferred Qualifications Google Analytics certification (GA4) Basic knowledge of HTML/JavaScript for debugging tracking issues Why Join Us Opportunity to work in a fast-paced, data-driven environment Collaborate with a talented and innovative team Flexible work environment and opportunities for professional growth Skills: google data studio,cro tools,studio,google analytics,google tag manager,ga4,excel,digital marketing Show more Show less

Job Summary We are seeking a detail-oriented and data-driven Google Analytics Intern to manage and optimize our web and digital analytics setup. You will be responsible for tracking, analyzing, and reporting on website and campaign performance using Google Analytics and related tools, helping to drive business decisions through actionable insights. Key Responsibilities Implement, manage, and optimize Google Analytics (GA4) and Google Tag Manager configurations across websites and digital platforms. Develop and maintain dashboards, reports, and KPIs using GA4, Google Data Studio (Looker Studio), and other analytics tools. Monitor and analyze website traffic, user behavior, and conversion paths. Provide actionable insights and recommendations based on data analysis to improve user experience and campaign performance. Collaborate with marketing, design, development, and content teams to align tracking with business goals. Ensure data accuracy through regular audits and tag implementation QA (e.g., via Google Tag Manager). Stay up-to-date with digital analytics trends, privacy regulations (e.g., GDPR, CCPA), and best practices. Requirements Bachelor's degree in Marketing, Data Analytics, Engineering, or a related field. 0-1 year of hands-on experience with Google Analytics (preferably GA4). Basic knowledge of Google Tag Manager, Looker Studio (Google Data Studio), and Excel/Sheets. Experience with digital marketing platforms (e.g., Google Ads, Meta Ads, SEO tools) is a plus. Familiarity with CRO tools (e.g., Hotjar, Optimizely, VWO) is an advantage. Strong analytical skills and attention to detail. Excellent communication and reporting skills. Preferred Qualifications Google Analytics certification (GA4) Basic knowledge of HTML/JavaScript for debugging tracking issues Why Join Us Opportunity to work in a fast-paced, data-driven environment Collaborate with a talented and innovative team Flexible work environment and opportunities for professional growth Skills: google data studio,cro tools,studio,google analytics,google tag manager,ga4,excel,digital marketing Show more Show less

We are seeking a results-driven and detail-oriented professional with 2–3 years of hands-on experience using CleverTap . In this role, you will be responsible for managing user segmentation, campaign creation, lifecycle journeys, and data analysis to improve customer engagement, retention, and overall conversion rates. You’ll work cross-functionally with product, marketing, and tech teams to execute personalized user journeys and data-driven campaigns. Key Responsibilities Manage CleverTap platform including event tracking, user segmentation, journey building, and campaign execution (Push, Email, SMS, WhatsApp, In-App, etc.). Create and optimize automated user lifecycle journeys (onboarding, retention, reactivation, churn prevention). Analyze user behavior data using CleverTap analytics dashboards to generate insights and performance reports. Set up A/B tests and experiments to improve engagement and conversion metrics. Collaborate with product and tech teams to define tracking events and ensure accurate data collection. Build dynamic user segments based on behavioral and demographic data. Support marketing and growth teams with targeted messaging and personalized user experiences. Monitor campaign performance and continuously refine strategies to improve key KPIs like DAU, MAU, LTV, retention, and churn rate. Requirements 2–3 years of proven experience working with CleverTap in a marketing, product, or CRM analytics role. Strong understanding of user behavior metrics, funnel analysis, and retention strategies. Experience in campaign management across channels: push notifications, email, SMS, WhatsApp, and in-app messaging. Familiarity with event tracking setup, user properties, and cohort analysis. Good analytical skills with a basic understanding of data visualization tools (e.g., Excel, Looker Studio, Tableau). Excellent communication and coordination skills. Bachelor's degree in Marketing, Business, Computer Science, or a related field. Skills: a/b testing,user segmentation,cohort analysis,campaign creation,data analysis,in-app messaging,push notifications,moengage,event tracking,webengage,clevertap,email marketing,data visualization,sms marketing Show more Show less

We are seeking a results-driven and detail-oriented professional with 2–3 years of hands-on experience using CleverTap . In this role, you will be responsible for managing user segmentation, campaign creation, lifecycle journeys, and data analysis to improve customer engagement, retention, and overall conversion rates. You’ll work cross-functionally with product, marketing, and tech teams to execute personalized user journeys and data-driven campaigns. Key Responsibilities Manage CleverTap platform including event tracking, user segmentation, journey building, and campaign execution (Push, Email, SMS, WhatsApp, In-App, etc.). Create and optimize automated user lifecycle journeys (onboarding, retention, reactivation, churn prevention). Analyze user behavior data using CleverTap analytics dashboards to generate insights and performance reports. Set up A/B tests and experiments to improve engagement and conversion metrics. Collaborate with product and tech teams to define tracking events and ensure accurate data collection. Build dynamic user segments based on behavioral and demographic data. Support marketing and growth teams with targeted messaging and personalized user experiences. Monitor campaign performance and continuously refine strategies to improve key KPIs like DAU, MAU, LTV, retention, and churn rate. Requirements 2–3 years of proven experience working with CleverTap in a marketing, product, or CRM analytics role. Strong understanding of user behavior metrics, funnel analysis, and retention strategies. Experience in campaign management across channels: push notifications, email, SMS, WhatsApp, and in-app messaging. Familiarity with event tracking setup, user properties, and cohort analysis. Good analytical skills with a basic understanding of data visualization tools (e.g., Excel, Looker Studio, Tableau). Excellent communication and coordination skills. Bachelor's degree in Marketing, Business, Computer Science, or a related field. Skills: a/b testing,user segmentation,cohort analysis,campaign creation,data analysis,in-app messaging,push notifications,moengage,event tracking,webengage,clevertap,email marketing,data visualization,sms marketing Show more Show less

We are seeking a results-driven and detail-oriented professional with 2–3 years of hands-on experience using CleverTap . In this role, you will be responsible for managing user segmentation, campaign creation, lifecycle journeys, and data analysis to improve customer engagement, retention, and overall conversion rates. You’ll work cross-functionally with product, marketing, and tech teams to execute personalized user journeys and data-driven campaigns. Key Responsibilities Manage CleverTap platform including event tracking, user segmentation, journey building, and campaign execution (Push, Email, SMS, WhatsApp, In-App, etc.). Create and optimize automated user lifecycle journeys (onboarding, retention, reactivation, churn prevention). Analyze user behavior data using CleverTap analytics dashboards to generate insights and performance reports. Set up A/B tests and experiments to improve engagement and conversion metrics. Collaborate with product and tech teams to define tracking events and ensure accurate data collection. Build dynamic user segments based on behavioral and demographic data. Support marketing and growth teams with targeted messaging and personalized user experiences. Monitor campaign performance and continuously refine strategies to improve key KPIs like DAU, MAU, LTV, retention, and churn rate. Requirements 2–3 years of proven experience working with CleverTap in a marketing, product, or CRM analytics role. Strong understanding of user behavior metrics, funnel analysis, and retention strategies. Experience in campaign management across channels: push notifications, email, SMS, WhatsApp, and in-app messaging. Familiarity with event tracking setup, user properties, and cohort analysis. Good analytical skills with a basic understanding of data visualization tools (e.g., Excel, Looker Studio, Tableau). Excellent communication and coordination skills. Bachelor's degree in Marketing, Business, Computer Science, or a related field. Skills: a/b testing,user segmentation,cohort analysis,campaign creation,data analysis,in-app messaging,push notifications,moengage,event tracking,webengage,clevertap,email marketing,data visualization,sms marketing Show more Show less

About The Internship We are looking for a Marketing Automation Intern to assist in setting up and managing marketing campaigns using tools like CleverTap, MoEngage, Netcore, etc. This is a great opportunity to gain hands-on experience in digital marketing and automation. Responsibility Assist in setting up campaigns and workflows. Work on email, SMS, push notifications, and other channels. Support user segmentation, journey mapping, and automation strategies. Analyze campaign performance and create reports. Collaborate with teams to optimize marketing efforts. Who Can Apply Freshers welcome with a strong willingness to learn. Basic understanding of digital marketing concepts. Familiarity with MS Excel, PPT is a plus. Strong analytical & communication skills. Stipend: 8000/- per month. Duration: 3 months. Perks: Certificate, Letter of Recommendation Skills: marketing automation,communication,automation,sms marketing,push notifications,analytical skills,powerpoint,moengage,email marketing,ms excel,communication skills,netcore,journey mapping,digital marketing,clevertap,user segmentation Show more Show less

We are looking for dynamic and self driven candidate to join our team. The basic role of the Senior Manager - Paid Media is to help achieve the business goals of our clients. They will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, LinkedIn & Bing). This position will play a key role in developing and planning media strategies, executing against the plan, and delivering campaign performance results. To create a cohesive marketing campaign, they will collaborate with the Sales and Content teams. Key Roles and Responsibilities: Work on projects on Paid Media SEM, Display, Social media on different clients. Apply line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business. Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance. Setting performance goals and objectives with mentor supervisor Budgets are spent within daily / monthly limits as assigned Assistance to domain seniors in studying forecasting market needs, planning executing product launches and campaigns. Learning taking up the preparation of the Monthly, Quarterly yearly digital performance with various Media Brand team Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing. Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines. Study competition and recommend /implement changes to gain edge above competition Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, UAC & Shopping Campaigns. Provide oversight and work closely with the other team members to meet client goals

Key Roles And Responsibilities Leadership - Oversee all the activities of the designated teammates and will be directly supervise those team members. This will include aligning goals, as well as providing mentorship to team members. Strategy – Aid the strategic direction for all the SEO initiatives including content, keywords, onpage and offpage initiatives, customer business reviews, etc. Research and Analysis - Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO campaigns. Develop, research and analyze competitor link building strategy. Technical SEO – Solid understanding of schemas, site architecture, international SEO and more. Experience in dealing with programming & CMS, content team to deploy strategies to enhance website architecture, content, linking strategies and other factors to improve SEO positions for target keywords Proven SEO, SEM(basics) and Analytics experience. Extensive knowledge of the search engine industry, best practices, search engine algorithms. Solid understanding of local SEO, Technical SEO and Content Marketing. Ability to connect dots and create / implement Omnichannel Strategies keeping customer problems in mind including SEO and Content Marketing. Proven track record building and leading a high performing team and working on Pitches. Strong communication skills with excellent analytical and problem-solving skill. Skills: sem,communication,link building strategy,technical seo,keywords,leadership,problem-solving,data analysis,research,site architecture,local seo,content marketing,analytics,seo Show more Show less

Job Description Manage organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions. Stay up-to-date with the latest trends and changes with SEO and major search engines. Establish key benchmarks which indicate performance goals to meet customer business objectives. Overseeing the execution of the holistic SEO strategy Understand bigger picture marketing strategy and online marketing strategy and be able to align strategy with key SEO activities and goals. Skills 6+ years exp in SEO. Must be well-versed with Google Algorithm updates. Strong communication skills and ability to clearly and effectively articulate thoughts and points. Solid expertise in Google Analytics or similar web analytics platform. Advanced computer skills and proficient in Microsoft Office (in particular Excel) or Google Docs/Sheets. Solid grasp of HTML/CSS, and a working understanding of JavaScript and how it affects SEO. Proficient with tools like Ahrefs, Similarweb,& SEMrush and any other SEO specific tools. Passion for SEO and link building, ability to think creatively to create viral content that could acquire natural backlinks. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Skills: semrush,content creation,javascript,microsoft office (excel),on page,html,google analytics,similarweb,seo,team leading,off page,google docs/sheets,css,link building,google algorithm updates,tecnical seo,ahrefs Show more Show less

Job Description We are looking for a highly analytical and proactive Assistant Manager – Google Analytics to lead and manage our digital analytics efforts. You will oversee the setup, maintenance, and optimization of our analytics infrastructure (primarily GA4), working closely with different teams to deliver actionable insights that inform business strategy and drive growth. Key Responsibilities Lead the implementation and configuration of Google Analytics 4 (GA4) across websites, apps, and digital platforms. Manage and maintain Google Tag Manager (GTM) containers, ensuring accurate data collection and event tracking. Build and optimize custom reports, dashboards, and visualizations using Looker Studio (Google Data Studio). Translate business objectives into analytics measurement strategies, including KPIs, funnels, attribution models, and goal tracking. Identify data trends and user behavior insights to inform marketing strategy, UX improvements, and product development. Perform regular data audits and QA to ensure tagging accuracy and data integrity. Collaborate with digital marketing, product, content, and development teams to integrate analytics requirements into campaigns and product launches. Guide and mentor junior analysts or executives, and contribute to upskilling the broader marketing team on analytics tools. Prepare and present performance reports and actionable recommendations to senior stakeholders. Requirements Bachelor's degree in engineering, Data Science, Business Analytics, or a related field. 3–5 years of experience in digital analytics with hands-on expertise in Google Analytics (GA4) and Google Tag Manager. Proven track record of turning complex data into strategic insights. Proficient in Looker Studio (Google Data Studio), Excel/Sheets, and data visualization tools. Strong understanding of marketing channels (SEO, PPC, Social Media) and how they integrate with analytics. Experience with A/B testing tools (e.g., Optimizely, VWO, Google Optimize) is a plus. Familiarity with tools like BigQuery, SQL, or Python is an added advantage. Excellent communication and stakeholder management skills. Preferred Qualifications Google Analytics (GA4) certification Experience in data layer implementation and working with developers on advanced tracking Understanding of cross-domain tracking and ecommerce measurement Skills: data analytics,google analytics 4 (ga4),sql,a/b testing,looker studio (google data studio),google tag manager (gtm),excel,python,google analytics 4,bigquery,google tag manager,data visualization Show more Show less

Company Description:- Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more. Job Description Manage organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions. Stay up-to-date with the latest trends and changes with SEO and major search engines. Establish key benchmarks which indicate performance goals to meet customer business objectives. Overseeing the execution of the holistic SEO strategy Understand bigger picture marketing strategy and online marketing strategy and be able to align strategy with key SEO activities and goals. Skills 6+ years exp in SEO Must be well-versed with Google Algorithm updates Strong communication skills and ability to clearly and effectively articulate thoughts and points Solid expertise in Google Analytics or similar web analytics platform Advanced computer skills and proficient in Microsoft Office (in particular Excel) or Google Docs/Sheets Solid grasp of HTML/CSS, and a working understanding of JavaScript and how it affects SEO Proficient with tools like Ahrefs, Similarweb,& SEMrush and any other SEO specific tools Passion for SEO and link building, ability to think creatively to create viral content that could acquire natural backlinks Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere Skills: link building,semrush,digital,html,google,google algorithm updates,microsoft office,google analytics,css,similarweb,content creation,seo,javascript,ahrefs Show more Show less

Company Description Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more. Know more: Ethinos Job Profile Understanding campaign briefs and defining the target audience for the campaign. Understanding use of floodlights and creating floodlights from scratch. Identify tracking is in place End-to-end setup of Display, video and install campaigns in DV360 – floodlight, creative and campaign Hands on experience working on Campaign Manager 360 (CM360), commonly known as DCM Daily reporting which includes identifying and flagging issue/outliers in trends Up to date with Basic metric in Google Analytics to correlate performance in DV360 Daily Campaign management including budget, bids, reports, etc. Test different bidding methods/strategies and identifying which works best Analyze campaign performance to identify trends and insights Optimize DV campaigns w.r.t creatives, placements, and audiences Internal coordination with different teams for daily tasks, reports, and performance Create media plans based on the brief Interact/coordinate directly with clients, vendors, and partners Help with programmatic strategy for existing clients Skills: campaign manager 360 (cm360),dv360,programmatic media buying,programmatic advertising,data analysis,google analytics,media planning,digital Show more Show less

Company Description Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more. Know more: Ethinos Graphic Designer Responsibilities: Planning concepts by studying relevant information and materials. Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval. Preparing finished art by operating necessary equipment and software. Contributing to team efforts by accomplishing tasks as needed. Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop, illustrator. Reviewing final layouts and suggesting improvements when necessary. Graphic Designer Requirements: Experience as a graphic designer or in related field. Demonstrable graphic design skills with a strong portfolio. Proficiency with required desktop publishing tools, including Photoshop, Illustrator, XD, Premier, After Effects A strong eye for visual composition. Effective time management skills and the ability to meet deadlines. Able to give and receive constructive criticism. Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design. Experience with computer-aided design.

Company Description Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more. Know more: Ethinos Job Profile: Understanding campaign briefs and defining the target audience for the campaign. Understanding use of floodlights and creating floodlights from scratch. Identify tracking is in place End-to-end setup of Display, video and install campaigns in DV360 - floodlight, creative and campaign Hands on experience working on Campaign Manager 360 (CM360), commonly known as DCM Daily reporting which includes identifying and flagging issue/outliers in trends Up to date with Basic metric in Google Analytics to correlate performance in DV360 Daily Campaign management including budget, bids, reports, etc. Test different bidding methods/strategies and identifying which works best Analyze campaign performance to identify trends and insights Optimize DV campaigns w.r.t creatives, placements, and audiences Internal coordination with different teams for daily tasks, reports, and performance Create media plans based on the brief Interact/coordinate directly with clients, vendors, and partners Help with programmatic strategy for existing clients

Job Description We are seeking a highly motivated and detail-oriented SEO Intern to join our team. This internship offers a hands-on opportunity to learn and apply search engine optimization strategies in a real-world setting. As an SEO Intern, you will work closely with our experienced SEO team and gain valuable insights into the world of digital marketing. Key Responsibilities Keyword Research: Conduct keyword research to identify valuable search terms and trends. On-Page SEO: Optimize website content, including meta tags, headings, and images, for improved search engine visibility. Content Creation: Assist in the creation of SEO-friendly content, including blog posts, articles, and product descriptions. Link Building: Support link-building efforts through outreach and collaboration with other websites. Competitor Analysis: Analyze and monitor competitor websites to identify SEO opportunities and threats. SEO Audits: Participate in website audits to identify technical SEO issues and propose solutions. Analytics: Use tools like Google Analytics to track and report on website performance and SEO KPIs. Reporting: Prepare regular reports on SEO performance, highlighting key metrics and insights. Qualifications Recently completed a degree in Marketing, Digital Marketing, or a related field. Strong interest in digital marketing and search engine optimization. Basic knowledge of SEO principles and best practices is a plus. Familiarity with SEO tools like Google Analytics, Google Search Console, and keyword research tools is a bonus. Excellent written and verbal communication skills. Analytical mindset and the ability to think critically. Self-motivated, organized, and eager to learn. Duration - 6 months Industry Advertising Services Employment Type Internship Skills: digital marketing,keyword research,competitor analysis,seo audits,content creation,link building,google analytics,seo,seo reporting,on-page seo

Key Roles And Responsibilities Leadership - Oversee all the activities of the designated teammates and will be directly supervise those team members. This will include aligning goals, as well as providing mentorship to team members. Strategy – Aid the strategic direction for all the SEO initiatives including content, keywords, onpage and offpage initiatives, customer business reviews, etc. Research and Analysis - Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO campaigns. Develop, research and analyze competitor link building strategy. Technical SEO – Solid understanding of schemas, site architecture, international SEO and more. Experience in dealing with programming & CMS, content team to deploy strategies to enhance website architecture, content, linking strategies and other factors to improve SEO positions for target keywords Proven SEO, SEM(basics) and Analytics experience. Extensive knowledge of the search engine industry, best practices, search engine algorithms. Solid understanding of local SEO, Technical SEO and Content Marketing. Ability to connect dots and create / implement Omnichannel Strategies keeping customer problems in mind including SEO and Content Marketing. Proven track record building and leading a high performing team and working on Pitches. Strong communication skills with excellent analytical and problem-solving skill. Skills: analytics,local seo,strategic planning,content marketing,technical seo,research,data analysis,seo,leadership,sem,keywords

About Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers. Purpose The Director - Paid Media role is designed to spearhead and oversee robust paid media strategies aimed at driving business growth, elevating brand visibility, and achieving exceptional performance metrics within a designated region. This position is pivotal in aligning media plans with client objectives, fostering innovation, and ensuring optimal budget utilization for maximum impact. Key Accountabilities - Team Leadership & Development Define goals, KPIs, and performance expectations for senior leaders and their teams. Collaborate with HR to attract, recruit, train, and retain top talent for the performance marketing function. Lead, mentor, and inspire the performance marketing team, fostering skill development and a culture of continuous improvement. Client Relationship Management Develop and oversee client-specific strategies to achieve business objectives, focusing on lead generation, conversion rate optimization (CRO), and ROI. Drive upselling and cross-selling initiatives to enhance client value and revenue. Address client escalations, ensuring exceptional service delivery and satisfaction. Act as the primary point of contact for key regional clients, nurturing strong relationships and ensuring consistent performance outcomes. Revenue And Profitability Growth Own the P&L for the region, driving profitability and achieving or exceeding financial targets. Drive revenue growth through client acquisition, retention, and strategic account expansion. Campaign Performance Management Oversee the planning, execution, and optimization of performance marketing campaigns across digital channels (search, social, display, etc.). Conduct high-level audits to ensure campaigns are achieving KPIs and adhering to industry best practices. Collaborate closely with media buying teams to refine budget allocation and bidding strategies. Data-Driven Decision Making Champion a data-first approach, leveraging advanced analytics and reporting tools for informed decision-making. Regularly monitor and analyze key campaign metrics (CPL, CPA, ROAS, CTR, etc.) to identify and act on opportunities for improvement. Partner & Platform Relationships Manage and nurture relationships with media partners such as Google, Facebook, and others, securing platform support. Ensure access to beta features, exclusive media-buying opportunities, and other advantages offered by external partners Technical Skills Expertise in major digital advertising platforms (Google Ads, Meta, Bing, Microsoft, LinkedIn, Facebook, programmatic advertising) Strong data analysis and reporting skills (e.g., Google Analytics, Excel, data visualization tools) Proficiency in campaign management and bid optimization strategies o Knowledge of B2B strategies like ABM and BANT lead generation o Familiarity with SEO principles for cross-channel campaign alignment. Experience - 9+ years Skills: google,paid media strategy,campaigns,revenue growth,b2b strategies,client relationship management,campaign performance management,data analysis,digital advertising platforms,performance marketing,team leadership,seo principles

About: Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers. Purpose: The Director - Paid Media role is designed to spearhead and oversee robust paid media strategies aimed at driving business growth, elevating brand visibility, and achieving exceptional performance metrics within a designated region. This position is pivotal in aligning media plans with client objectives, fostering innovation, and ensuring optimal budget utilization for maximum impact. Key Accountabilities - Team Leadership & Development Define goals, KPIs, and performance expectations for senior leaders and their teams. Collaborate with HR to attract, recruit, train, and retain top talent for the performance marketing function. Lead, mentor, and inspire the performance marketing team, fostering skill development and a culture of continuous improvement. Client Relationship Management: Develop and oversee client-specific strategies to achieve business objectives, focusing on lead generation, conversion rate optimization (CRO), and ROI. Drive upselling and cross-selling initiatives to enhance client value and revenue. Address client escalations, ensuring exceptional service delivery and satisfaction. Act as the primary point of contact for key regional clients, nurturing strong relationships and ensuring consistent performance outcomes. Revenue and Profitability Growth: Own the P&L for the region, driving profitability and achieving or exceeding financial targets. Drive revenue growth through client acquisition, retention, and strategic account expansion. Campaign Performance Management: Oversee the planning, execution, and optimization of performance marketing campaigns across digital channels (search, social, display, etc.). Conduct high-level audits to ensure campaigns are achieving KPIs and adhering to industry best practices. Collaborate closely with media buying teams to refine budget allocation and bidding strategies. Data-Driven Decision Making: Champion a data-first approach, leveraging advanced analytics and reporting tools for informed decision-making. Regularly monitor and analyze key campaign metrics (CPL, CPA, ROAS, CTR, etc.) to identify and act on opportunities for improvement. Partner & Platform Relationships Manage and nurture relationships with media partners such as Google, Facebook, and others, securing platform support. Ensure access to beta features, exclusive media-buying opportunities, and other advantages offered by external partners Technical Skills: o Expertise in major digital advertising platforms (Google Ads, Meta, Bing, Microsoft, LinkedIn, Facebook, programmatic advertising) o Strong data analysis and reporting skills (e.g., Google Analytics, Excel, data visualization tools) o Proficiency in campaign management and bid optimization strategies o Knowledge of B2B strategies like ABM and BANT lead generation o Familiarity with SEO principles for cross-channel campaign alignment. Experience - 9+ years

About - Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers. Website: www.ethinos.com Time - 4 PM to 1 AM Drop Facility will be available. Key Responsibility: Campaign Strategy and Planning: Develop and implement paid media strategies that align with client objectives and maximize ROAS and ROI. Campaign Execution and Optimization: Manage end-to-end campaign execution, including setup, monitoring, and performance optimization. Lead Generation: Run effective lead generation campaigns on Google and Facebook to drive client acquisition goals. New Channel Identification: Identify and explore new paid channels to expand campaign reach and effectiveness. Campaign Management and Reporting: Execute hands-on campaign structuring, setup, and provide final reporting/analysis for clients. Client Collaboration: Mediate with clients on a regular basis to understand their requirements and align strategies accordingly. App Campaigns: Manage and optimize app campaigns when applicable, adding value to the clients media strategy. Performance Analysis: Analyze campaign data to provide insights and make data-driven adjustments to improve performance. Team Mentorship: Support and mentor junior paid media specialists, fostering a collaborative and results-driven environment. Cross-functional Collaboration: Partner with SEO, content, analytics, tech and creative teams to ensure cohesive campaign strategies and messaging. Training and Development: Conduct training sessions to upskill team members on paid media platforms, strategies, and new trends. Experience: Minimum 6 to 10 years of experience in paid media management, with a focus on performance campaigns. At least 5+ years of experience managing Google and Meta campaigns. App Campaign Management is added advantage Shopify, GMC expertise is plus.