About:
Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers.
Purpose:
The Director - Paid Media role is designed to spearhead and oversee robust paid media strategies aimed at driving business growth, elevating brand visibility, and achieving exceptional performance metrics within a designated region. This position is pivotal in aligning media plans with client objectives, fostering innovation, and ensuring optimal budget utilization for maximum impact.
Key Accountabilities -
Team Leadership & Development
Define goals, KPIs, and performance expectations for senior leaders and their teams.
Collaborate with HR to attract, recruit, train, and retain top talent for the performance marketing function.
Lead, mentor, and inspire the performance marketing team, fostering skill development and a culture of continuous improvement.
Client Relationship Management:
Develop and oversee client-specific strategies to achieve business objectives, focusing on lead generation, conversion rate optimization (CRO), and ROI.
Drive upselling and cross-selling initiatives to enhance client value and revenue.
Address client escalations, ensuring exceptional service delivery and satisfaction.
Act as the primary point of contact for key regional clients, nurturing strong relationships and ensuring consistent performance outcomes.
Revenue and Profitability Growth:
Own the P&L for the region, driving profitability and achieving or exceeding financial targets.
Drive revenue growth through client acquisition, retention, and strategic account expansion.
Campaign Performance Management:
Oversee the planning, execution, and optimization of performance marketing campaigns across digital channels (search, social, display, etc.).
Conduct high-level audits to ensure campaigns are achieving KPIs and adhering to industry best practices.
Collaborate closely with media buying teams to refine budget allocation and bidding strategies. Data-Driven
Decision Making:
Champion a data-first approach, leveraging advanced analytics and reporting tools for informed decision-making.
Regularly monitor and analyze key campaign metrics (CPL, CPA, ROAS, CTR, etc.) to identify and act on opportunities for improvement. Partner & Platform Relationships
Manage and nurture relationships with media partners such as Google, Facebook, and others, securing platform support.
Ensure access to beta features, exclusive media-buying opportunities, and other advantages offered by external partners
Technical Skills:
o Expertise in major digital advertising platforms (Google Ads, Meta, Bing, Microsoft, LinkedIn, Facebook, programmatic advertising)
o Strong data analysis and reporting skills (e.g., Google Analytics, Excel, data visualization tools)
o Proficiency in campaign management and bid optimization strategies o Knowledge of B2B strategies like ABM and BANT lead generation o Familiarity with SEO principles for cross-channel campaign alignment.
Experience -
9+ years
