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Data Analyst - Digital Marketing

confidential

3.0 - 7.0 years

Chennai, All india

On-site

As an experienced professional in campaign analytics, digital marketing, or related roles with a strong focus on analytics, your role will involve the following key responsibilities: - Analyze Marketing Campaign Performance: - Track and assess key performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates to evaluate the effectiveness of campaigns. - Leverage analytics tools to provide actionable insights for optimizing campaigns, improving targeting, and ensuring budget efficiency. - Develop Data-Driven Insights: - Maintain and enhance reporting frameworks using advanced analytics to monitor campaign performance, audience engagement, and implemen...

Posted 1 week ago

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Digital Marketing Lead - Demand Generation

Uplers

5.0 - 9.0 years

Agra, Uttar pradesh, India

Remote

Experience : 5.00 + years Salary : INR 1000000-1200000 / year (based on experience) Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote Placement Type : Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity Must have skills required: Brand Management, Demand Generation, SEO, SEM Uplers is Looking for: Key Responsibilities: Demand Generation & Revenue Growth Plan, execute, and optimize integrated digital marketing campaigns across: website, SEO, SEM, email, social media, marketing automation, and display channels. Drive consistent SQL generation for assigned service verticals and collaborate closely with sales to improve lead...

Posted 4 weeks ago

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Exploring CRO Jobs in India

Conversion Rate Optimization (CRO) is an increasingly important field in the digital marketing landscape in India. As companies strive to improve their online presence and drive more conversions, the demand for CRO professionals is on the rise. Job seekers looking to explore opportunities in CRO can find a range of positions across various industries in India.

Top Hiring Locations in India

Bangalore
Mumbai
Delhi
Hyderabad
Pune

These cities are known for their vibrant job markets and have a high demand for CRO professionals across industries.

Average Salary Range

The salary range for CRO professionals in India varies based on experience and location. Entry-level CRO specialists can expect to earn between INR 3-5 lakhs per annum, while experienced professionals with advanced skills can earn upwards of INR 10 lakhs per annum.

Career Path

In the field of CRO, a typical career path may include roles such as CRO Analyst, CRO Specialist, CRO Manager, and CRO Director. As professionals gain experience and expertise in CRO strategies and tools, they can progress to higher-level roles with more responsibilities.

Related Skills

In addition to expertise in CRO techniques and tools, professionals in this field may benefit from having skills in web analytics, A/B testing, user experience (UX) design, digital marketing, and data analysis.

Interview Questions

What is conversion rate optimization and why is it important? (basic)
How do you identify conversion optimization opportunities on a website? (medium)
Can you walk us through your process for conducting A/B tests? (medium)
How do you measure the success of a CRO campaign? (medium)
Have you used any CRO tools or software in your previous roles? If so, which ones? (basic)
Describe a successful CRO project you worked on and the results you achieved. (medium)
How do you prioritize CRO tasks in a marketing campaign? (medium)
What are some common CRO mistakes to avoid? (medium)
Explain the difference between qualitative and quantitative data in CRO. (basic)
How do you stay updated on the latest trends in CRO? (basic)
Can you provide examples of successful CRO strategies you have implemented? (medium)
How do you handle resistance to change when implementing CRO recommendations? (medium)
What role does user experience play in conversion rate optimization? (basic)
How would you approach optimizing a landing page for higher conversions? (medium)
What metrics do you track to measure the effectiveness of a CRO campaign? (medium)
How do you conduct user research for CRO purposes? (medium)
How do you ensure that CRO efforts align with overall business goals? (medium)
What tools do you use for tracking and analyzing website performance? (basic)
Describe a time when a CRO strategy did not yield the expected results. How did you handle it? (medium)
How do you collaborate with other teams, such as marketing and design, for successful CRO campaigns? (medium)
What are some key elements to consider when designing a CRO test? (medium)
How do you approach optimizing conversion rates for different devices and platforms? (medium)
Can you explain the concept of multivariate testing in CRO? (advanced)
How do you analyze and interpret CRO data to draw actionable insights? (medium)
What are some ethical considerations to keep in mind when conducting CRO experiments? (medium)

Closing Remark

As you explore opportunities in the CRO job market in India, remember to showcase your skills, experience, and enthusiasm for driving conversions and improving user experiences. With the right preparation and confidence, you can land a rewarding career in CRO and contribute to the success of digital marketing efforts in the country. Good luck!

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