Programmatic - Sr. Analyst

Company Description Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group, flydubai, Thomas Cook, Capgemini, Aon and many more. Know more: Ethinos Job Profile Understanding campaign briefs and defining the target audience for the campaign. Understanding use of floodlights and creating floodlights from scratch. Identify tracking is in place End-to-end setup of Display, video and install campaigns in DV360 – floodlight, creative and campaign Hands on experience working on Campaign Manager 360 (CM360), commonly known as DCM Daily reporting which includes identifying and flagging issue/outliers in trends Up to date with Basic metric in Google Analytics to correlate performance in DV360 Daily Campaign management including budget, bids, reports, etc. Test different bidding methods/strategies and identifying which works best Analyze campaign performance to identify trends and insights Optimize DV campaigns w.r.t creatives, placements, and audiences Internal coordination with different teams for daily tasks, reports, and performance Create media plans based on the brief Interact/coordinate directly with clients, vendors, and partners Help with programmatic strategy for existing clients Skills: campaign manager 360 (cm360),dv360,programmatic media buying,programmatic advertising,data analysis,google analytics,media planning,digital Show more Show less