Social Media Specialist

Company Description

kuubiik is a global consulting company headquartered in Singapore, operating in over 150 countries. We specialize in providing outsourcing and project-based solutions for various business functions. Our team comprises professionals from across the globe, including Asia, Europe, and the Americas. Renowned brands like Google, TikTok, AEM, HP, TELUS, MyRepublic, and SGS trust our services. We offer customized outsourcing models, including hourly and full/part-time options.

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Job Overview

One of our clients is seeking aSocial Media Executiveto join their team, a dynamic digital marketing brand that specializes in PPC, Paid Media, and AI-driven marketing strategies. This role is ideal for someone who understands social media virality, enjoys creating engaging content, and thrives in a data-driven, fast-paced environment.

The Social Media Executive will leverageAI toolsandsocial listening platformsto identify trending content and craft impactful posts that drive engagement and revenue growth across multiple channels.

Key Responsibilities

AI-Driven Content Creation

• Use AI to identify trending viral posts on LinkedIn within these categories (in order of priority):

1) PPC, Paid Ads, Paid Media, Google Ads

2) Automation & AI

3) Other digital channels such as SEO, CRO, and Paid Social

• Recreate improved versions of viral content, optimizing post type (video, carousel, image), format, hook, visuals, and other key engagement elements.
• Publish at least1 post dailyduring peak engagement hours for the target audience.
• Use the add, comment, like, share approach to enhance reach and community engagement.
• Respond promptly to comments and inquiries (while automation tools support the process).

LinkedIn Growth & Networking

• Maximize connection invites on LinkedIn for both personal and company profiles.
• Send personalized welcome messages offering value to new connections.

Community Engagement

• Actively comment and engage with posts from target audiences, peers, and potential collaborators.

Trendspotting & Rapid Posting

• Utilize AI, Google Search Trends, and industry news sources to identify viral or emerging topics within the industry.
• Post about these trends promptly to maintain topical relevance.

Revenue Generation

• Secure sponsorships, collaborations, and partnership deals with the goal of generatingat least 10,000/monthin revenue through LinkedIn.

Performance & Showcasing

• Post case studies, wins, and highlights from successful campaigns to reinforce brand credibility.

Performance Targets

• Content Posting:7 per week (1 per day, across LinkedIn, IG, FB, YouTube, and X)
• LinkedIn Invites:100 per week
• LinkedIn Engagement (comments/interactions):500 per week (100 per day, 5 days a week)
• Trend Posts:510 per week (as relevant topics emerge)
• Revenue:10,000/month via LinkedIn partnerships
• Case Studies:2 per week

Must-Haves

• Proven experience managingLinkedIn and multi-channel social mediacampaigns.
• Strong understanding ofAI tools for content discovery and creation.
• Excellentcopywriting and creative strategyskills.
• Knowledge ofdigital marketing concepts PPC, Paid Media, SEO, and CRO.
• Self-motivated, detail-oriented, and able to deliver consistent output independently.

Nice-to-Haves

• Experience inmonetizing social platformsor securing partnerships.
• Familiarity with tools such asChatGPT, Jasper, or Notion AIfor ideation and content planning.
• Basic design and video editing skills for creating visual posts.