Social Media Specialist

Company: Cloudynest Pvt Ltd Location: Madurai Experience: 1–3 Years Type: Full-time 🔵 Role OverviewWe are looking for a creative, data-driven, and trend-focused Social Media Manager to grow Cloudynest’s online presence. This role requires someone who can handle content, design coordination, ad campaigns, and community engagement with speed and accuracy. 🟣 Key Responsibilities 1. Content Strategy & PlanningCreate monthly content calendar for all platforms (FB, IG, LinkedIn, YouTube, etc.) Develop creative post ideas aligned with Cloudynest branding & business goals. Work closely with designers for creatives, videos, and reels. 2. Social Media ExecutionPublish posts consistently across platforms. Write attractive captions, headlines, and hashtags. Manage story updates, reels, shorts, and carousel posts. 3. Performance & GrowthMonitor metrics: reach, engagement, leads, ad performance. Optimize strategies based on analytics and trends. Run paid campaigns for brand awareness and lead generation. 4. Community ManagementReply to comments, DMs, and client inquiries. Build strong audience relationships and handle customer feedback. 5. Branding & Creative CoordinationEnsure brand consistency in visuals, tone, and messaging. Suggest new ideas: trending reels, memes, ad copy, campaigns. 6. Competitor & Market ResearchTrack competitor content, advertisements, and industry trends. Suggest innovative approaches to stay ahead. 🟡 Skills Required Strong knowledge of social media platforms & algorithms. Basic Canva / design understanding (advanced design not required). Good Tamil & English communication skills. Understanding of ad campaigns (Meta Ads preferred). Knowledge of analytics tools (Meta Insights, YouTube Studio, etc.) Creativity + consistency + speed. 🟢 Preferred Experience Experience in printing, advertising, branding, or creative agency (bonus). Experience running paid ads. Knowledge of influencer outreach. Salary Range₹12,000 – ₹17,000 (based on skill and performance) 📌 Why Join Cloudynest? Fast-growing creative & printing brand. Chance to build and scale a major online presence. Freedom to experiment with new formats and ideas. Friendly, startup-style growth environment.