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Incanus Technologies
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Digital Marketing Strategist

Digital Marketing Strategist

Incanus Technologies

8 - 9 years

9 - 13 Lacs

bengaluru

Posted:3 hours ago| Platform:

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Skills Required

digital marketing performance marketing youtube digital cro metadata marketing strategy analytical media buying growth marketing google roi strategist marketing paid media paid marketing lead generation media planning remarketing seo influencing hubspot campaign analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Newton School Technology:

NST, dedicated to bridging the employability gap, has partnered with Rishihood University, Sonipat (India’s first impact university), Ajeenkya DY Patil University, Pune, and S-VYASA, Bangalore. Together, we are revolutionizing education, empowering students, and shaping the future of technology. With a team of experienced professionals and renowned investors, we are united in our mission to solve the employability challenge and make a lasting impact on society.

This is a high-energy, execution-driven role designed for someone who thrives in fast-paced, student-centric environments.

Role Overview:

Core Mandate:

Lead paid marketing strategy across Google, YouTube, Meta, and LinkedIn Ads.
Drive website traffic, top-funnel growth, lead velocity, and conversions.
Plan, execute, and optimize media buying and budget allocation for CAC efficiency.
Manage conversion tracking, CAPI integrations, attribution modeling, and CRM syncs (Salesforce, HubSpot, CleverTap, etc.).
Apply CRO best practices and analytics-driven insights to improve funnel efficiency.
Partner with design/content teams to enhance creative performance.
Report and present campaign analytics through structured dashboards.
Contribute to SEO, remarketing, influencer, and lifecycle marketing initiatives.

Ideal Candidate Profile:

Strategic yet hands-on with campaign execution.
Analytical, structured, and highly results-oriented.
Confident in collaborating with creative and tech teams.
Operates independently and delivers with accountability.
Comfortable working in fast-paced, 01 growth environments.

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Digital Marketing Strategist