239 Campaign Analytics Jobs

Key Responsibilities Plan & execute digital/offline campaigns Manage content Manage Marketing Calendar Track performance & ROI, build partnerships, handle vendors, and ensure timely, cost-effective marketing aligned with Fery's mission.

Planning and executing online marketing campaigns to promote a company's products or services across various channels like social media, websites, and email. The goal is to increase brand awareness, attract leads, and achieving business objectives.

PROFESSIONAL/PARAPROFESSIONAL JOB DESCRIPTION Title:Marketing Associate Premium and Promo SpecialistSalary Plan: Job Code: Grade:12Family:MarketingCountry of Position:IndiaSubfamily: Last Updated: Purpose of Role Support India Marketing on implementation of product and sales promotions, and business programs. Develops and/or executes fully integrated multi-channel marketing campaigns, programs, experiences, or promotions to support Amway brands/ products/programs. Contribute to the implementation of promotional activities for ABOs and Custom ers. Support Customer Strategy Loyalty programs with project planning, implementation, training and report creation. Support in all administrative tasks related to Marketing Operations teams. Principal Responsibilities: ***Other Duties As Assigned*** Supports strategy execution and programs that support the Amway Marketing Framework. Responsible for Promotions & Business Programs administrative & operational tasks. Responsible for Handling the internal stakeholders forums/committees related to promotions & business programs, i.e. monthly promotion/stakeholders meeting. Implement and monitor promotional activities for Indian markets while working closely with internal stakeholders to gain alignment and reporting results and under supervision of the team and in collaboration with Performance marketing team. Support the enhancement of promotions, programs and other marketing initiatives in close collaboration with the superior. Contribute to the development and execution of short-term and mid-term product promotion plans (push and pull strategies) using supportive mechanics as discounts, gifts with purchase, product with purchase to increase sales. Support coordination and tracking of all projects on all aspects of product promotions & business programs from start to completion, managing timelines and deliverables. Manage the processes of briefing campaign materials, stakeholder review for approval, preparation and distribution . Prepare reports and provide insights to support analytics and reporting in collaboration with Digital/ OmniChannel Commerce & Activations Team. Define and track key performance measures in collaboration with Digital/ OmniChannel Commerce & Activations Team. Responsible for Partner Stores portfolio management, i.e. Partners engagement, handling partner stores activity calendars, partner store offer updates, requests related to partner stores from cross functional stakeholders. Supports in implementing initiatives and programs that build and enhance Amways marketing capabilities globally. Coordinate and adjust offline and online communication/assets related to Promotions & Programs. CAREER LEVEL Working knowledge of marketing principles and practices. Develops technical proficiency in multiple marketing systems. Supports projects. Supports/administers programs. REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND/OR RELATED EXPERIENCE ***or equivalent experience gained from any combination of formal education, on-the-job training, and/or work and life experience***EducationDegree FieldRelated Experience (years)Certification(s) / License(s) Bachelor's degree &/or Masters degreeMarketing/ Commerce/ Arts/ Science/ Business Administration Minimum 1-2 years Bachelors or Masters Degree in Science/ Commerce/ Arts/ Business Administration (Marketing, Management) or related field. Minimum of 1-2 years experience in brand and product management for a multi-national company. Experience in Direct Selling industry or FMCG or brand experience with Nutrition products is an advantage. Languages: Fluent in written and spoken English and any additional Indian languages are welcome. Experience with market research projects/external agencies is an advantage. A team player, experienced in working with international teams and cross-functional teams is an advantage. Experience in working not only in India but Global markets is an advantage. Sound business acumen required, specifically financial skills. Excellent communication and persuasion skills. Understanding and good use of PowerPoint, Excel, and Word. Experience with planning/execution of Social Media activities. Self-reliant, proactive, and highly motivated. Able to work under pressure and with deadlines. Ability to travel both domestic and/ or international Page 1 of 2

Salary: 20 to 35 LPA Exp: 3 to 8 years Location: Pune/Bangalore/Gurgaon(Hybrid) Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Salary: 25 to 40 LPA Exp: 5 to 10 years Location: Bangalore/Hyderabad Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 6-10 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Responsibilities: * Lead marketing strategies for schools/junior colleges segment * Manage campaign analytics & target achievement * Collaborate with sales team on lead generation. *Analyze market trends, competitor activity, improve strategies

Role Title - Asst. Manager - Retail (B2C Segment)\ Role Summary- The Manager Retail (B2C Segment) will be responsible for driving growth in the consumer (B2C) business by developing and executing retail strategies, expanding customer reach, and ensuring operational excellence across channels. The role also includes managing and strengthening the Franchisee management to enhance collaboration, performance, and consumer engagement. Working with- B2C Head Marketing What the role entails Key accountabilities/ responsibilities 1. Retail Operations & Execution Oversee day-to-day retail operations ensuring smooth execution and customer satisfaction. Standardize processes across centres/stores for efficiency and uniformity. Monitor KPIs including footfall, conversion rates, and repeat business. 2. Franchisee Program Management Manage end-to-end operations of the Franchisee. Engage, train, and support partners to improve retail effectiveness and ensure alignment with brand goals. Track partner performance through defined KPIs and implement incentive/recognition programs. Act as the bridge between partners and internal teams to ensure smooth execution of initiatives. 3. Marketing & Customer Engagement Collaborate with marketing to design retail campaigns, promotions, and loyalty programs. Strengthen brand presence in the consumer space through on-ground activations & events. Build long-term relationships with customers to enhance retention and referrals. 4. Financial & Reporting Track monthly expenses for the retail segment and ensure cost control. Analyze sales performance, market trends, and business reports to support decision-making. Present regular business and partner program updates to management Plan promotional campaigns with marketing & partners (seasonal offers, referral schemes, loyalty). 5. Google My Business (GMB) Partner Management Listing Creation & Optimization: Ensure all partner locations are listed correctly on Google Maps/GMB with updated details (address, timings, services, contact info). Brand Consistency: Maintain standardized naming conventions, images, and descriptions for all partner listings. Review & Ratings Growth: Build a structured process to encourage patients/customers to leave reviews. Train partner teams on how to request feedback ethically and effectively. Respond to reviews promptly to enhance brand reputation. Continuous Improvement: Run campaigns to boost positive reviews, manage negative feedback, and improve partner visibility in local searches. What we are looking for in you Hands-on execution ability. Customer- and partner-centric mindset. Strong problem-solving & decision-making. Experience in Channel management is a plus Collaborative approach with cross-functional teams Proven track record of Executing campaigns and managing monthly budgets What we promise to you A high-performance culture with phenomenal career progression. Work with young and enthusiastic team and management. We will cultivate your talent in an inclusive culture that values diversity Role Demands (travel)- Yes Location- Mumbai Education Requirement Essential- Graduate in Business, Marketing, or related field Desirable- MBA in Business, Marketing, or related field Experience - 4 years to 6 years Stakeholder interface -All the department of MHL

Job Description Summary As a Senior Specialist, Campaign Performance, you will be responsible for providing in-depth analysis of global and regional centrally led campaigns to assess performance against goals and drive continuous improvements in audience targeting and channel effectiveness. This role is crucial in helping JLL marketers optimize their campaigns and inform ongoing campaign strategy. While this role will require strong analysis skills, it is not a pure reporting role and it is equally important for the campaign performance manager to establish strong strategic relationships across multiple areas of marketing including campaign strategy, digital, revenue marketing and business lines. Job Description Job Title: Senior Specialist, Campaign Performance Experience: 8-10 years Location: Gurugram Position type: Full time Timing: 1pm 10pm (IST) What this job involves: As a Senior Specialist, Campaign Performance, you will be responsible for providing in-depth analysis of global and regional centrally led campaigns to assess performance against goals and drive continuous improvements in audience targeting and channel effectiveness. This role is crucial in helping JLL marketers optimize their campaigns and inform ongoing campaign strategy. While this role will require strong analysis skills, it is not a pure reporting role and it is equally important for the campaign performance manager to establish strong strategic relationships across multiple areas of marketing including campaign strategy, digital, revenue marketing and business lines. Key Responsibilities: Channel Analysis Analysis of key digital channels: Paid, Owned and Earned and identifying actionable insights to share with stakeholders and partners including campaign leads, digital channel experts and business line marketers Connecting the dots between different data sources to create holistic views of the audience journey Access and analyse data from multiple sources and platforms including Adobe, Eloqua, Paid Media and 3rd party partnerships Extract and interpret data from leading marketing platforms including Adobe Analytics and Eloqua Skills (or equivalent platforms) Audience Engagement Insights Provide a customer-focused lens on your insights to gauge whether campaign activity is resonating with the desired audiences Identify new targeting opportunities through additional insights including customer and market trends Deliverables Creation of different packages such as Quarterly Performance reviews for centrally led campaigns, deep dives into specific themes (e.g. Web, Paid media) to highlight insights and findings for a wide audience Creation of optimisation plans in partnership with campaign leads and channel experts Ad-hoc campaign analysis based on needs of marketers Sounds like you? To apply, you need to be: 8-10 years of experience as a marketing data analyst across paid, owned, and earned channels Strong knowledge of the marketing & campaign ecosystem and data sources Deep understanding of marketing platforms (Adobe, Eloqua, Google) Excellent presentation and data visualization skills (PowerPoint, Excel, and other formats) Understanding of Demand Generation and Lead Management Strong analytical skills to identify opportunities and insights Experience analyzing and comparing insights across multiple markets and business lines Excellent collaboration skills to work with diverse partners and stakeholders

Perform daily account management on our Amazon advertising accounts Prepare, execute, scale, and optimize amazon advertising campaigns. Prepare and present performance reviews to the clients . Required Candidate profile Good understanding of ppc campaigns, strategies, planning, reporting. Experience with e-commerce, retail, advertising, or media would be an advantage .

About The Role Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Campaign Analytics & Reporting Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. A typical day involves collaborating with various teams to understand their needs, developing solutions that align with business objectives, and ensuring that applications are optimized for performance and usability. You will also engage in problem-solving activities, providing insights and recommendations to enhance application functionality and user experience. Roles & Responsibilities:- Expected to be an SME.- Collaborate and manage the team to perform.- Responsible for team decisions.- Engage with multiple teams and contribute on key decisions.- Provide solutions to problems for their immediate team and across multiple teams.- Facilitate knowledge sharing sessions to enhance team capabilities.- Monitor application performance and implement improvements as necessary. Professional & Technical Skills: - Must To Have Skills: Proficiency in Campaign Analytics & Reporting.- Strong analytical skills to interpret data and generate actionable insights.- Experience with data visualization tools to present findings effectively.- Ability to design and implement reporting frameworks that meet business needs.- Familiarity with database management and querying techniques. Additional Information:- The candidate should have minimum 5 years of experience in Campaign Analytics & Reporting.- This position is based at our Ahmedabad office.- A 15 years full time education is required. Qualification 15 years full time education

About The Role Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English(International) - Proficient About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for? Google AdsDigital MarketingDigital Marketing CampaignsCampaign ManagementCampaign OptimizationsAbility to manage multiple stakeholdersAbility to meet deadlinesCommitment to qualityResults orientationStrong analytical skills Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

About The Role Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English(International) - Proficient About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for? Ability to manage multiple stakeholdersAbility to meet deadlinesCommitment to qualityResults orientationStrong analytical skills Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Location-NOIDA Assistant Manager- Growth CTC-12 L Role Overview The Growth Associate will support the Growth Head in managing digital engagement, agent retention, and product penetration for financial services. This role involves execution-focused tasks: execution CRM campaigns (WhatsApp, SMS, RCS, PNs, MarTech Digital Journeys, Internal CRMs), segmenting user cohorts, tracking campaign effectiveness, creating dashboards, and coordinating across products, CRM, creative, and analytics teams Key Responsibilities • Assist in building and maintaining the digital growth calendar for AEPS, DMT, BBPS, CMS, and other verticals. Support agent engagement and retention activities, including messaging, loyalty programs, and satisfaction surveys. • Execute and monitor structured lifecycle programs across SMS, WhatsApp, and in-app platforms in coordination with product and CRM teams. • Prepare and update growth dashboards, campaign reports, and partner feedback summaries for internal review. Collect, collate, and analyze data related to agent performance, product adoption, and campaign effectiveness using spreadsheets and analytics tools. • Aid in segmenting and targeting agent cohorts for personalized communication and incentive programs. Help monitor the NPS/SAT process via monthly trackers and assist with continuous improvement initiatives. Coordinate with analytics to update lifecycle drop-off and usage reports and support interventions to drive adoption. • Gather on-ground products or pricing feedback and relay structured insights to relevant functions. Skills & Capabilities Required • Understanding B2B & B2C growth and customer lifecycle marketing, preferably within fintech, payments, or rural distribution models. Proficient knowledge of MarTech tools as - User segmentation & Customer engagement platform (Net Core Cloud, Clever Tap, MoEngage), CPaaS communication tools (GupShup, Mtalkz) . Proficiency with Google Sheets, Excel, basic CRM dashboards, or analytics/reporting tools. • Ability to organize, analyze, and present data clearly. Coordination and time management skills; structured approach to problemsolving. A learning mindset with execution bias and adaptability.

Role & responsibilities Role Overview As a key partner to the Senior Digital Marketing Manager, the Marketing Analyst will plan, launch, and optimize revenue-driving programs across paid media, SEO/AEO, marketing automation, and web platforms. This role requires a balance of strategic thinking and hands-on execution, leveraging data, creative insights, and tools such as GA4, Google Tag Manager, HubSpot/Marketo, Salesforce, WordPress, and AI-driven technologies. Key Responsibilities Paid Media & Funnel Optimization Manage and optimize campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests. Oversee targeting, budget allocation, experimentation, and landing page alignment. Run A/B tests to improve CTR, conversion rates, and CPL Tracking, Analytics & Attribution Implement and audit GA4, GTM, and pixel tracking to ensure accurate campaign data and CRM attribution. Administer dashboards (GA4, Looker Studio, HubSpot) for weekly funnel and performance reporting. Maintain marketing KPIs such as MQLs, SQLs, CPL, ROAS, and CAC. SEO & AI Engine Optimization (AEO) Lead SEO initiatives including technical audits, on-page optimization, Core Web Vitals, and internal linking. Drive AEO efforts through schema markup, LLM.txt management, and visibility improvements on AI platforms (e.g., ChatGPT, Bing Copilot). Content & Web Management Collaborate with content and design teams to deliver creatives tailored to decision makers. Manage content publishing on WordPress, ensuring accurate tracking and strong user experience. Optimize websites and landing pages with HTML/CSS fixes, CRO testing, and speed improvements. Brand Visibility & Third-Party Platforms Strengthen CloudLexs presence on directories like G2, Capterra, and industry publications. Manage reviews, profiles, and backlink strategies for improved authority and lead flow. Marketing Automation & CRM Build and optimize workflows, lead scoring, and lifecycle segmentation in HubSpot/Marketo. Ensure clean CRM data, Salesforce integration, and effective nurture journeys. Qualifications 35 years of experience in performance or growth marketing, ideally within B2B SaaS or legal-tech. Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, Google Tag Manager, and Looker Studio. Strong SEO and AEO knowledge, including technical audits, schema markup, and AI-driven optimization. Hands-on experience with HubSpot/Marketo and Salesforce CRM. Proficiency with WordPress, HTML/CSS, and CRO testing tools. Advanced analytical skills in SQL, Excel, or Sheets with strong attention to data hygiene. Preferred candidate profile Preferred Skills Familiarity with ABM strategies, intent data tools, and A/B testing platforms (e.g., VWO, Optimizely). Knowledge of Microsoft 365 integrations and legal-industry compliance. Basic design proficiency (Figma, Canva) and introductory Python for data analysis.

Role & responsibilities Professional & Technical Skills: - Must To Have Skills: Proficiency in Campaign Analytics & Reporting - Strong understanding of data analysis techniques - Experience with data visualization tools such as Tableau or Power BI - Hands-on experience in implementing various analytics algorithms - Solid grasp of data munging techniques

Responsibilities: * Develop PPC campaign strategies on Amazon Seller Central and drive sales * Manage bids, analyze results, optimize performance * Conduct keyword research and SEO analysis * Execute promotional marketing initiatives

As a Senior Digital Marketing Executive in our Marketing department, you will be responsible for driving lead generation, SEO, and SMO strategies. With a minimum of 5-7 years of experience in digital marketing, including at least 3 years in the IT sector, you will play a key role in enhancing brand visibility and engagement through digital advertising, creative design, and campaign analytics. Your expertise with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz will be essential in optimizing our online presence. Proficiency in managing paid ads on platforms like Google Ads and Facebook Ads will be crucial for successful campaign execution. Additionally, your skills in design tools like Adobe Photoshop, Illustrator, and Canva will be utilized to create visually appealing content. Utilizing social media tools such as Hootsuite, Buffer, and Sprout Social, you will manage and analyze our social media presence to drive engagement and reach our target audience effectively. Strong communication and leadership skills will enable you to collaborate with internal teams and external partners to achieve marketing objectives. Your problem-solving and analytical mindset will be valuable in identifying opportunities for improvement and implementing data-driven strategies. Experience in B2B/B2C digital marketing will provide you with the necessary insight to tailor campaigns to different audiences effectively. Knowledge of email automation tools such as Mailchimp and HubSpot will be advantageous in implementing targeted email marketing campaigns. Holding certifications in Google Ads and Facebook Blueprint will further showcase your expertise in digital advertising. If you are a results-driven digital marketing professional with a passion for leveraging technology to drive business growth, we invite you to join our team in Indore on a full-time basis.,

As an eCommerce Executive focusing on Etsy Store Management, you will play a crucial role in overseeing and expanding our online presence. Your primary responsibility will be to efficiently manage our Etsy store by enhancing product listings, optimizing SEO, uploading products, and processing orders. Collaboration with the design team to ensure visually appealing creatives, handling customer queries and reviews, and monitoring sales performance will be key aspects of your role. Your responsibilities will include creating and maintaining product listings on Etsy with SEO-optimized titles, tags, and descriptions. You will be working closely with the design team to acquire high-quality images and product creatives. Efficiently managing order processing, addressing customer queries, and managing reviews will be vital. Monitoring the Etsy dashboard, analyzing sales performance, and campaign data to implement strategies for enhancing store visibility and driving conversions will also be part of your duties. The ideal candidate for this position should have prior experience in managing Etsy stores, possess knowledge of Etsy SEO and keyword tools, exhibit excellent communication and written English skills, and demonstrate the ability to independently handle product uploads, returns, and customer service. Basic design knowledge, particularly in tools like Canva or Photoshop, would be considered a plus. This position offers a competitive salary with uncapped earning potential through a combination of fixed compensation and commission. If you have the requisite experience and skills and are interested in this opportunity, please send your resume along with your Etsy work portfolio (if available) to nilkamal.tushar@gmail.com.,

About The Role Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Google AdsDigital MarketingDigital Marketing CampaignsCampaign ManagementCampaign OptimizationsAbility to manage multiple stakeholdersAbility to meet deadlinesCommitment to qualityResults orientationStrong analytical skills Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Job Summary We are seeking a results-driven CRM Marketing Specialist with 5 to 6 years of experience candidate to manage customer retention, engagement, and loyalty through effective CRM strategies and personalized campaigns. The ideal candidate will have strong analytical skills, experience with CRM tools, and a deep understanding of customer lifecycles, segmentation, and targeted communications across multiple channels (email, SMS, push, in-app, and social). Key Responsibilities Develop and execute CRM marketing campaigns to drive customer retention, reactivation, and engagement. Manage end-to-end campaign processes: planning, segmentation, execution, A/B testing, and performance analysis. Work with analytics and BI teams to define customer segments, player behavior patterns, and lifecycle journeys. Implement personalization and automation strategies across CRM channels. Optimize campaign performance through continuous monitoring and testing. Collaborate with product, design, and content teams to ensure consistency in brand messaging. Track KPIs including conversion, retention, LTV (lifetime value), and churn rates. Maintain CRM database quality and ensure compliance with GDPR and other data privacy regulations. Required Skills & Qualifications Bachelors degree in Marketing, Business, Communications, or related field. 46years of experience in CRM marketing or retention marketing. Hands-on experience with CRM platforms (Salesforce, HubSpot, Braze, Optimove, Emarsys, or similar). Strong understanding of customer segmentation, lifecycle marketing, and automation workflows. Data-driven mindset with proficiency in Excel/Google Sheets and analytics dashboards. Experience with email/SMS marketing tools and A/B testing. Excellent communication and project management skills. Preferred (Nice to Have) Experience in iGaming, eCommerce, fintech, or subscription-based industries . Knowledge of affiliate marketing, loyalty programs, or gamification strategies. Familiarity with SQL, Google Analytics, or Power BI/Tableau for advanced reporting. Multi-language / multi-market CRM campaign experience.

As a Marketing Content Specialist, you will be responsible for supporting the marketing team by ensuring high-quality content delivery and effective campaign execution. Your primary focus will be on content quality control, campaign analytics, and marketing operations support. The ideal candidate for this role will possess strong analytical skills along with exceptional attention to detail in content review and editing. Your responsibilities will include implementing and maintaining quality control processes for all marketing content. You will review and edit various marketing materials such as blog posts, social media content, brochures, and website updates to ensure consistency in messaging, branding, and technical accuracy. Additionally, you will collaborate with external agencies to uphold content quality standards. In terms of campaign analytics and reporting, you will be tracking and analyzing marketing campaign performance. Your role will involve generating regular performance reports that provide accurate data and valuable insights. You will also be monitoring key marketing metrics, identifying significant changes or trends, and maintaining tracking systems for marketing initiatives. Furthermore, as part of marketing operations support, you will assist in coordinating content calendar and delivery schedules. You will help maintain marketing asset organization and documentation, streamline content workflow processes, and collaborate with internal teams and external vendors for content delivery. To be successful in this role, you must hold a Bachelor's degree in Marketing, Communications, or a related field, along with at least 2 years of experience in content editing, quality control, or marketing operations. You should have strong analytical skills and a proven track record in campaign tracking and reporting. Excellent attention to detail, proofreading abilities, experience with marketing analytics tools and content management systems, as well as strong written and verbal communication skills are essential. Preferred qualifications include experience in B2B technology marketing, familiarity with AI content tools and automation, knowledge of SEO best practices, and previous work with marketing agencies. Key competencies for this role include exceptional attention to detail, a quality control mindset, strong analytical and data interpretation skills, excellent written and verbal communication, the ability to work independently, take initiative, and good project management and organizational skills.,

Role Summary: We are looking for a driven and result-oriented professional to handle the TCVM (Telecalling Voice Model) vertical within the E-Commerce channel at HDFC Life. This is a performance-driven sales role, focused on driving cross-sell and up-sell of insurance products to existing customers through tele-calling. The ideal candidate will be responsible for planning, strategizing, and executing sales campaigns, managing a team of both inbound/ outbound agents, and achieving aggressive revenue targets using data-backed insights. Key Responsibilities (KRAs): Sales Strategy & Target Achievement: Own end-to-end delivery of monthly, quarterly, and yearly sales targets for the TCVM vertical. Drive cross-sell and up-sell initiatives to existing customers using outbound voice-based communication. Conceptualize and execute product-specific sales campaigns based on customer profiles, behavior, and product suitability. Build and maintain robust sales pipelines using daily calling data and lead funnels. Team & Call Centre Management: Lead and coordinate with a team of tele-calling agents to maximize productivity and conversions. Ensure consistent agent performance through target setting, tracking, and real-time feedback loops. Identify training needs, sales enablers, and process improvements to improve conversion rates and reduce drop-offs. Understand /study /research competition, Work with CC to define Focused Sale script and sales Punchlines , Track performance sales scripts and select the best script which willnhep improve sales Data-Driven Decision Making: Analyze customer databases to segment and prioritize calling lists based on product relevance and purchase propensity. Work closely with the analytics and lead management teams to allocate the right data to the right campaigns. Track performance metrics daily, and fine-tune strategies to maximize efficiency and sales outcomes . Campaign Management & Execution: Design and execute tactical and strategic campaigns aimed at enhancing sales volumes. Closely monitor campaign-wise performance and take corrective actions where needed. Liaise with internal teams including product, marketing, operations, and tech to ensure smooth execution. Reporting & Governance: Provide regular sales reports, performance dashboards, and MIS updates to leadership. Ensure governance, compliance, and discipline across the calling processes. Key Requirements: Experience: 3-5 years of strong experience in sales(Insurance only), preferably in insurance, financial services, fintech, or voice-based e-commerce. Creative Should be highly creative and should have out of box thinking approach , should have Zeal to try different ideas and make them work for process Sales Leadership : Proven ability to manage sales teams and deliver on aggressive revenue targets. Data Orientation: Hands-on experience with Excel, SQL, sales dashboards, lead management tools; ability to analyze data to optimize sales efforts. Execution Focus : High sense of ownership, attention to detail, and ability to drive outcomes through large tele-calling setups. Communication: Strong interpersonal and communication skills; must be able to influence and drive performance through teams. Preferred Qualifications: Bachelor's degree in Business, Marketing, Finance, or a related field. Exposure to CRM platforms and voice-based sales environments. Prior experience in managing outsourced or captive call centre partners.

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified Breakdown complex problems in small solvable components, to be able to identify problem areas in each component Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making Facilitate the implementation of new or improved business processes and systems Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects Prescribe suitable solutions with an understanding in limitations of toolsets and available data Fetch and analyze data from disparate sources and drive meaningful insights Provide recommendations on the business rules for effective campaign targeting Interpret analytical results and provide insights; present key findings and recommended next steps to clients Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models Audit deliverables ensuring accuracy by critically examining the data and reports against requirements Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices Actively work on audience targeting insights, optimize campaigns and improve comm governance Technical and Functional Skills: B Tech / BE / BSc / MBA degree or equivalent professionalDegreewith 10+ years of experience in marketing analytics or performance marketing professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization Reporting - Data Extraction tools, Advanced Excel, CRM Analytics, Campaign Performance Marketing, Analytics knowledge Campaign Analytics Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) 10 years of relevant experience in analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data Very Strong in SQL execution Advanced knowledge in using Power Bi reporting tool Experience in marketing analytics or performance marketing, concepts around campaign operations shall be clear like how does a paid media marketing works, campaigns acquisition, reactivations, cross-selling, brand awareness, measure and optimize the campaigns etc., Comfortable working autonomously with broad guidelines Passion for data andanalytics for marketing and eagerness to learn Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing Experience with Google sheet/Excel Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in campaign performance marketing and CRM MMM, A/B testing, attribution modeling is a plus Working knowledge of analytical/statistical techniques Experience in Hadoop environment Hive, Presto is a plus Experience in Python/R

Job Summary: The Campaign Manager will be responsible for planning, executing, monitoring, and optimizing marketing campaigns across multiple channels. This role involves collaborating with cross-functional teams to drive brand awareness, generate leads, and achieve business growth. The ideal candidate will have strong project management skills, creativity, and a data-driven mindset to ensure campaigns deliver measurable results. Key Responsibilities: Develop, plan, and execute integrated marketing campaigns across digital, social, email, and offline channels. Manage end-to-end campaign lifecycle, including strategy, creative briefing, execution, and performance analysis. Collaborate with design, content, sales, and product teams to ensure campaign alignment with business objectives. Monitor campaign performance, analyze metrics (CTR, CPC, ROI, conversion rates, etc.), and provide actionable insights. Optimize campaigns in real-time to maximize effectiveness and return on investment. Manage campaign budgets, timelines, and resources efficiently. Ensure consistent brand messaging and compliance across all marketing channels. Stay updated with industry trends, competitor activities, and new digital marketing tools/strategies. Prepare and present campaign performance reports to stakeholders. Requirements & Qualifications: Bachelors degree in Marketing, Business, Communications, or related field. 3–6 years of proven experience in campaign management or digital marketing. Strong understanding of digital marketing platforms (Google Ads, Meta Ads, LinkedIn, Email Marketing tools, etc.). Proficiency in analytics and reporting tools (Google Analytics, CRM, Marketing Automation platforms). Excellent project management and organizational skills. Strong communication, collaboration, and stakeholder management skills. Creative thinker with analytical problem-solving abilities. Ability to work under pressure and meet tight deadlines. Preferred Skills (Good to Have): Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp, etc.). Knowledge of SEO/SEM and social media advertising. Familiarity with A/B testing and conversion rate optimization. Previous experience in B2B/B2C campaign management. Interested candidates can share resume on roussel.swaries@zenplus.in or WhatsApp on 7738007108

Salary: 25 to 40 LPA Exp: 5 to 10 years Location: Bangalore/Hyderabad Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 6-10 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.