3 Media Planning Jobs
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10.0 - 15.0 years
Gurugram
Work from Office
Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. Your day at NTT DATA As a Senior Client Manager at NTT DATA, you will be instrumental in managing and growing relationships with our clients. Your main focus will be to drive land, expansion, and renewals across all our solutions within your assigned accounts. You will take full ownership of these accounts, ensuring client satisfaction throughout their entire lifecycle. This...
Posted 5 days ago
5.0 - 7.0 years
Chennai
Work from Office
Ratings Analyst Location :- Chennai Work mode :- Complete WFO (5 days) Shift - UK Immediate joiners preferred Strong understanding of TV, media, advertising, programme scheduling and audience behaviour, and how content and competition influence viewing patterns. High numerical accuracy and attention to detail when working with audience numbers, ratings estimates and performance trends. Ability to produce audience forecasts using historical viewing data, programme information and broader market/competitor insight. Ability to interpret audience trends, assess changes in viewing patterns, and apply these learnings to forward-looking estimates. Good knowledge of programme genres, formats, schedu...
Posted 2 weeks ago
7.0 - 11.0 years
Pune, All india
On-site
You will be responsible for developing and executing brand strategies that are aligned with organizational goals and consumer insights. This includes defining brand positioning, voice, and creative direction across all channels. You will partner with leadership to build long-term brand equity and preference. Additionally, you will manage the complete brand P&L for assigned categories or business lines. - Develop and execute brand strategies aligned with organizational goals and consumer insights - Define brand positioning, voice, and creative direction across all channels - Partner with leadership to build long-term brand equity and preference - Manage complete brand P&L for assigned categor...
Posted 3 weeks ago
Exploring Media Planning Jobs in India
Media planning is a crucial aspect of marketing and advertising, where professionals strategize and implement the distribution of advertising messages to reach the target audience effectively. In India, the job market for media planning is growing rapidly, with numerous opportunities for skilled individuals to excel in this field.
Top Hiring Locations in India
- Mumbai
- Delhi
- Bangalore
- Gurgaon
- Chennai
Average Salary Range
The average salary range for media planning professionals in India varies based on experience: - Entry-level: INR 3-5 lakhs per annum - Mid-level: INR 6-10 lakhs per annum - Experienced: INR 12-20 lakhs per annum
Career Path
In the field of media planning, a typical career progression may look like: - Media Planning Assistant - Media Planner - Senior Media Planner - Media Planning Manager - Media Planning Director
Related Skills
Apart from expertise in media planning, professionals in this field are often expected to have or develop skills in: - Data analysis - Market research - Communication skills - Digital marketing knowledge - Strategic thinking
Interview Questions
- What is media planning, and why is it important for advertising campaigns? (basic)
- How do you determine the target audience for a particular advertising campaign? (medium)
- Can you explain the difference between reach and frequency in media planning? (medium)
- How do you stay updated with the latest trends in media consumption and advertising platforms? (basic)
- Have you ever faced a challenging media planning situation? How did you handle it? (advanced)
- How do you measure the success of a media planning campaign? (medium)
- Can you discuss a successful media planning campaign you were involved in? (medium)
- What tools do you use for media planning and tracking? (basic)
- How do you prioritize media channels for an advertising campaign with a limited budget? (advanced)
- What is your approach to negotiating media buying rates with vendors? (medium)
- How do you ensure that the advertising message aligns with the chosen media channels? (basic)
- Have you worked with cross-channel media planning before? Can you provide an example? (advanced)
- How do you handle changes in the media landscape that could affect your planning strategies? (medium)
- What metrics do you focus on to optimize a media plan during a campaign? (medium)
- Can you discuss a time when a media planning decision did not yield the expected results? How did you address it? (advanced)
- How do you collaborate with other teams, such as creative or account management, in the advertising process? (basic)
- What do you think are the biggest challenges in media planning today? (medium)
- How do you ensure that the media plan stays within the allocated budget? (basic)
- Can you provide insights into the role of data analytics in media planning? (medium)
- How do you approach testing and experimentation in media planning to improve outcomes? (medium)
- What do you think sets a great media planner apart from a good one? (basic)
- How do you handle competing priorities when creating a media plan? (medium)
- Can you discuss a time when you had to quickly adapt a media plan due to unforeseen circumstances? (advanced)
- What do you enjoy most about working in media planning? (basic)
- How do you see the future of media planning evolving in the next 5 years? (medium)
Closing Remark
As you explore opportunities in the media planning job market in India, remember to showcase your skills, experience, and passion for the field during interviews. With thorough preparation and confidence in your abilities, you can embark on a rewarding career in media planning. Good luck!
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