343 Paid Marketing Jobs - Page 8

Plan, execute, and manage paid marketing campaigns across various platforms, including but not limited to Google Ads (Search, Display, YouTube), social media advertising (Facebook, Instagram, LinkedIn, Twitter, etc.), and other relevant performance channels. Develop and implement performance marketing strategies aligned with overall marketing and business goals. Conduct keyword research, audience segmentation, and ad creative testing to optimize campaign performance. Monitor and analyze campaign performance data daily, identifying trends, insights, and areas for optimization. Manage and allocate performance marketing budgets effectively to maximize ROI and achieve target KPIs (e.g., CPA, ROAS, CTR, Conversion Rate). Set up and manage tracking mechanisms, including conversion tracking, pixels, and event tracking. Conduct A/B testing on ad copy, creatives, landing pages, and targeting to improve campaign effectiveness. Prepare and present regular reports on campaign performance, providing actionable insights and recommendations to stakeholders. Stay up-to-date with the latest trends, best practices, and algorithm changes in the performance marketing landscape. Collaborate with internal teams, such as content, design, and product, to ensure cohesive and effective marketing campaigns.

-Plan, create, and manage paid ad campaigns on Google Ads, Meta Ads. -Conduct keyword research, audience segmentation, and competitor analysis. -Analyze campaign performance metrics like CTR, CPA, ROAS, CPC, and LTV. -Optimize ad performance. Perks and benefits Comfortable Work Culture Performance Incentives

Responsibilities: * Optimize ad spend & ROI * Collaborate with sales team on campaigns * Analyze performance metrics * Manage paid marketing strategies * Stay up-to-date with industry trends

Joining: Immediate We're looking for an experienced and results-driven Performance Marketing Specialist to lead and scale our lead generation campaigns across digital channels. This role is ideal for someone who thrives on performance metrics, knows how to scale paid campaigns, and is ready to make an immediate impact. Key Responsibilities: Plan, execute, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms. Drive high-quality lead generation and conversion campaigns with measurable ROI. Optimize campaign performance through rigorous A/B testing, audience targeting, and data analysis. Collaborate closely with the creative team to develop impactful ad content and landing pages. Track, analyze, and report on campaign KPIs such as CPL, CTR, ROAS, and CAC. Manage budgets, timelines, and performance goals with precision. Stay current with platform changes, industry trends, and competitor activity. Requirements: 2–5 years of proven experience in performance marketing, especially focused on lead generation. Deep understanding of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and analytics tools. Experience working in or with digital agencies is a plus. Strong analytical skills and comfort with data-driven decision making. Excellent communication and project management abilities. Must be based in Kochi or willing to relocate. Ready to join immediately.

Job Title: Sr Associate- Performance Marketing Location: Mumbai- Marol Experience Required: 3-5 years Job Summary: Were seeking a smart and driven Senior Associate – Performance Marketing with 3–5 years of hands-on experience in B2C lead generation. The ideal candidate should possess strong communication skills and a proven track record of managing performance marketing campaigns across digital platforms like Google Ads, Meta (Facebook & Instagram), and LinkedIn. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns focused on B2C lead generation. Manage paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. Monitor and analyze campaign performance, ensuring ROI and CPA targets are met. Develop strategies to scale campaigns while maintaining efficiency. Collaborate with design and content teams to create compelling ad creatives and messaging. Generate performance reports and present actionable insights to stakeholders. Stay updated with the latest platform updates, industry trends, and best practices. Requirements: 3–5 years of experience in digital performance marketing, with a focus on B2C lead generation. Proficiency in running campaigns on Google Ads, Facebook/Instagram, and LinkedIn. Strong analytical skills and comfort with tools like Google Analytics, Excel, and campaign dashboards. Excellent verbal and written communication skills. Self-starter with a strategic mindset and the ability to thrive in a fast-paced environment.

Position Title: Marketing Lead Digital Marketing Services Experience Required : 6–12 years We are seeking an experienced Senior Digital Marketer to lead demand generation and content marketing for our digital marketing services targeted at B2B clients. The ideal candidate will have a proven track record in developing and executing digital campaigns, generating high-quality leads, and creating compelling content that drives business growth. A deep understanding of digital marketing services—including SEO, SEM, paid media, and analytics—is essential for success in this role. Key Responsibilities: Develop and execute comprehensive lead generation and demand generation strategies to drive qualified leads for digital marketing services. Plan, create, and distribute high-quality content (blogs, whitepapers, case studies, landing pages, newsletters) tailored to B2B buyer personas and various stages of the sales funnel. Manage and optimize multi-channel digital marketing campaigns across email, SEO, SEM, paid media, and social platforms. Collaborate with sales, product, and delivery teams to ensure alignment on messaging, target audiences, and campaign objectives. Analyze campaign data and KPIs to generate insights, optimize marketing efforts, and report on ROI. Stay updated on digital marketing trends, new technologies, and best practices relevant to B2B IT services. Mentor junior marketing team members and foster a collaborative, high-performance marketing culture. Required Skills & Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 6–8 years of B2B marketing experience, with a focus on lead/demand generation and content marketing. Strong understanding of digital marketing services, including SEO, SEM, PPC, social media, email marketing, and analytics. Hands-on experience with marketing automation platforms and CRM systems (HubSpot, Marketo, Salesforce, etc.). Proven ability to design and execute successful demand generation campaigns in a B2B IT context. Excellent content creation and copywriting skills for diverse digital channels. Strong analytical skills with experience in campaign performance analysis and data-driven decision-making. Familiarity with digital marketing tools such as Google Analytics, SEMrush, Google Ads, and LinkedIn Ads. Ability to manage multiple projects and collaborate effectively across teams. Exceptional communication and interpersonal skills.

Role Description: App Store Optimization (ASO) Paid Advertising (PPC, Display, Social Media) Content Marketing & Copywriting User Acquisition & Retention Strategies Analytics & Performance Tracking A/B Testing & Experimentation Cross-Functional Collaboration Market Research & Trend Analysis Key Skills: Responsible for managing multiple PPC advertising campaigns, which run on platforms including (Google, Bing and Yahoo Gemini) Managing multiple Ads including (Search, Mobile, Display, Engagement, Dynamic and Gmail) Managing Youtube Campaigns Generating maximum leads/conversions within the designated budget. Improve Quality Score & lower CPC for all the projects. Optimizing & Planning PPC strategy. Creating PPC Campaigns on Google Ad Words and Bing Ad Center. Perform keyword research and write effective PPC ads to match our goals. Data analysis & Deliver monthly reporting. Competitors Analysis using SEM Rush Landing Page Creation Interested candidate can share their profile on priyanka.n@probusinsurance.com and can contact on 7660829067.

Responsibilities: Create Campaign Strategies and monitor the execution to achieve the brand objective Objective Identification and delivery via curating the best digital strategy Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads Handling social pages of Instagram, Facebook, LinkedIn, etc. Develop, implement and manage a brand's social media strategy on a monthly basis. Define the most important social media KPIs. In-depth knowledge of paid marketing and daily implementation, reporting, and running of paid marketing on all social platforms. Measure the success of every social media campaign, as per required metrics Stay up to date with the latest social media best practices and updates Work with copywriters and designers to ensure content is informative and appealing or has relevant writing capability. Monitor SEO and user engagement and suggest content optimization. Communicate with industry professionals and influencers to create a strong network via social media. Provide constructive feedback to the team and train them to achieve desired results.Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads, Handling social pages of Instagram, Facebook, LinkedIn, etc.

—Develop & execute comprehensive digital marketing strategies —Lead & mentor a team of specialists (SEO, Social Media, Content, PPC, Lead Gen) —Handle end-to-end performance marketing, branding, SEO, paid campaigns Required Candidate profile —6-11 years of digital marketing exp, including 3-4 years in a leadership role —Exposure to International/Western markets is a plus —Experience with GTM strategies for both products and services

Were looking for a Senior Performance Marketing Manager who is execution-focused, data-obsessed, and passionate about delivering measurable growth through paid media. This role is perfect for someone who enjoys running campaigns daily, fine-tuning performance, and bringing in high-quality leads through a strong command of digital advertising platforms. Youll manage campaigns across channels like LinkedIn, Google, Meta, and YouTube, with a core focus on brand awareness and lead generation. Youre not just pressing buttonsyoure applying performance marketing intelligence to analyse trends, spot inefficiencies, and implement smart optimisations that improve ROI. Key Responsibilities: Paid Campaign Execution & Management Launch, manage, and optimise paid campaigns across LinkedIn, Google Ads (Search & Display), Meta (Facebook/Instagram), and YouTube. Set up precise targeting, bidding strategies, and budgets to attract relevant leads. Continuously refresh creatives and test new messaging and formats to drive higher engagement. Performance Monitoring & Intelligence Use data to inform every decisionmonitor campaign KPIs (CPL, CTR, ROAS, lead quality, etc.) daily and take quick action when needed. Apply performance marketing intelligence to identify patterns, spot drop-offs, and implement optimisations that boost conversions. Use tools like GA4, Google Tag Manager, Looker Studio, and Excel/Google Sheets to track campaign health. Lead Generation & Funnel Optimisation Own performance outcomes related to lead generation, working closely with marketing and sales teams to ensure leads are qualified and actionable. Implement best practices for full-funnel conversion tracking and continuously improve the lead quality and pipeline impact. Collaborate on landing page testing and funnel flows to maximise lead capture and reduce drop-offs. Analytics & Reporting Set up and maintain reporting dashboards to provide visibility into campaign performance and ROI. Prepare weekly/monthly performance reports with actionable insights and optimisations. Track key conversion events and campaign attribution throughout the funnel. Email Marketing & Automation Support Build and send email marketing campaigns using tools like HubSpot, ActiveCampaign, or Mailchimp. Use basic HTML to customise email templates for better design control and responsiveness. Support nurture journeys by aligning email campaigns with paid touchpoints. CRM & Lead Flow Integration Ensure campaigns are correctly integrated with CRM/marketing automation platforms like HubSpot, Salesforce, Marketo, or Pardot. Help troubleshoot lead flow issues, ensure proper tagging, and maintain campaign hygiene for accurate reporting.

A Digital Marketing Manager develops, implements, and manages digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads . They oversee various online marketing channels, analyze campaign performance, and collaborate with teams to optimize strategies. Their responsibilities include creating and managing content, monitoring trends, and reporting on campaign effectiveness. Key Responsibilities: Developing and Executing Digital Marketing Strategies: This involves planning and implementing campaigns across various digital channels like social media, email, search engines (SEO/SEM), and display advertising. Managing Online Presence: Building and maintaining a strong online presence for the company through social media, website content, and other digital platforms. Content Creation and Management: Creating engaging content, including social media posts, website copy, email newsletters, and other marketing materials. SEO/SEM Optimization: Optimizing website content and structure for search engines to improve organic traffic and manage paid search campaigns. Social Media Management: Managing social media accounts, developing content strategies, and running social media advertising campaigns. Email Marketing: Developing and executing email marketing campaigns, including list building, segmentation, and automation. Paid Advertising: Managing and optimizing paid advertising campaigns on various platforms like Google Ads, social media, and display networks. Performance Analysis and Reporting: Tracking and analyzing campaign performance metrics, generating reports, and identifying areas for improvement. Budget Management: Developing and managing campaign budgets to ensure efficient resource allocation. Staying Up-to-Date: Keeping abreast of the latest digital marketing trends, technologies, and best practices. Collaboration: Working with other marketing team members, content creators, designers, and developers to ensure cohesive campaigns. Reporting and Analysis: Regularly analyzing campaign performance, identifying areas for improvement, and presenting findings to stakeholders. Skills and Qualifications: Strong understanding of digital marketing principles and best practices: A deep understanding of SEO, SEM, social media marketing, email marketing, and content marketing. Experience with various digital marketing tools and platforms: Proficiency in Google Analytics, Google Ads, social media management tools, email marketing platforms, and other relevant tools. Excellent communication and collaboration skills: Ability to effectively communicate marketing strategies, campaign results, and collaborate with cross-functional teams. Strong analytical and data-driven mindset: Ability to analyze campaign performance, identify trends, and make data-informed decisions. Project management skills: Ability to manage multiple projects, meet deadlines, and work within budget constraints. Creative and strategic thinking: Ability to develop innovative marketing campaigns and strategies. Experience with content creation and management: Ability to create engaging content and manage content calendars.

Performance Marketing Manager Job Title : Performance Marketing Manager Experience : 1-4 Location : Chennai, Hyderabad, Bangalore Role Summary: Drive user acquisition and conversion through paid channels including Google Ads, Meta, LinkedIn, and programmatic platforms. Key Responsibilities: Plan and execute paid campaigns across platforms. Optimize ad creatives, targeting, and bidding strategies. Monitor CAC, LTV, ROAS, and other performance metrics. A/B test landing pages and ad formats. Requirements: Hands-on experience with Google Ads, Meta Ads Manager. Strong analytical and Excel skills. Familiarity with attribution and conversion tracking. Key Skills: Google Ads, Meta Ads Manager, LinkedIn Ads Conversion tracking and pixel setup A/B testing tools (Google Optimize, VWO) Landing page optimization (Unbounce, Instapage) Budget management and bid strategy Analytics platforms (GA4, Hotjar, Mixpanel)

Looking for someone who can: Plan and execute Facebook/Instagram ad campaigns, manage 25L+ ad spend budget, campaign optimise for leads/conversions, scale D2C growth, and report results to founders with strong creative & analytical input. Required Candidate profile 3–5 YOE in Facebook Ads with D2C brands. Must have scaled campaigns on META with 25L+ budget. Strong analytics, team handling (5–6 ppl), and digital-first marketing mindset.

As a Performance Marketer, you'll develop and execute performance-driven marketing strategies, focusing on lead generation. You'll drive customer acquisition, optimize conversion rates, and maximize ROI through various digital marketing channels. Annual bonus Provident fund Health insurance

About the Role: At NxtWave, were revolutionizing how India's youth build careers. As a Senior Marketing Manager, you'll drive the end-to-end marketing strategy focused on fresher acquisition across India's vernacular markets. This role spans paid performance marketing, influencer activation, SEO, content strategy, and on-ground field drives bringing together creativity, analytics, and speed. Key Responsibilities: 1 . Performance & Paid Marketing: - Plan and execute hyperlocal paid campaigns (Meta, Google, YouTube) across regional languages. - Own budget by region + language, optimizing for CPL, TI show-up rates, and final conversions. - Run sprint-based campaigns to meet urgent hiring needs (e.g., '30 Kannada reps by June 20') 2. Brand Leadership & Content Strategy: - Lead the development and execution of region-specific content strategies offer stories, testimonials, WhatsApp creatives, social narratives. - Ensure emotionally resonant messaging in each language, not just literal translations. - Own and scale NxtWaves brand positioning in vernacular markets, taking it to the next level through trust-building, creator storytelling, and consistent content narratives. - Collaborate cross-functionally to ensure brand consistency across all channels (paid, influencer, campus). 3. SEO + Organic Funnels: - Lead SEO for vernacular job-related searches (e.g., '15K job in Telugu')- Build and optimize landing pages and content clusters focused on regional aspirants. 4. Influencer & Community Marketing: - Identify and manage regional micro-influencers (YouTube, Instagram, Telegram admins)- Run referral-driven and meme-based campaigns targeting job-seeking youth. 5. Campus & Field Activation: - Lead offline drives via colleges, job fairs, ITIs, and walk-in events in regional belts- Manage event-to-funnel conversions (e.g., 100 walk-ins -> 60 TI -> 30 R1). 6. Agency & Vendor Coordination: - Collaborate with regional sourcing agencies and consultants- Set up and monitor performance-based contracts with clear SLAs. 7. Funnel Analytics & Ops: - Track funnel health across region x language x channel- Run daily optimizations and drop-off recovery campaigns. Requirements: 5+ years of experience in digital marketing, performance campaigns, or regional growth. marketing. Hands-on experience in vernacular campaigns across platforms. Demonstrated brand-building capability in regional or multi-language markets- Strong understanding of funnel metrics and marketing automation tools. Experience managing influencer/content vendors and agency relationships. Excellent data skills and a deep understanding of regional customer behavior. Ability to think long-term and scale high-performing campaigns across new geographies and languages. Preferred: background in hiring, education, or career-focused products Work Location: Hyderabad, Telangana (Work from office preferred)

Performance Marketer : We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs. Key Responsibilities: Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube. Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations. Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates. Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages. Conduct A/B testing for creatives, targeting, and messaging to maximize ROI. Work closely with the sales/enrollment team to ensure lead quality and conversion alignment. Create weekly/monthly performance reports and provide insights for continuous improvement.

Responsibilities: * Collaborate with cross-functional teams on campaign execution * Monitor performance metrics & optimize strategies continuously * Manage paid media spend across platforms

Responsibilities: - Create Campaign Strategies and monitor the execution to achieve the brand objective - Objective Identification and delivery via curating the best digital strategy - Managing and Supervising Facebook ads, Instagram Ads, Twitter Ads, and Linkedin Ads - Handling social pages of Instagram, Facebook, LinkedIn, etc. - Develop, implement and manage a brand's social media strategy on a monthly basis. - Define the most important social media KPIs. - In-depth knowledge of paid marketing and daily implementation, reporting, and running of paid marketing on all social platforms. - Measure the success of every social media campaign, as per required metrics - Stay up to date with the latest social media best practices and updates - Work with copywriters and designers to ensure content is informative and appealing or has relevant writing capability. - Monitor SEO and user engagement and suggest content optimization. - Communicate with industry professionals and influencers to create a strong network via social media. - Provide constructive feedback to the team and train them to achieve desired results.

Job description About VEYE Veye is a leading independent equities research firm established in 2017, dedicated to enhancing investment outcomes for clients through unbiased and precise recommendations on the Australian Stock Exchange (ASX). Since its inception, Veye has experienced significant growth, expanding its operations and client base. The company has established a strong presence in the financial services industry, offering comprehensive research and analysis to assist investors in making informed decisions. Veye's commitment to excellence and innovation has solidified its reputation as a trusted partner for investors seeking to navigate the complexities of the ASX. The firm's dedication to providing precise and unbiased recommendations has been instrumental in its branding and growth, positioning Veye as a leader in the equities research sector. As Veye enters a phase of rapid growth, we are looking for dynamic, energetic, and reliable individuals with a winning approach to join our team. Your contributions will play a crucial role in enabling us to continue on our successful journey and further expand our influence in the industry. Role Overview: The Digital Marketing Manager will play a pivotal role in developing and executing end-to-end digital marketing strategies, driving targeted lead generation, and ensuring the creation of high-quality, engaging content across platformsincluding video. This role requires a strategic thinker with hands-on expertise in digital marketing, video editing, branding, and performance analytics . The candidate should be comfortable managing content pipelines, leading campaigns, and creating compelling multimedia content tailored to digital channels. The ideal candidate is a proactive individual contributor with strong team management and multitasking abilities, capable of handling multiple parallel projects efficiently in a fast-paced, growth-driven environment. Key Responsibilities 1. Content Strategy, Creation & Video Marketing for Lead Generation Develop and execute a content strategy aligned with VEYEs business goals, with a strong focus on digital platforms and targeting Australian investors. Oversee and execute the creation of high-quality content including marketing emails, blogs, newsletters, social media posts, website content, and equity research reports. Create engaging and SEO-optimized content that incorporates video, infographics, and interactive elements to attract and retain customers. Collaborate with graphic designers and manage or assist in video editing tasks to produce compelling multimedia content for campaigns, YouTube, and social media. 2. Lead Generation & Lead Management Design and execute multi-channel lead generation campaigns (Google Ads, Facebook Ads, LinkedIn, SEO, email marketing, and video campaigns). Optimize landing pages, paid ads, and conversion funnels using both text and video elements to drive high-quality leads. Implement and manage CRM tools for effective lead tracking and nurturing. Collaborate closely with the sales team to qualify leads and enhance conversion performance. 3. Digital Marketing, SEO & Paid Advertising Develop and manage SEO, SEM, and video-SEO strategies to boost visibility and website traffic. Run and optimize paid advertising campaigns across Google, Facebook, LinkedIn, and YouTube for the best ROI. Monitor performance using analytics tools and adjust campaigns based on insights. Stay updated with evolving digital marketing and video content trends. 4. Brand Management & Innovation Strengthen and maintain VEYEs brand identity and digital presence through cohesive messaging and visual content, including branded video assets. Ensure consistency in branding across all platforms such as the website, social media, video channels, and marketing collateral. Develop and launch innovative campaigns that incorporate multimedia storytelling, motion graphics, and brand-aligned visuals. Oversee improvements to website UX/UI, integrating rich media content for better engagement. 5. Data-Driven Marketing & Analytics Track and analyze performance metrics including SEO rankings, engagement, video views, conversion rates, and ROI. Use tools like Google Analytics, CRM reports, video performance dashboards, and social media insights to refine strategies. Provide monthly performance reports with actionable insights and future recommendations. 6. Team Leadership & Cross-Functional Collaboration Supervise and mentor the marketing intern, including content creation, digital tools, and basic video editing. Collaborate with the research, design, and sales teams to align all marketing initiatives with business goals. Foster a results-oriented, creative, and growth-driven culture within the marketing team. Key Qualifications & Skills Bachelors degree in Marketing, Business, Communications, or a related field; MBA is a plus. Strong knowledge of the Australian financial market and equities research is highly preferred. Expertise in digital marketing strategies and video editing for creating engaging multimedia content. . Hands-on experience with tools like Adobe Premiere Pro, Final Cut Pro, Canva Video, or other video editing platforms. Strong communication skills both written and verbal. Ability to manage multiple projects and tight timelines in a startup environment. Preferred Skills Familiarity with graphic design tools (Adobe Creative Suite, Canva) and video editing software. Knowledge of the Australian Stock Exchange (ASX) and financial services industry. Experience working in a subscription-based business model. Why Join Us? Lead & Innovate: Shape the marketing strategy of a rapidly growing equity research firm. Fast-Paced Growth: Work in a dynamic startup environment with immense scope for innovation. Collaboration: Work closely with leadership and play a pivotal role in scaling the business. Performance-Based Growth: Competitive salary aligned with performance-based bonuses. How to Apply? If youre passionate about driving brand growth, creating impactful marketing strategies, and leading innovation, wed love to hear from you! Job Type: Internship (Full-Time) Pay: Up to 12,000.00 per month Schedule: Day shift Morning shift Work Location: In person

Responsibilities: Strong communication for client interaction Analyze & optimize campaign performance Plan, execute, and optimize paid campaigns on Facebook and Google Ads platforms Work with a results-driven marketing team Apply Now to Grow

Campaign Strategy & Execution: D2C Market Analysis Audience Research & Targeting Funnel-wise Budget Distribution Campaign Scaling & Performance Optimization Incremental Growth Planning Custom Performance Metrics Analysis Creative Performance Analysis Required Candidate profile 2 years of experience in performance marketing (Agency, preferably in D2C/eCommerce) Minimum budget spends monthly 20 Lacs Proficiency in Meta Ads Manager, Google Ads, GA4

Ready to lead high-impact digital campaigns across Meta, Google, and YouTube with 8-figure budgets? We're looking for a Performance Marketer with 8+ years of experience to drive growth, manage a multidisciplinary team, and build scalable lead-gen funnels in a fast-paced fintech environment. Key Responsibilities Own end-to-end performance marketing strategy across platforms like Meta Ads, Google Ads, YouTube, and other digital channels Lead a small team of content, design and performance marketing and mentor junior marketers to deliver strong ROI across campaigns Build and scale lead generation funnels, optimize CPLs, and drive conversions across different audience segments Analyze campaign performance, report on KPIs, and iterate strategies to meet growth goals Manage ad budgets efficiently and deliver consistent performance improvements Stay updated with the latest trends, tools, and best practices in digital performance marketing Qualifications & Experience 8+ years of experience in Performance Marketing, especially in managing large-scale paid campaigns. Proven experience in managing multi-disciplinary marketing teams, including content, design, paid media, SEO, and automation. A must-have: hands-on experience running B2C or D2C performance marketing campaigns Strong understanding of digital marketing, inbound marketing, and performance-driven campaigns. Excellent leadership, communication, and project management skills. Fluent communication in Hindi and English Interested candidates can email their updated resume to careers@crewkraftorz.com

Role Overview: We are looking for a senior expert to lead high-budget digital acquisition for IndiaMART through advanced performance campaigns on Google, YouTube, and Meta Ads. The candidate will be expected to strategize, execute, and scale acquisition efforts across top-performing categories. Key Responsibilities: Own and drive high-value paid campaigns across Google Search, YouTube, Meta Ads Strategic ownership of traffic, leads, and ROI across product categories Use tools like GA4, GTM, Looker Studio, and Hotjar for performance improvement Mentor junior team members and contribute to knowledge processes Develop A/B testing strategy across creatives, bids, and landing pages Collaborate with product and analytics for landing page and conversion rate optimization Required Skills: 5+ years of digital performance marketing experience 50L+ monthly budget management across paid media platforms Expertise in keyword planning, video marketing (YouTube), remarketing & audience segmentation Strong data interpretation and reporting skills Proven track record in reducing CPL and improving lead quality Preferred Skills: Experience in B2B/SaaS/Marketplace Stakeholder management and team leadership experience Exposure to performance automation or scripts in Google Ads Education Qualification: B.E./B.Tech Location: Noida Sector 135

Role Overview: This role demands full ownership of performance campaigns across Google and Meta platforms, with a focus on lead acquisition, user funnel optimization, and category-specific traffic growth. Key Responsibilities: End-to-end management of ad campaigns across Google Search, Display, YouTube, Facebook & Instagram Budget allocation, bid management, and daily performance optimization Collaborate with content, category, and design teams for impactful creatives Analyze conversion paths and optimize based on GA4, GTM, and heatmaps Scale campaigns while reducing CPL and increasing ROAS Required Skills: 3-5 years of experience in Google & Meta Ads campaign management Strong analytical skills and problem-solving abilities Knowledge of keyword match types, quality score, bidding strategy, and creative testing Working knowledge of Looker Studio, Excel formulas, and funnel analysis Preferred: Experience in B2B/marketplace or lead-generation campaigns Tools: Google Ads Editor, Meta Business Suite, Google Tag Manager Education Qualification: B.E./B.Tech Location: Noida Sector 135

Note - "Alternate Saturdays (1st,3rd &5th) are half day working" About the Role We are looking for a sharp, performance-driven marketer who combines analytical thinking with creative problem-solving. Youll own the full funnel from campaign planning to optimization and play a critical role in reducing CPL, improving lead quality, and scaling results across digital platforms. This role is ideal for someone who thrives on data, understands business outcomes, has worked in B2B environment or with agencies and moves fast without losing attention to detail. Key Responsibilities Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and relevant performance channels. Own lead generation targets and drive measurable impact across the funnel with a strong focus on lowering cost per lead (CPL) and improving conversion rates. Identify and test new audience segments, ad formats, keywords, and landing experiences to drive growth. Translate business briefs into campaign strategies with clear structures, intent mapping, and performance benchmarks. Collaborate with design, content, and product teams to develop high-performing creative assets and test variations. Set up and manage analytics dashboards; monitor performance metrics, attribution models, and retargeting layers. Work closely with the sales team to improve lead quality feedback loops , lead scoring models, and MQL-SQL alignment. Explore and implement marketing automation and retargeting journeys for better nurture and conversion. What We're Looking For 46 years of experience in performance marketing with proven results in lowering CPL and driving qualified leads at scale. Deep understanding of Google Ads, Meta Business Suite, LinkedIn Ads, and custom audience targeting strategies. Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages. Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards , etc. Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization. A collaborative team player with the ability to work cross-functionally and influence outcomes. Self-starter mindset with a bias for action, experimentation, and continuous improvement. Good communication skills Nice to Have Exposure to CRM and marketing automation tools (e.g., HubSpot, Zoho, MoEngage) Experience running campaigns across international markets or multi-location businesses Familiarity with SEO and how it complements performance channels Experience managing agency relationships or freelancers Success in the First 90 Days Looks Like: Audit of existing campaign structure with prioritized recommendations 1520% CPL reduction through quick-win experiments Structured dashboards and weekly reporting cadence in place Increased volume of high-quality, sales-aligned leads This is a performance bonus linked role .