SEO & Paid Marketing Specialist

As an SEO & Paid Marketing Specialist at Brototype, Keralas No.1 Software Training Institute, your role will involve optimizing strategies to enhance visibility and growth. You will focus on Answer Engine Optimization (AEO) and Large Language Model Optimization (LLMO) to elevate Brototype's ranking on Google, secure featured snippets, and ensure citations in AI-driven answers from platforms such as ChatGPT, Gemini, and Perplexity. **Key Responsibilities:** - Develop and implement SEO strategies to improve visibility and drive growth. - Optimize content for featured snippets, voice search, AI Overviews, and answer engines. - Utilize schema markup to enhance search engine results. - Generate structured and authoritative content for Large Language Models (LLMs) to utilize. - Perform keyword research, audits, and competitor analysis. - Monitor performance metrics using tools like GA4, GSC, Ahrefs, SEMrush, etc. **Qualifications Required:** - 3-6 years of experience in SEO, preferably within the EdTech or training industry. - Profound understanding of SEO, Answer Engine Optimization (AEO), and Large Language Model (LLM) optimization. - Proficiency in SEO tools and basic knowledge of HTML/CSS. - Strong communication and analytical skills. - Own Laptop is a must. In addition to the above requirements, it would be considered a plus if you possess experience in entity-based SEO, AI workflows, Conversion Rate Optimization (CRO), and knowledge graph optimization.,