Performance Marketer

We are looking for a highly skilled Performance Marketer to plan, execute, and optimize

paid marketing campaigns across multiple industries Education (Firebird Institute),

Healthcare (Vedanayagam Hospital), Food E-commerce, and Fashion Clothing. The

candidate should be data-driven, creative, and experienced in running ads across Meta Ads,

Google Ads, YouTube, LinkedIn, and other relevant platforms.

Key Responsibilities

• Plan, create, and manage paid ad campaigns across Google, Meta(Facebook/Instagram), LinkedIn, YouTube, and other emerging platforms.
• Optimize campaigns for lead generation, conversions, ROAS, and CPL across different business models (Education, Healthcare, E-commerce, Fashion).
• Conduct A/B testing, audience segmentation, and creative testing to improve performance.
• Monitor analytics dashboards and deliver performance reports with insights and recommendations.
• Collaborate with design/content teams to create effective ad copies, creatives, and landing pages.
• Stay updated on digital marketing trends, ad policies, and platform algorithm updates.
• Manage ad budgets efficiently to maximize ROI.

Qualifications

Bachelors or Masters degree in Marketing, Business, or related field.

25 years of proven experience in performance marketing with measurable results.

Certification in Google Ads, Meta Blueprint, or other ad platforms is a plus.