Performance Marketer

Location: Ahmedabad, Gujarat (On-site)

Experience: Minimum 2 years

Platforms Knowledge: Google ads and Meta ads (Bing ads, snapchat ads etc are bonus)

Industry: Agency or D2C brand experience

Salary Range: Till 5 -6 LPA

Role Overview:

As a Performance Marketing Specialist, you will play a crucial role in optimizing our digital

advertising efforts across a range of platforms, including Google Ads, LinkedIn Ads, Snapchat

Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, and more. Your expertise will

directly impact our brand's visibility and conversion rates. We are seeking a talented professional

with a minimum of 2 years of experience in performance marketing.

Key Responsibilities:

 Develop and implement comprehensive digital marketing strategies across various paid

advertising platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads,

TikTok Ads, Twitter Ads, and others.

 Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, and

conversion rates.

 Conduct keyword research, ad copywriting, and creative development to maximize

campaign performance.

 Utilize Google Analytics and other analytical tools to monitor, analyze, and report on

campaign performance, making data-driven adjustments to achieve KPIs.

 Continuously analyze and refine website conversion funnels to enhance user experience

and increase conversion rates.

 Collaborate with the marketing and design teams to create and test landing pages, ad

creatives, and other assets for campaigns.

 Stay up to date with industry trends, emerging platforms, and best practices to ensure a

competitive edge in the market.

 Budget management and allocation, ensuring maximum ROI on advertising spend.

 Collaborate with cross-functional teams to align marketing efforts with company goals.

Qualifications:

 Minimum of 2 years of experience in performance marketing, with a strong focus on paid

advertising.

 Proficiency in managing paid advertising campaigns on platforms such as Google Ads,

LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.

 Strong understanding of Ecommerce marketing channels and campaign measurement.

 Should have in-depth knowledge of Google Tag Manager

 In-depth knowledge of Google Analytics, Excell and other analytics tools.

 Experience with A/B testing, conversion rate optimization, and marketing funnel analysis.

 Strong analytical skills and the ability to interpret data to drive decision-making.

Direct Apply: https://forms.gle/WozWb4XnqXEv9VWWA