Performance Marketer

Job Summary

We are seeking a highly skilled Performance Marketer who specializes in Google Ads, Meta (Facebook/Instagram) Ads, and Lead Generation campaigns. The ideal candidate will be responsible for planning, executing, optimizing, and reporting performance-driven campaigns to ensure maximum ROI and quality lead flow for both in-house and client-based projects.

Key ResponsibilitiesGoogle Ads Management

• Create, manage, and optimize Search, Display, YouTube, and Performance Max campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Improve Quality Score, CTR, CPA, and overall campaign performance.

Meta (Facebook & Instagram) Ads

• Plan and execute lead-gen and conversion-driven campaigns.
• Set up custom audiences, lookalike audiences, and retargeting funnels.
• A/B test creatives, audiences, and placements for better performance.

Lead Generation & Funnel Optimization

• Develop and manage lead-generation strategies across multiple platforms.
• Optimize landing pages (with design team) to improve conversion rates.
• Ensure lead quality through continuous monitoring and filtering.

Analytics & Reporting

• Track campaign performance using Google Analytics, Meta Analytics, and internal dashboards.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Monitor and manage advertising budget efficiently.

Creative Coordination

• Work with the design/content team for ad copies, creatives, and videos.
• Suggest creative improvements based on data insights.

Client Coordination (If applicable)

• Communicate campaign progress, results, and strategy suggestions with clients.
• Collect requirements and align goals with performance metrics.

Required Skills & Qualifications

• Proven experience running Google Ads & Meta Ads, especially Lead Generation.
• Strong understanding of CPC, CPA, CPL, ROAS, and funnel metrics.
• Hands-on experience with Google Analytics, Tag Manager, Pixel Setup, UTM tracking.
• Ability to analyze data and turn insights into actions.
• Strong copywriting & ad creative understanding (preferred).

Key Attributes

• Result-driven and ROI-focused
• Strong analytical and problem-solving skills
• Good communication and reporting abilities
• Ability to multitask and manage multiple projects

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person