Performance Marketer

Campaign Strategy & Execution

• Develop and execute performance-driven digital marketing campaigns across platforms.
• Create and manage campaigns tailored to client goals.

Ad Creation & Testing

• Collaborate with the creative team to design and produce high-performing ad creatives.
• Implement A/B tests for ad copy, visuals, targeting, and bidding strategies to refine campaigns.
• Ensure alignment of ad creatives with client messaging and branding guidelines.

Analytics & Reporting

• Monitor campaign performance using analytics tools and Track key performance indicators (KP|s) such as CPC, CPA, ROAS, and conversion rates.
• Prepare and present detailed reports on campaign performance, with recommendations for improvement.

Budget Management & Optimization

• Ensure campaigns are cost-effective and within the allocated advertising budget.

Market Research & Trend Monitoring

• Stay updated with the latest trends in digital advertising, competitor strategies and platform updates.
• Conduct audience research to identify opportunities for targeting improvements.
• Identify and test new digital advertising platforms and strategies.

Job Type: Full-time

Work Location: In person