Performance Marketer

0 years

0 Lacs

Posted:2 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Campaign Strategy & Execution

  • Develop and execute performance-driven digital marketing campaigns across platforms.
  • Create and manage campaigns tailored to client goals.

Ad Creation & Testing

  • Collaborate with the creative team to design and produce high-performing ad creatives.
  • Implement A/B tests for ad copy, visuals, targeting, and bidding strategies to refine campaigns.
  • Ensure alignment of ad creatives with client messaging and branding guidelines.

Analytics & Reporting

  • Monitor campaign performance using analytics tools and Track key performance indicators (KP|s) such as CPC, CPA, ROAS, and conversion rates.
  • Prepare and present detailed reports on campaign performance, with recommendations for improvement.

Budget Management & Optimization

  • Ensure campaigns are cost-effective and within the allocated advertising budget.

Market Research & Trend Monitoring

  • Stay updated with the latest trends in digital advertising, competitor strategies and platform updates.
  • Conduct audience research to identify opportunities for targeting improvements.
  • Identify and test new digital advertising platforms and strategies.

Job Type: Full-time

Work Location: In person

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