Brand Manager - Retail

Job Description

Design and implement brand strategies aligned with business objectives, consumer insights, and market trends. Plan, execute, and evaluate retail marketing campaigns to drive footfall and sales across stores. Ensure consistency and effectiveness in visual merchandising across all retail outlets, in line with brand guidelines. Conduct regular market and competitor analysis to identify opportunities and threats, informing brand positioning. Monitor retail performance metrics and ROI of brand initiatives; adjust strategies to optimize results. Work closely with sales, product, supply chain, and creative teams to ensure unified brand messaging and execution. Develop initiatives to improve in-store customer experience, loyalty, and engagement with the brand. Manage brand marketing budgets efficiently, ensuring effective allocation of resources across retail initiatives. Liaise with external partners such as creative agencies, printing vendors, and event organizers to execute brand campaigns effectively.