Performance Marketing Manager

Performance Marketing Manager (Paid Media + Influencer) Remote

Company:

Why this role exists

clear financial answers, roadmap

North star (first 6090 days):

What youll own (primary secondary)

• Creator/Influencer program (primary):

  Source, vet, and onboard microcreators/operators in

  UAE, UK, US, India

  for

  Miivo and client brands

  . Own outreach, negotiations, briefs,

  usage rights

  , timelines, and payouts.

• Client campaign ops:

  Turn SOW/briefs into shipped work: mapping ICPs, building creator shortlists, coordinating approvals, and keeping

  brand/legal/compliance

  tidy per client. Maintain

  SLA

  dates and comms cadence.

• UGC production & repurposing:

  Convert creator outputs into

  statics, carousels, short videos

  ; prepare

  allowlisted/whitelisted

  variants; enforce

  #ad/paid partnership

  disclosures (per region).

• Measurement & tracking:

  Create

  link/UTM kits

  per creator/client; wire up

  GA4

  , platform pixels, clean naming; maintain an outcomes dashboard (reach, CTR/CVR, CPA/CPL, costperview, creator ROI).

• Paid amplification (secondary):

  Launch/optimize

  allowlisted

  and brand campaigns on

  Meta/LinkedIn/Google

  in

  US/UK/Canada/UAE

  ; apply guardrails, negatives, and creative refresh. Manage

  client brand accounts

  as needed.

• Funnel & LP iteration:

  Partner with CMO to brief

  /healthscore

  ,

  /benchmark

  ,

  /whatsappdemo

  ; run simple A/Bs; close the loop to WhatsApp community.

• Weekly reporting:

  Cost CTR/CVR CPA/CPL

  creator ROI

  per brand; clear next tests.

Day30 / Day60 / Day90 outcomes

By Day 30

• Creator pipeline live (30 prospects/region) across

  UAE/UK/US/India

  ; 58 creators vetted/briefed.
• GA4 + pixels + UTMs verified for

  Miivo and first client

  ; disclosure checklist signed.
• First

  UGC set

  delivered; 1 allowlisted Meta ad flighted with creator handle (Miivo or client).

By Day 60

• 10 creators live across Miivo + clients;

  allowlisting/whitelisting

  running on Meta/LinkedIn.
• 20 active creative variants (UGC + brand statics) across brands.

• CPA/CPL

  within

  2030% of target

  on at least one channel/region per brand.

By Day 90

• Engine v1: outreach brief publish amplify report (weekly) across

  Miivo + 23 client accounts

  .
• Multiregion coverage with

  stable CPA/CPL target

  on 2+ channels or cohorts.
• Portfolio dashboard with cost CTR/CVR CPA/CPL creator ROI; renewal recommendations.

Responsibilities (weekly cadence)

• Launch/iterate paid campaigns; maintain negatives, placements, and audience hygiene.
• Build briefs/storyboards for statics, carousels, and short video; coordinate edits.
• Run

  ClicktoWhatsApp

  and remarketing loops; ensure CRM tags and consent.
• Own quality gates: tracking parity (platform vs GA4), speed, and LP instrumentation.
• Source & manage creators across

  UAE/UK/US/India

  ; ensure

  proper disclosures

  and usage rights; handle

  allowlisting

  for paid amplification.
• Produce concise weekly reports: what we tried, what worked, what’s next.

Musthave experience

• 1–4 years in

  performance marketing

  with direct, handson spend on

  Google, LinkedIn, and Meta

  .
• Demonstrated success launching in

  US/UK/Canada/UAE

  (targeting, compliance nuances, currency/budget pacing).
• Strong analytics:

  GA4

  , GTM (ideally

  serverside

  ),

  Meta CAPI

  , Enhanced Conversions, LinkedIn Insight Tag; Looker Studio or similar.
• Creative operator: can brief, crop, and iterate statics/shorts; comfort with Canva/Adobe/Figma.
• Funnel thinking: LP testing, offers, and UTM discipline.

Nicetohave exposure

• Influencer/creator marketing

  in

  UAE, UK, US, and India

  (microcreators, B2B operators, finance creators).
• Allowlisting/whitelisting workflows; creator usage rights; disclosure standards (#ad/paid partnership).
• Light SQL or spreadsheet wizardry; MMMlite or incrementality basics.
• Automation familiarity (Zapier/

  n8n

  ), and WhatsApp/Telegram community mechanics.

Skills & traits we value

• Handson

  : you enjoy Ads Manager more than slides.

• Firstprinciples tester

  : form crisp hypotheses; design clean tests; make the next call quickly.

• Creative judgment

  : strong hook sense; you can spot (and cut) lowsignal work.

• Operational rigor

  : if it’s not tagged, it didn’t happen.

• Clear communication

  : short updates, crisp dashboards, grounded insights.

• Global empathy

  : comfortable tailoring for US/UK/Canada/UAE audiences.

What you’ll use here

CAPI

Success metrics (initial)

• CPA (free signup)

  at/under target by Day 90 on 2+ channels/regions.

• Creative testing velocity

  : 8–10 meaningful variants/week.

• Tracking quality

  : 10% variance platform vs GA4 on primary events.

• Creator pilots

  : 2 collaborations live with clear ROI readouts.
• Contribution to

  WhatsApp community

  growth and engagement.