Paid Media Manager-Leading Retail MNC-Mumbai

Role & responsibilities

Retail Media Manager

• Digital Paid Media

  Search, Social, Programmatic, Video & Display (upper, mid & lower funnel)

• Retail Media Networks

  Success will be measured by incremental sales, ROAS / TACoS, share-of-search, new-to-brand growth, and data-driven optimisation of 50+ Cr annual budgets across priority and incubation brands.

Key Roles and Responsibilities

1. Retail Media Network Management

• Build annual retail-media strategy & Joint Business Plans with Marketplace
  
• Own media briefs, flighting, bidding, catalogue readiness and creative specs.
  
• Lead external RMN agency; govern SLAs, pacing and innovation pilots.
  
• Optimise to TACoS, share-of-shelf/search, new-to-brand and other RMN-specific
  KPIs.
• Translate marketplace insights into full-funnel brand and merchandising actions.
  

2. Digital Paid Media (Search, Social, Programmatic)

• Participates in the Brands overall media strategy, defines and executes the paid media strategy
  
• Based on the 360 Consumer Marketing Plan, defines the paid media plan: where to play, calendar, assets, in accordance with brand digital strategy and owned and earned media
  
• Lead external performance-marketing agency; govern SLAs, pacing and innovation pilots
  
• Defines A&P budget needs and optimal paid media mix to reach goals (always on and campaigns)
  
• Drives monthly review of A&P budget and proposes reallocation when necessary
  
• Prepares agency brief, with review from Consumer Marketing, leads communications with the agency for branded projects. Controls plan and assets created by the agency
  

3. Strategy, Investments and Reports

• Monitor overall media investments from all brands and consolidates paid media activities across brands
  
• Oversees Brands advertising strategy and investments
  
• Build consolidated calendar of paid media and retail activities and ensure coordination
  across brands, building a portfolio approach
• Consolidates planning of performance activities (search, paid social, programmatic
  buying etc.), budgeting and forecasting processes ensuring alignment with brand guidelines and timetables, incorporating appropriate challenge and analysis, with

clearly defined accountability for delivery of these plans.
• Report on planned vs achievement to internal stakeholders monthly, quarterly and annually.

4. Enablement & Innovation

• Upskill

  DCM team

  on RMN best practices; cross-train retail-media executives.
• Pilot new ad formats
  
• Benchmark against competitors; share test-and-learn roadmaps regionally.