Performance Marketing Manager

2 years

5 - 6 Lacs

Posted:7 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Performance Marketing Executive

Location: Gurugram
Experience Required: Minimum 2 Years
Employment Type: Full-time

Job Summary:

We are seeking a highly skilled and data-driven Performance Marketing Executive to manage and optimize our digital advertising campaigns across Google and Meta (Facebook & Instagram) platforms. The ideal candidate should have strong analytical skills, campaign execution experience, and a track record of delivering measurable results.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms.
  • Manage campaign budgets and ensure cost-efficiency while achieving KPIs (CTR, ROAS, Conversions, CPL, etc.).
  • Conduct keyword research, audience segmentation & competitor analysis to improve ad performance.
  • Create, monitor, and optimize campaigns in Search, Display, Video, and Social Media ads.
  • Coordinate with creative teams for ad copies, visuals, and landing page optimization.
  • Track, measure and report campaign performance using Google Analytics & Meta Business Manager.
  • Implement A/B testing to improve campaign results.
  • Stay updated with the latest industry trends, platform changes & algorithm updates.
  • Generate weekly and monthly performance reports for management review.

Required Skills & Qualifications:

  • Minimum 2 years of experience in performance marketing.
  • Hands-on experience in managing Google Ads (Search, Display, YouTube) and Meta Ads campaigns.
  • Strong understanding of digital marketing metrics and tracking tools.
  • Proficiency in Google Analytics, Tag Manager & Pixel setup.
  • Excellent analytical, communication, and problem-solving skills.
  • Ability to handle multiple campaigns and meet deadlines.

Preferred Qualifications:

  • Google Ads & Meta Blueprint Certifications (added advantage).
  • Experience with remarketing & conversion optimization strategies.
  • Familiarity with e-commerce advertising will be preferred.

Salary Range: [As per Company Standards]

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

Application Question(s):

  • Do you have experience in app marketing?

Experience:

  • Performance marketing: 2 years (Required)

Location:

  • Gurugram, Haryana (Required)

Work Location: In person

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