Digital Marketing Manager

Position Summary

The Digital Marketing Manager in Tudip is passionate about all things in marketing and technology. Someone who understands and works towards performance based marketing, well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue, tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Roles & Responsibilities

As a part of an agile team environment, you are expected to independently work on end-to-end target delivery which includes

• Planning and managing marketing campaigns on all channels (web, email and social) to ensure improved performance metrics with increased leads.
• Planning and managing social media strategy and posting content frequently and accurately on social channels.
• Will work with the marketing team, supporting teams (such as programmers) to launch campaigns on time and on budget.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns from concept to execution.
• Collaborate with internal teams to create landing pages and optimize user experience
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Job Requirements/Qualifications

• Educational Qualification: MBA (Marketing).
• Hands-on 5+ working experience in digital marketing.
• Strong grasp of current marketing tools and strategies, and best practices in online marketing and measurement.
• Leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Sense of appreciation for content, design, and aesthetics.
• Experience in identifying target audiences and devising creative digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in creating, managing and optimizing Google Adwords campaigns.
• Working knowledge of WordPress.
• Proficiency in digital marketing tools and platforms
• Strong analytical skills and data-driven thinking.