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Digital Marketing Manager

Digital Marketing Manager

Rashmi Engicon

0 years

1 - 6 Lacs

india

Posted:6 hours ago| Platform: GlassDoor logo

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Skills Required

marketing crm ads management automate reports pipeline seo strategies content video data analytics targeting collaboration software hubspot salesforce zapier

Work Mode

On-site

Job Type

Full Time

Job Description

A. Lead Generation & Conversion

Develop and execute digital marketing campaigns to attract potential property buyers, sellers, or renters.
Integrate CRM with lead generation platforms (Facebook Ads, Google Ads, real estate portals, etc.).
Track and optimize cost per lead (CPL) and conversion rates.

B. CRM Management & Automation

Set up and maintain CRM workflows for lead nurturing and sales tracking.
Automate follow-ups, reminders, and email drip campaigns.
Ensure leads are categorized (hot, warm, cold) and assigned to the right agents.
Create dashboards and reports to monitor agent performance, deal pipeline, and ROI.

C. Brand Awareness & Digital Presence

Manage social media accounts, real estate listings, and online reputation.
Implement SEO strategies for the company website and property listings.
Run content marketing campaigns (blogs, virtual tours, video walkthroughs).

D. Data Analytics & Reporting

Use analytics tools (Google Analytics, Meta Insights, CRM reports) to measure marketing ROI.
Present weekly/monthly performance reports to management.
Use CRM data to improve campaign targeting and audience segmentation.

E. Collaboration with Sales & Tech Teams

Align marketing campaigns with sales goals.
Train the sales team on CRM usage and data management.
Work with developers to integrate CRM with websites, chatbots, and third-party tools.

CRM & Software Knowledge

CRM Platforms: HubSpot, Salesforce, Zoho CRM, Propertybase, Realtyna, Bitrix24, Follow Up Boss
Integrations: Zapier, Google Ads, Facebook Pixel, WhatsApp Business API
Analytics Tools: Google Analytics, Meta Business Suite, CRM Dashboards

Job Type: Full-time

Pay: ₹15,000.00 - ₹55,529.36 per month

Work Location: In person

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