0 years

2 - 6 Lacs

Posted:14 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Plan, develop, and execute integrated marketing campaigns that combine digital, ATL, and BTL channels.
  • Manage digital marketing initiatives including SEO, SEM, social media, email, content, and performance marketing.
  • Collaborate with creative, media, and production teams to ensure brand consistency across all touchpoints.
  • Oversee ATL campaigns (TV, radio, print, outdoor) to strengthen brand positioning and awareness.
  • Lead BTL activities such as events, activations, sponsorships, in-store promotions, and direct marketing.
  • Develop and manage the annual marketing budget and ensure cost-effective media and campaign planning.
  • Analyze campaign performance data and provide actionable insights to optimize ROI.
  • Stay updated with market trends, competitor activities, and emerging technologies.
  • Work closely with sales and product teams to align marketing initiatives with business objectives.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.42 per month

Benefits:

  • Paid sick time
  • Paid time off

Work Location: In person

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