Performance Marketing Manager

Role & responsibilities

• Develop and execute performance marketing strategies across paid channels (Google Ads, Meta, LinkedIn, affiliates, programmatic, etc.).
• Manage end-to-end paid campaigns including planning, execution, monitoring, optimisation, and reporting.
• Collaborate with product, sales, and digital teams to define campaign objectives and KPIs.
• Optimize campaigns for maximum ROI, cost per acquisition (CPA), and lead quality.
• Conduct A/B testing, audience segmentation, and creative optimization to enhance campaign performance.
• Work closely with creative and content teams to develop high-impact ad copies and visuals.
• Manage and track digital marketing budgets, ensuring efficient allocation and utilization.
• Monitor competitor campaigns and market trends to identify new growth opportunities.
• Leverage analytics tools (Google Analytics, Data Studio, etc.) to measure and report campaign effectiveness.
• Coordinate with external agencies, publishers, and affiliate partners for campaign execution.
• Ensure compliance with regulatory and brand guidelines in all campaigns.

Preferred candidate profile

• Strong expertise in performance marketing tools and platforms (Google Ads, Meta, LinkedIn Campaign Manager, etc.).
• Data-driven with strong analytical and problem-solving skills.
• Hands-on experience with web analytics, tracking, and reporting tools.
• Ability to manage budgets and deliver campaigns within ROI/CPA targets.
• Knowledge of remarketing, funnel optimization, and attribution models.
• Strong communication and collaboration skills for cross-functional execution.

Agile mindset with the ability to adapt to rapidly changing digital trends.

Education/Certifications:

• Certifications in Digital Marketing, Google Ads, Meta, Analytics, or related areas advantageous.
• Graduate /Post Graduation in Marketing / Mass Communication / Business Administration.

Interested candidate may share their updated resume on adarsh.pandey@utkarsh.bank with subject line" Profile for Performance Marketing".