Role Objective: To plan, create, and execute impactful social media strategies that drive consistent follower growth, engagement, and conversions across multiple brand locations. The role requires a mix of creative storytelling, data-driven decision-making, and strong coordination with design, video, and marketing teams to ensure every post contributes to brand visibility and measurable community growth. Key Responsibilities: 1. Strategy & Planning Build monthly content calendars outlining post frequency, campaign themes, and growth objectives. Plan and execute campaigns for ongoing promotions, seasonal events, memberships, and partnerships. Maintain a balanced content mix: reels, carousels, stories, testimonials, influencer collaborations, and trending audio content. Research social trends and audience behavior to refine brand tone and posting strategy. 2. Content Creation & Execution Collaborate with the design and video teams to develop engaging and visually appealing content. Review and finalize copy, hashtags, and CTAs for every post. Maintain a consistent and family-friendly voice that emphasizes fun, trust, and community. Ensure posts go out on time and align with the overall campaign calendar. 3. Community Management & Growth Drive organic follower growth through consistent posting, trend participation, and engagement strategies. Build relationships with local influencers and community pages for collaborations and cross-promotions. Respond promptly to DMs, comments, and mentions to improve engagement rates and sentiment. Execute follower campaigns, giveaways, and shoutout drives to attract new audiences. 4. Analytics & Reporting Track performance metrics including reach, engagement, saves, shares, and follower growth. Create monthly reports highlighting wins, learnings, and actionable insights. Monitor competitors and identify opportunities for content differentiation. Share data-backed recommendations to optimize upcoming campaigns. 5. Collaboration & Coordination Work closely with account managers and marketing leads to align on brand goals and campaign direction. Coordinate with creative teams to ensure timely delivery of visuals and videos. Align with paid ads and SEO teams for integrated marketing performance. Participate in weekly syncs to review metrics and brainstorm growth ideas. Key Performance Indicators (KPIs): 🚀 Follower Growth: +1,000 net followers per month per location (minimum). 🎥 Organic Reach: 50k+ views on key reels or event-based content. 💬 Engagement Rate: Maintain 10%+ engagement rate across posts. 📈 Reach Growth: 20% MoM increase in organic reach. 🕒 Consistency: 100% posts delivered on schedule. 🎯 Conversion Impact: Trackable link clicks, bookings, or DM inquiries from posts. Tools Required: Scheduling & Analytics: Meta Business Suite, Later Design & Collaboration: Canva, Google Drive, Asana Reporting: Meta Insights, Google Sheets/Looker Studio
Role Overview: We are seeking an experienced Digital Marketing Manager who understands the unique challenges of the FEC industry. This role combines strategy with execution, requiring expertise in performance marketing, local SEO, and multi-location campaign management. The ideal candidate should be hands-on with ads, data-driven in decision making, and confident in leading teams to deliver measurable results for FEC clients. Key Responsibilities: FEC-Focused Marketing Strategy: Develop and execute end-to-end marketing strategies tailored for indoor play zones, trampoline parks, and related FEC businesses. Lead & Mentor Teams: Oversee a team managing SEO, paid ads, social media, and creative — ensuring campaigns drive both foot traffic and birthday/event bookings. Performance Marketing: Manage and optimize Google Ads, Meta Ads, Tiktok Ads and Google Tag Manager (GTM) to maximize ROI and local reach. Local SEO & Content: Build SEO roadmaps with a focus on “near me” searches, multi-location visibility, and family-centered content strategies. Social Media & Engagement: Align social content with FEC brand voices, seasonal promotions (Halloween, Easter, Summer Camps), and community events. Analytics & Reporting: Track KPIs such as cost-per-booking, membership sales, and repeat customer growth. Present data insights to clients in a clear, actionable way. Innovation: Stay ahead of FEC marketing trends — from influencer collaborations with parent bloggers to automation for lead nurturing. Client Management: Lead client discussions, provide performance reviews, and proactively identify growth opportunities. Requirements: 8+ years of proven social and digital marketing experience, ideally with multi-location FEC brands. Should be able to create compelling, engaging content for socials and direct the team with roadmap and action plan Hands-on expertise in Google Ads, Meta Ads, and Google Tag Manager. Strong knowledge of local SEO, event promotion, and customer funnel optimization. Proven success in growing foot traffic, event bookings, and memberships. Ability to lead cross-functional teams and manage multiple FEC accounts simultaneously. Excellent communication, client-facing, and presentation skills. Job Details: Work Timing: EST hours (6:00 PM – 2:00 AM IST), Monday to Friday Compensation: ₹70,000 per month (PF included) Mode: Full-time, Remote (Work from Home) Requirements: Own laptop and stable internet connection It’s a 6-day work week.
Role Overview: We are seeking an experienced Digital Marketing Manager who understands the unique challenges of the FEC industry. This role combines strategy with execution, requiring expertise in performance marketing, local SEO, and multi-location campaign management. The ideal candidate should be hands-on with ads, data-driven in decision making, and confident in leading teams to deliver measurable results for FEC clients. Key Responsibilities: FEC-Focused Marketing Strategy: Develop and execute end-to-end marketing strategies tailored for indoor play zones, trampoline parks, and related FEC businesses. Lead & Mentor Teams: Oversee a team managing SEO, paid ads, social media, and creative ensuring campaigns drive both foot traffic and birthday/event bookings. Performance Marketing: Manage and optimize Google Ads, Meta Ads, Tiktok Ads and Google Tag Manager (GTM) to maximize ROI and local reach. Local SEO & Content: Build SEO roadmaps with a focus on near me searches, multi-location visibility, and family-centered content strategies. Social Media & Engagement: Align social content with FEC brand voices, seasonal promotions (Halloween, Easter, Summer Camps), and community events. Analytics & Reporting: Track KPIs such as cost-per-booking, membership sales, and repeat customer growth. Present data insights to clients in a clear, actionable way. Innovation: Stay ahead of FEC marketing trends from influencer collaborations with parent bloggers to automation for lead nurturing. Client Management: Lead client discussions, provide performance reviews, and proactively identify growth opportunities. Requirements: 8+ years of proven social and digital marketing experience, ideally with multi-location FEC brands. Should be able to create compelling, engaging content for socials and direct the team with roadmap and action plan Hands-on expertise in Google Ads, Meta Ads, and Google Tag Manager. Strong knowledge of local SEO, event promotion, and customer funnel optimization. Proven success in growing foot traffic, event bookings, and memberships. Ability to lead cross-functional teams and manage multiple FEC accounts simultaneously. Excellent communication, client-facing, and presentation skills. Job Details: Work Timing: EST hours (6:00 PM 2:00 AM IST), Monday to Friday Compensation: ?70,000 per month (PF included) Mode: Full-time, Remote (Work from Home) Requirements: Own laptop and stable internet connection It's a 6-day work week.