SEO Specialist

Location: Remote

Reports to: Founders / Digital Marketing Manager

We're looking for a results-driven SEO Specialist with 35 years of proven experience in organic search to join our growing digital team. The ideal candidate has expertise in AIO (AI-Optimized SEO), SXO (Search Experience Optimization), and Geo/Local SEO, along with hands-on experience managing US-based clients.

This role involves developing and executing advanced SEO strategies, creating client-facing strategy decks, optimizing for performance, and supporting business development through SEO-led pitches. You'll stay ahead of search trends and innovations to ensure continuous growth in visibility, engagement, and conversions.

Key Responsibilities

• Develop and implement full-funnel SEO strategies: keyword research, on-page optimization, off-page link building, technical SEO, and content enhancement.
• Leverage AI-driven SEO techniques (AIO) for keyword clustering, content optimization, and workflow automation.
• Execute Local SEO strategies including GMB optimization, local citations, and map pack visibility for US-based clients.
• Work directly with US clients to understand their goals, build trust, and present actionable SEO strategies.
• Prepare and present client-facing deliverables such as pitch decks, SEO reports, and quarterly business reviews.
• Stay up-to-date with algorithm updates, AI trends in SEO, and emerging SERP features; proactively suggest strategy shifts.
• Collaborate cross-functionally with content, social media, web development, and design teams to align SEO across channels.
• Measure, analyze, and report on performance metrics such as traffic, rankings, conversions, and engagement.
• Support business development assist with lead generation, strategy presentations, and client onboarding.
• Create and maintain SEO documentation, checklists, SOPs, and process guidelines for internal use.

Required Skills & Experience

• 35 years of solid, hands-on SEO experience in an agency or in-house role.
• Proven experience managing US-based clients and understanding their search behavior and market.
• Expertise in AIO SEO, SXO, and Geo/Local SEO.
• Strong presentation and communication skills capable of crafting and delivering client-ready materials.
• Experience in pitching and closing clients, handling proposals, and supporting business growth.
• Proficient in SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and performance tools.
• Strong technical SEO knowledge: site architecture, crawlability, page speed, mobile optimization, and indexing.
• Data-driven mindset ability to extract insights and turn them into strategic actions.
• Up-to-date with latest algorithm updates, AI in search, voice search, and SERP evolution.
• Self-motivated, deadline-oriented, and comfortable managing multiple projects independently.

Nice to Have:

• Experience with multi-language or international SEO.
• Working knowledge of HTML, CSS, and basic web development.
• Prior experience in a digital marketing agency environment.

What We Offer:

• Work with a dynamic global team handling US-based clients.
• Exposure to cutting-edge SEO approaches AI, SXO, and advanced local optimization.
• Opportunities to lead strategy, manage clients, and grow into an SEO Lead/Manager role.
• Remote work flexibility with performance-based incentives.
• Competitive compensation and growth-focused culture.