SEO Specialist

Junior, Senior SEO

The skills required

Development of SEO strategies to boost visibility and SERP rankings

⁠ Keyword Research

⁠ Optimization of on‑page elements

⁠ Building and managing backlink campaigns

⁠ Performance tracking & analysis

Team Leading Abilities

Critical Thinking

Interpretation

On-Page SEO

Meta tags, headings, internal linking, URL structure, content optimization, schema markup.

Off-Page SEO

Link building, guest blogging, citation management, social bookmarking.

Technical SEO

Crawling, indexing, site speed, Core Web Vitals, mobile responsiveness, XML sitemap, robots.txt, canonical tags.

Analytics & Reporting

Using Google Analytics, Search Console, and tools like Data Studio for performance tracking and insights.

Keyword Research & Strategy

Deep research using tools like SEMrush, Ahrefs, Ubersuggest, or Google Keyword Planner to identify and target relevant keywords.

CMS Experience

Comfortable working with platforms like WordPress, Shopify, Webflow, etc., for basic edits and SEO plugins (Yoast, Rank Math).

SEO Tools Mastery

Hands-on experience with tools like Screaming Frog, Ahrefs, SEMrush, Moz, Yoast, RankMath, etc.

Local SEO

Google Business Profile optimization, local citations, and review management — especially useful for showcasing projects region-wise.

Competitor Analysis

Identifying gaps and creating strategies to outperform competition.

The knowledge needed

Algorithm

SEO Audit

SEO Tools (Google Analytics, Google Search Console, AHREFs, SEM rush, etc)

Analytics

Crawlability, indexation, website architecture

Knowledge

SEO Algorithm Updates

Staying current with Google core updates, spam updates, and adjusting strategy accordingly.

Search Intent & User Behavior

Understanding how users search and tailoring content to satisfy their needs.

Competitor Analysis

Studying top-ranking competitors to find backlink opportunities, content topics, and technical gaps.

Search Engine Guidelines

White-hat SEO practices, avoiding black-hat tactics that can lead to penalties.

SEO Tools & Platforms

Deep familiarity with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Ubersuggest, etc.

SERP Features & CTR Optimization

Knowledge of featured snippets, People Also Ask, image search, video SEO, and how to optimize for them.

The attitude/behavioral

Willingness towards improving potential and abilities

Reflection of Organizational Culture

Analytical Thinking

Ability to interpret data, find trends, and turn insights into actionable strategies.

Proactive Problem Solving

Identifying and fixing ranking issues, keyword drops, or technical blocks without waiting for prompts.

Attention to Detail

Spotting small errors in content, code, or performance that can impact SEO.

Ownership & Accountability

Taking full responsibility for traffic growth, rankings, and technical health of the website.

Strategic Thinking

Seeing the big picture while executing the day-to-day tasks to drive long-term value.

Team Collaboration

Working with content writers, developers, video editors, marketing teams, and management to align SEO with business goals.

Communication Skills

Explaining technical SEO to non-technical team members and presenting reports to leadership effectively.

Continuous Learning

Keeping up with evolving SEO trends, AI changes in search, and tools to stay ahead of competition.

Attributes expected

Prioritization of task

Content Optimization

Adaptability

Ethical Approach

Brand Management

Creativity

Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person