SEO Specialist

Job Title: SEO Specialist

Experience: 1 to 2 years in SEO

GS-IT, a leading IT company in Dubai, is committed to excellence, offering professional IT 

support for infrastructure, IT maintenance, AV, cloud services, cyber security and strategic IT 

consulting to drive business success. We are looking for a motivated and enthusiastic Digital 

Marketing Executive with a strong interest in Search Engine Optimization (SEO) to join our 

marketing team. 

Responsibilities:

1. Search Engine Optimization (SEO): 

• Learn and implement on-page and off-page SEO techniques 

• Conduct keyword research, competitor analysis, and search trend monitoring 

• Optimize website pages, meta titles, descriptions, image alt texts, and URLs 

• Assist in developing and executing link-building strategies 

• Support in conducting regular SEO audits and fixing technical issues 

• Monitor and report on SEO metrics using tools like Google Analytics, Search Console,  

and SEMrush 

• Collaborate with content and web development teams to ensure SEO implementation 

• Assist in local SEO strategies, including Google Business Profile optimization

• Support 

schema markup and structured data and other technical SEO activities. 

2. Content Marketing Support: 

• Assist in creating SEO-friendly content for blogs, landing pages, and service pages 

• Help optimize existing content to improve keyword performance and readability 

• Ensure all published content aligns with current SEO strategies 

3. Digital Campaign Support: 

• Assist the team in planning and executing digital campaigns 

• Monitor website performance and suggest optimization strategies 

• Contribute to the preparation of digital marketing reports 

4. Lead & Enquiry Management Support: 

• Support in updating and managing leads within the CRM system 

• Support in enquiry management via chats, calls or email 

• Track lead progress and generate reports

Qualifications:

• Bachelor's degree in Marketing, IT, Business, or related fields 

• Internship or project experience in SEO (preferred) Skills: 

• Strong passion for SEO and eagerness to build a career in SEO 

• Basic knowledge of search engine algorithms and SEO ranking factors 

• Basic understanding of HTML, meta tags, and website architecture 

• Familiarity with SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs 

• Good analytical, problem-solving, and communication skills 

• Strong attention to detail and ability to follow instructions carefully 

• Capable of conducting basic market and keyword research 

• Familiarity with Microsoft Office, and related tools