Social Media Manager

Role Objective:

To plan, create, and execute impactful social media strategies that drive consistent follower growth, engagement, and conversions across multiple brand locations. The role requires a mix of creative storytelling, data-driven decision-making, and strong coordination with design, video, and marketing teams to ensure every post contributes to brand visibility and measurable community growth.

Key Responsibilities:

1. Strategy & Planning

• Build monthly content calendars outlining post frequency, campaign themes, and growth objectives.
• Plan and execute campaigns for ongoing promotions, seasonal events, memberships, and partnerships.
• Maintain a balanced content mix: reels, carousels, stories, testimonials, influencer collaborations, and trending audio content.
• Research social trends and audience behavior to refine brand tone and posting strategy.

2. Content Creation & Execution

• Collaborate with the design and video teams to develop engaging and visually appealing content.
• Review and finalize copy, hashtags, and CTAs for every post.
• Maintain a consistent and family-friendly voice that emphasizes fun, trust, and community.
• Ensure posts go out on time and align with the overall campaign calendar.

3. Community Management & Growth

• Drive organic follower growth through consistent posting, trend participation, and engagement strategies.
• Build relationships with local influencers and community pages for collaborations and cross-promotions.
• Respond promptly to DMs, comments, and mentions to improve engagement rates and sentiment.
• Execute follower campaigns, giveaways, and shoutout drives to attract new audiences.

4. Analytics & Reporting

• Track performance metrics including reach, engagement, saves, shares, and follower growth.
• Create monthly reports highlighting wins, learnings, and actionable insights.
• Monitor competitors and identify opportunities for content differentiation.
• Share data-backed recommendations to optimize upcoming campaigns.

5. Collaboration & Coordination

• Work closely with account managers and marketing leads to align on brand goals and campaign direction.
• Coordinate with creative teams to ensure timely delivery of visuals and videos.
• Align with paid ads and SEO teams for integrated marketing performance.
• Participate in weekly syncs to review metrics and brainstorm growth ideas.

Key Performance Indicators (KPIs):

🚀 Follower Growth: +1,000 net followers per month per location (minimum).

🎥 Organic Reach: 50k+ views on key reels or event-based content.

💬 Engagement Rate: Maintain 10%+ engagement rate across posts.

📈 Reach Growth: 20% MoM increase in organic reach.

🕒 Consistency: 100% posts delivered on schedule.

🎯 Conversion Impact: Trackable link clicks, bookings, or DM inquiries from posts.

Tools Required:

• Scheduling & Analytics: Meta Business Suite, Later
• Design & Collaboration: Canva, Google Drive, Asana
• Reporting: Meta Insights, Google Sheets/Looker Studio