Performance Marketing Manager

Role & responsibilities

1. Amazon Marketplace Mastery (Core Focus)

• Full-Funnel Management:

  End-to-end ownership of Amazon Marketing Services (AMS/Advertising), including Sponsored Products, Sponsored Brands, and Sponsored Display.

• Algorithmic Optimization:

  Leverage deep knowledge of the Amazon A9/A10 algorithms to improve organic Best Seller Rank (BSR) through strategic ad-spend placement.

• Defensive & Offensive Bidding:

  Execute sophisticated keyword harvesting and brand-protection strategies to maintain a dominant Share of Voice (SOV) in the premium electronics category.

2. Multi-Channel Performance & D2C

• Google & Meta Ads:

  Manage high-intent Google Search/Shopping (PMax) and Meta conversion campaigns to drive profitable traffic to our D2C site.

• Funnel Analytics:

  Optimize the customer journey from "Click to Delivery," focusing on Conversion Rate Optimization (CRO) and reducing Drop-off rates.

3. Data Analysis & Financial Oversight

• Profitability Metrics:

  Move beyond ROAS to manage the business on

  TACOS (Total Advertising Cost of Sales)

  and

  Contribution Margin

  levels.

• Inventory Integration:

  Synchronize marketing spend with supply chain reality. Dynamically adjust bids based on stock health, lead times, and incoming shipments to avoid "out-of-stock" penalties.

• Reporting:

  Build and automate performance dashboards using Excel (Power Query), SQL, or BI tools to provide actionable insights to senior leadership.

4. Team Leadership & Strategy

• Mentorship:

  Lead and upskill a team of 45 Performance Executives, fostering a culture of rigorous testing and data integrity.

• Experimentation:

  Establish a roadmap for continuous A/B testing across landing pages, bidding models, and audience segments.

Preferred candidate profile

• Numerical Orientation:

  Exceptional comfort with large datasets and complex formulas. Should be able to identify "statistical significance" in test results.

• Technical Expertise:

  Proven track record in managing high-ticket electronics or distribution-led businesses where inventory turnover is a critical KPI.

• Tool Proficiency:

  Expert-level knowledge of Amazon Seller Central, Google Ads Manager, and GA4. Advanced Excel skills are non-negotiable.

• Strategic Mindset:

  Ability to translate abstract numbers into concrete business recommendations regarding pricing, bundling, and market expansion.
• A

  "Product-First"

  philosophy: Understanding the technical specifications of premium electronics.
• Strong stakeholder communication: Ability to explain complex data trends to non-technical partners.
• A hands-on, execution-oriented mindset with high ownership of the P&L.