6 Funnel Analytics Jobs

The Global Channel Marketing Senior Manager will be responsible for developing and executing strategic marketing initiatives to drive growth and engagement through various B2B sales channel partners. You will focus on promoting TOEFL products and services globally by leveraging partnerships with study abroad agents, universities, language schools, educational associations, test prep companies, global and regional aggregators, and other relevant entities. Reporting to the Global Marketing Lead as an individual contributor, you will create and execute marketing strategies that drive meaningful relationships with our B2B partners. Your responsibilities will include creating and implementing comprehensive channel marketing strategies to increase TOEFL adoption and usage globally. You will plan and execute marketing campaigns tailored to the needs of different channel partners, ensuring alignment with ETS's overall marketing goals. Conducting market research and analysis to identify growth opportunities and optimize marketing efforts will be part of your role. You will collaborate closely with internal teams, including sales, sales enablement, product development, and customer support, to ensure cohesive and effective marketing strategies. Monitoring and analyzing the performance of marketing initiatives, providing regular reports and insights to senior management, will also be essential. You will ensure consistent brand messaging and positioning across all marketing channels and partner communications, providing guidance to the teams through execution playbook. Additionally, you will work with Sales Enablement and DI teams to organize and participate in industry events, conferences, and webinars to promote TOEFL products and services. To be successful in this role, you should have experience setting and measuring performance against content and sales channel metrics. An understanding of modern CMS and UX, as well as the ability to supervise content creation on platforms like AEM and WordPress, is required. Detailed knowledge of current online tools and marketing trends, including SEO, funnel analytics, and community management, is essential. You should be able to work independently with minimum supervision and possess excellent aptitude for detail, accuracy, and analytical skills. Requirements: - Bachelor's degree in marketing, Business, or a related field (master's degree preferred). - Minimum of 7 years of experience in B2B channel marketing, preferably in the education sector. - Proven track record of developing and executing successful channel marketing strategies. - Experience working at a global or regional level is highly considered. - Strong understanding of global education markets and trends. - Excellent communication and interpersonal skills. - Ability to work independently and as part of a team. - Proficiency in marketing tools and platforms. - Willingness to travel internationally as required.,

Key Responsibilities Partner closely with business teams to lead the design and optimization of marketing campaigns using performance insights, audience behaviours, and dynamic personalization to drive measurable business outcomes. Design, configure, and execute marketing campaigns with precision ensuring timely delivery, quality control, and alignment with business goals across all stages of campaign lifecycle Design and implement measurement framework that track key metrics and performance trends and provide actionable insights to product leadership. Monitor Campaign Performance and Tracking, thereby create a feedback loop to improve segmentation, campaign design, digital production. Translate data insights into actionable recommendations to improve business processes, decision-making, product adoption and change management, and stakeholder satisfaction. Communicate findings effectively through visualizations (charts, dashboards, presentations) and executive summaries tailored to technical or non-technical stakeholders Essential Requirements Proficient in analyzing complex data sets using Excel / SQL / Python / R. Hands on experience in computational techniques like correlation, multivariate analysis, decision trees, clustering, regression, ensemble methods etc. as part of day-to-day role. Skilled in presenting data insights and ML outcomes effectively through dashboards, slides, and visualizations, and articulating their business impact. Knowledge of Campaign Analytics, Funnel Analytics, Experience on Salesforce Marketing Cloud, Marketing Cloud Intelligence, Google Analytics would create an advantage. Understanding of Sales & Marketing processes in Pharmaceutical Industry would create an advantage. Passion for keeping up to date with the latest in marketing technology and digital marketing trends. Adaptability to learn skills or platforms on the go. Bachelor s / master s degree in business or technology / engineering. Soft Skills Exhibit organizational agility, creativity, strategic & strong analytical thinking. Passion for solving business problems with data Dynamic, results-oriented team player who contributes positively to team success. Excellent presentation skills and storyboarding skills. Ability to operate effectively in an international matrix environment. Strong stakeholder management skills

As a key member of the Times Internet team, you will be responsible for driving the end-to-end subscription conversion funnel for our digital products. You will play a crucial role in enhancing user experiences and maximizing subscription success rates across various platforms including Web, App, and AMP. Your primary focus will be on optimizing pricing strategies, offer placements, plan page structures, and backend subscription systems through continuous A/B testing. Your work will involve closely monitoring the performance of the subscription conversion funnel, analyzing key metrics through dashboards, and implementing data-driven insights to drive improvements with agility and precision. You will be expected to collaborate effectively with cross-functional teams to ensure the successful execution of product iterations and deliver a user-first approach. To excel in this role, you should bring a wealth of experience in product management within B2C tech, digital media, fintech, or subscription businesses. Your expertise in funnel analytics, A/B testing, and data-driven decision-making will be vital in driving the success of our subscription products. A detail-oriented mindset, coupled with a strong focus on execution and user-centricity, will be key attributes for this position. Ideally, you should hold a Bachelor's degree in Engineering, Computer Science, or a related field. Additionally, having an MBA or equivalent post-graduation qualification would be a valuable asset. If you are passionate about leveraging innovative strategies to enhance user engagement and drive sustainable reader revenue models, we invite you to join us at Times Internet and be a part of our journey towards shaping the future of digital products.,

As a Marketing Technology Specialist at Novartis Healthcare Private Limited in Hyderabad, you will play a crucial role in supporting marketing technology programs and products. Your primary responsibility will involve collaborating with business teams to design and optimize marketing campaigns by leveraging performance insights, audience behaviors, and dynamic personalization techniques to drive measurable business outcomes. You will be tasked with designing, configuring, and executing marketing campaigns with precision, ensuring timely delivery, quality control, and alignment with business goals throughout all stages of the campaign lifecycle. Additionally, you will establish a measurement framework to track key metrics and performance trends, providing actionable insights to product leadership. Monitoring campaign performance and tracking will be a key aspect of your role, enabling you to create a feedback loop for improving segmentation, campaign design, and digital production. You will translate data insights into actionable recommendations to enhance business processes, decision-making, product adoption, change management, and stakeholder satisfaction. In terms of technical requirements, you should be proficient in analyzing complex data sets using tools like Excel, SQL, Python, or R. Your role will involve hands-on experience in computational techniques such as correlation, multivariate analysis, decision trees, clustering, regression, and ensemble methods. Additionally, you should excel in presenting data insights and machine learning outcomes through dashboards, slides, and visualizations, articulating their business impact effectively. Knowledge of campaign analytics, funnel analytics, experience with Salesforce Marketing Cloud, Marketing Cloud Intelligence, and Google Analytics would be advantageous. Familiarity with sales and marketing processes in the pharmaceutical industry is also a plus. A passion for staying updated on the latest marketing technology and digital marketing trends, along with adaptability to learn new skills or platforms on-the-go, are essential for success in this role. Soft skills, including organizational agility, creativity, strategic and strong analytical thinking, will be critical. You should demonstrate a passion for solving business problems with data, be a dynamic team player focused on delivering results, and possess excellent presentation and storytelling skills. The ability to operate effectively in an international matrix environment and strong stakeholder management skills are also required. Novartis is dedicated to providing an inclusive work environment and diverse teams that reflect the patients and communities it serves. By joining Novartis, you will contribute to the mission of reimagining medicine to improve and extend people's lives. If you are a motivated individual with a desire to drive positive change through data-driven marketing strategies, this role offers a rewarding opportunity to make a meaningful impact.,

Job Title: Marketing Operations Specialist Location: Bangalore, India About Unifize At Unifize, we&aposre building a SaaS platform that revolutionises process efficiency for product development, quality, and operations teams in ISO and FDA regulated companies, especially in the medical device, pharmaceutical, nutritional supplement, and cosmetics industries. By integrating communication, data, documents, and workflows into a single source of truth, we help our customers deliver better products on time, on budget, and with reduced risk. Please review: Case studies and testimonials from customers who talk extensively about their transformational experience using Unifize. Platform page that explores the various pioneering platform features About us, which includes a questionable piece of amateur dramatics by the founders The Role We are hiring a Growth & Revenue Operations Associate to take full ownership of multichannel GTM execution, build scalable systems, and drive KPI-driven growth across the sales and marketing funnel. This is a high-impact, high-ownership role that&aposs ideal for someone who thrives in fast-paced environments, is data-obsessed, and excels at bringing structure to ambiguity. Responsibilities Channel Ownership & Campaign Execution Lead the execution of PPC, PPL, outbound, and inbound campaigns Coordinate campaign workflows including landing pages, assets, automation sequences, and tracking Design and run experiments across channels to uplift acquisition and conversion KPIs KPI Monitoring & Optimization Track funnel performance metrics (MQL-SQL conversion, pipeline velocity, CAC) Identify bottlenecks and optimization opportunities using data-driven insights Build dashboards and automate performance reporting for the Sales and Marketing teams Feedback Loops & Cross-Team Collaboration Act as the bridge between Sales, Marketing, and Product teams Own the marketing-to-sales handoff and lead qualification process Establish feedback loops to align messaging, targeting, and GTM initiatives with real-time sales insights Systems, Automation & Process Building Manage CRM and campaign tools like HubSpot, GA4, and attribution systems Set up lead scoring, reporting frameworks, and qualification workflows Ensure data hygiene and system scalability to support performance visibility You&aposre a Great Fit If You... Have 2-3 years of experience in Growth Ops, RevOps, or B2B SaaS Marketing/Sales Ops Are highly analytical and self-driven, with a strong inclination toward data and experimentation Are familiar with CRM and automation tools (Salesforce, GA4, Account Identification tools, etc.) Experience with PPC channels like LinkedIn, Gartner, and Google Experience with Sales Engagement tools like Salesloft, Outreach, etc. Thrive in cross-functional settings and can work independently in fast-paced environments Enjoy building scalable processes from scratch and iterating continuously Bonus Points Hands-on experience with SQL, funnel analytics, and attribution tracking Familiarity with Zapier, Notion, Google Data Studio, or other automation and no-code tools Prior experience in early-stage SaaS startups or GTM teams Why This Role is Unique You&aposll be at the heart of our growth enginestrategizing, executing, and optimizing at the intersection of Sales, Marketing, and Product. This is a rare opportunity to build foundational systems and drive experimentation at a fast-growing SaaS company. Show more Show less

As the Sales and Partnerships Manager at ShopSe, you will be responsible for driving sales, partnerships, alliances, and business development within the Education/EdTech sector. Your role will involve understanding the market dynamics, fostering partner relationships, and achieving business growth objectives. Your key responsibilities will include developing and implementing market strategies to meet acquisition and growth targets. You will be tasked with establishing and nurturing relationships with partners to generate leads. It is essential to have a strong network and effective communication channels across various Education/EdTech institutions. You will be involved in business and market development activities such as market research, strategic planning, and coordinating with cross-functional teams to enhance sales and acquisitions. Your role will also encompass negotiating brand offers, maintaining partner relations, and ensuring ShopSe acquires prominent brands in India to drive sales volume. As a leader in the market and category/channel acquisitions, you will be required to build brand pipelines, create attractive offers, and engage in frequent in-person meetings with partners. Additionally, you will have full ownership of merchants, overseeing product enhancements, managing delinquency issues, and handling escalations throughout the process. In this role, you will be expected to leverage funnel analytics to identify opportunities for improving conversion rates and driving business growth. Your commitment to excellence, innovation, and building strong relationships will be crucial in achieving ShopSe's goal of revolutionizing instant, paperless, and cardless EMI solutions for consumers. Join us at ShopSe, where we are dedicated to affordability, trust, and innovation in the BNPL model. As a part of our team, you will have the opportunity to work with top VC firms and be recognized as one of the hottest startups in the industry. Visit our website at www.getshopse.com to learn more about our innovative solutions.,