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0.0 - 5.0 years
0 - 5 Lacs
Remote, , India
On-site
Responsibilities: Coordinate projects across various ongoing marketing initiatives Support and contribute to strategic marketing activities across multiple channels Develop and implement a comprehensive multi-channel marketing strategy Manage relationships with external marketing support partners and vendors Track and report KPIs for marketing campaigns to measure effectiveness Create and execute a content management plan aligned with marketing objectives Write marketing messages for both online and offline campaigns Drive performance marketing initiatives focused on lead generation Facilitate internal socialization of marketing ideas across teams and stakeholders Conduct market research to uncover new trends and opportunities Analyze consumer behavior data such as web traffic, search rankings, and engagement metrics Prepare marketing and sales reports, including insights like conversion rates Assist in planning and organizing promotional events and campaigns Collaborate with design and content teams to develop marketing materials and collateral Maintain organized records of marketing metrics and past campaign performance Monitor and analyze competitor marketing strategies and performance
Posted 1 week ago
3.0 - 8.0 years
4 - 8 Lacs
Bengaluru
Work from Office
TAP Invest is looking for a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will have 3+ years of experience in marketing, preferably within the financial services sector, and a strong understanding of go-to-market strategies, product positioning, and digital marketing. In this role, you will be responsible for developing and executing comprehensive marketing strategies for both new and existing products. You will craft compelling messaging, value propositions, and marketing content to enhance brand visibility and drive client engagement. Your expertise in market research and competitive analysis will help identify customer insights and industry trends, ensuring TAP Invest stays ahead in the market. You will work closely with product teams to understand product features and benefits, translating them into impactful marketing campaigns. Managing multi-channel marketing efforts, including email marketing, push notifications, and WhatsApp campaigns, will be a key focus. Additionally, you will oversee product launches, ensuring seamless execution across all marketing channels. The role requires strong communication skills, an analytical mindset, and proficiency in digital marketing tools. The ideal candidate should be able to work independently while collaborating effectively with cross-functional teams. If you are passionate about financial marketing, data-driven strategies, and delivering high-impact campaigns, we invite you to be part of our growing team at TAP Invest. Join us and play a key role in shaping the future of fixed-income investments!
Posted 1 month ago
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