Growth Marketing Manager

Key Responsibilities

• Work Directly with the Founder:

  Collaborate closely with the founder on strategic growth projects, campaigns, and experiments.

• Build from Scratch:

  Launch new growth experiments, marketing initiatives, and acquisition channels with speed, ownership, and a 0-to-1 mindset.

• Campaign Ownership:

  Plan, execute, and optimize multi-channel campaigns, including Google Ads, Meta, YouTube, email, and WhatsApp, to drive conversions and reactivation.

• Product & Content Marketing:

  Collaborate with cross-functional teams to translate offerings into compelling messaging, landing pages, emailers, and drip campaigns.

• Performance Tracking:

  Monitor and report campaign performance, ROAS, CPL, and other key metrics using tools like Google Analytics, Meta Ads Manager, and CRM dashboards.

• Lead Nurturing:

  Strategize and execute automated and manual workflows to move leads down the funnel via WhatsApp and email.

• Creative Direction:

  Work with design and content teams to produce high-converting creatives, videos, and copy for campaigns.

• New Initiatives:

  Devise new methods and strategies to improve lead conversion at each stage of the funnel.

• Cross-Functional Ownership:

  Lead and manage initiatives spanning growth, product, marketing, and partnerships, ensuring alignment and execution excellence.

• A/B Testing:

  Continuously experiment with creatives, audiences, copy, and landing pages to optimize performance.

• Cross-Functional Collaboration:

  Act as a bridge between marketing, sales, product, and design teams to ensure alignment across initiatives.