Growth Marketing Manager

Job Overview:

Business Growth Manager

Key Responsibilities:

• P&L Management:

  Own and manage the

  P&L

  for the B2C business, ensuring growth targets, profitability, and efficient cost management.

• Lead Generation:

  Establish and scale new

  growth channels

  to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition.

• Cross-functional Collaboration:

  Work closely with

  content, marketing, sales, customer success

  , and

  tech teams

  to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution.

• Marketing & Campaign Optimization:

  Use tools like

  Google Analytics

  ,

  marketing automation platforms

  , and

  affiliate platforms

  to track, measure, and optimize marketing campaigns, ensuring maximum ROI.

• Competitor and Market Analysis:

  Monitor market trends, conduct

  competitor analysis

  , and identify opportunities to differentiate our offerings and stay ahead of industry developments.

• KPIs and Reporting:

  Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed.

• Sales Funnel Optimization:

  Build and monitor

  sales funnels

  , ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle management.

Requirements:

• Graduate (preferably in a STEM field or business (BBA)

• Minimum 3 years of experience

  in a

  growth role

  within a B2C business, preferably in a

  startup

  environment.
• Strong experience managing

  P&L

  , driving

  lead generation

  , and scaling new growth channels.
• Good understanding of

  Google Analytics

  ,

  marketing automation tools

  and

  affiliate marketing platforms

  .
• Proficient in

  competitor analysis

  , market research, and identifying growth opportunities.
• Ability to work collaboratively with

  cross-functional teams

  to drive growth initiatives.
• Excellent

  analytical

  ,

  problem-solving

  , presentation and

  communication

  skills.
• Excellent knowledge of MS work, power point , excel and other tools,
• Knowledge and ability to use GenAI tools for automation of tasks.

Preferred: