Sales Manager

Manager, Demand Generation (PC Program)

Location:

Department:

Reports To:

About MINS Global

demand generation, lead qualification, and customer engagement services

Role Overview

Manager Demand Generation

Key Responsibilities

• Campaign Strategy & Planning

• Design and execute integrated demand generation campaigns for PCs across target markets.
• Develop

  multi-channel strategies

  (email, LinkedIn, calling, events, and digital campaigns) to generate high-quality leads.
• Align campaigns with Global PC business objectives, sales goals, and quarterly pipeline targets.

• Execution & Management

• Lead a dedicated team of demand generation specialists to deliver

  BANT+ qualified leads

  .
• Manage prospect databases, ensuring data hygiene and segmentation for precise targeting.
• Oversee outbound campaigns including eDM marketing, social outreach, and nurture flows.

• Collaboration & Alignment

• Work closely with client sales and marketing teams to align on campaign objectives, messaging, and lead qualification criteria.
• Coordinate with internal MINS teams (marketing ops, data enrichment, and lead qualification) to ensure campaign efficiency.

• Performance Tracking & Reporting

• Monitor key performance metrics (leads generated, conversion rates, cost per lead, ROI).
• Provide regular reports and insights to stakeholders on campaign progress and outcomes.
• Optimize campaigns based on data-driven insights and industry best practices.

Qualifications & Skills

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).

• 58 years of experience

  in demand generation, lead generation, or B2B marketing (technology sector preferred).
• Proven track record of delivering high-quality

  BANT/SQL leads

  and driving pipeline growth.
• Strong understanding of

  multi-channel marketing

  (email, LinkedIn, events, voice, and digital).
• Proficiency in CRM and marketing automation tools (HubSpot, Marketo, Zoho, or equivalents).
• Excellent communication, leadership, and stakeholder management skills.
• Analytical mindset with the ability to optimize campaigns using KPIs and metrics.