Are you a creative storyteller with a passion for food and social media Do you love creating aesthetic Instagram posts, engaging reels, and snackable content that captures attention If so, PLB Snacks is looking for a talented individual like you to join our team as a Social Media & Content Executive. As India's go-to destination for curated international snacks, we are seeking a Social Media & Content Executive who can elevate our brand to new heights. In this role, you will be responsible for managing our social media platforms, producing high-quality content, and enhancing our presence on Instagram, Facebook, Twitter, and YouTube. Your primary goal will be to make our snack brand exciting, interactive, and irresistible across various digital channels. No prior experience in social media strategy No problem! We believe in leveraging AI tools like ChatGPT to facilitate your learning process. What we value most is your ability to craft top-notch social content that fosters engagement and resonates with our audience. Your responsibilities will include creating visually captivating content such as reels, carousels, static posts, and snackable material for platforms like Instagram and Facebook. You will also be tasked with shooting and editing engaging short-form videos that showcase our snacks, packaging, and behind-the-scenes moments. Consistently posting and scheduling content to keep our audience engaged, identifying and capitalizing on viral trends in the Indian food and snack space, and actively engaging with our community through comments, user-generated content, and follower interactions are crucial aspects of the role. Additionally, you will collaborate with influencers, food bloggers, and micro-creators to enhance brand awareness, monitor social media performance metrics, and propose enhancements to optimize our digital presence. To excel in this role, you must possess excellent design and video editing skills, familiarity with tools like Canva, CapCut, and Adobe Photoshop, a solid grasp of Instagram and short-form video content dynamics, a knack for creativity and storytelling, a genuine passion for food and snacking trends, as well as basic copywriting abilities for crafting catchy captions and engaging calls-to-action. If you have prior experience managing social media pages in the food, fashion, or lifestyle niches, engaged in influencer partnerships, or possess the ability to create memes and relatable snack-related content that sparks humor and engagement, it would be considered a bonus. The salary for this position ranges from 15,000 to 25,000 INR per month, contingent on your experience level. By joining PLB Snacks, you will have the opportunity to collaborate with global snack brands and international food products, experience substantial growth potential in a rapidly expanding startup brand, and enjoy a plethora of complimentary snacks to fuel your creativity. This is a hybrid/onsite role based in Guwahati, with remote work options available for the right candidate. To apply, please email us at contact@plbsnacks.com with your resume, portfolio or social media handles, and a brief statement outlining why you believe you would be an ideal addition to the PLB Snacks team. Join us at PLB Snacks to snack, create, and grow together! Apply now and be a part of our exciting journey.,
Company Description PLB Snacks is a premium snack brand dedicated to introducing India to the best curated snacks from around the world. Our mission is to bring global flavours to Indian consumers through a handpicked selection of gourmet snacks, ranging from artisanal chocolates to exotic meat snacks. With a focus on quality, diversity, and health-conscious options, PLB Snacks offers a rotating lineup of carefully selected products. Join us on our journey to explore the world, one snack at a time. Role Description This is a full-time hybrid role for a Performance Marketing Manager, located in Guwahati with some work from home flexibility. The Performance Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels. Day-to-day tasks include creating ad content, managing paid search, display, and social media advertising, analyzing campaign performance, and working closely with cross-functional teams to align marketing efforts with business goals. Qualifications Digital Marketing, Paid Search, Display Advertising, and Social Media Advertising skills Strong analytical skills with experience in performance measurement and optimization Excellent written and verbal communication skills Experience in campaign management and cross-functional team collaboration Bachelor’s degree in Marketing, Business, or a related field Ability to work independently and in a hybrid work environment Experience in the food or FMCG industry is a plus Proficiency in marketing analytics tools and platforms Proficiency in canva or other creative designing tools
As a Social Media & Content Executive at PLB Snacks, you will play a crucial role in elevating our brand's presence across various digital platforms. You will be responsible for creating visually stunning content for Instagram, Facebook, Twitter, and YouTube, engaging with our audience, collaborating with influencers, and tracking social media performance to drive brand awareness and engagement. **Key Responsibilities:** - Create visually stunning content including reels, carousels, static posts, and snackable content for Instagram, Facebook & more. - Shoot & edit engaging short-form videos showcasing our snacks, packaging, and behind-the-scenes fun. - Post & schedule content consistently to keep our audience engaged. - Identify and capitalize on viral trends in the Indian food & snack space to enhance reach. - Engage with our community by replying to comments, sharing user-generated content, and interacting with followers. - Collaborate with influencers, food bloggers, and micro-creators to boost brand awareness. - Monitor social media performance metrics and provide suggestions for improvements. **Qualifications Required:** - Excellent design & video editing skills using tools like Canva, CapCut, Adobe Photoshop, or similar software. - Strong understanding of Instagram & short-form video content to create engaging reels. - Creativity & storytelling skills to transform snack products into shareable content. - Passion for food & snacking trends to resonate with the target audience. - Basic copywriting skills to craft catchy captions, fun post descriptions, and engaging CTAs. If you have experience running social media pages in food, fashion, or lifestyle niches, worked on influencer collaborations, or can create memes and relatable snack content, it would be a bonus. You will be offered a salary ranging from 15,000 to 25,000/month based on your experience. Additionally, you will have the opportunity to work with global snack brands, receive free snacks, and enjoy immense growth potential as you lead the social media efforts for a rapidly expanding startup brand. The work setup is a hybrid/onsite role, preferably based in Guwahati, with remote options available for the right candidate. To apply for this exciting opportunity, please email us at contact@plbsnacks.com with your resume, portfolio or social media handles, and a brief note explaining why you would be a great fit for PLB Snacks. The deadline for applications is 22/03/2025. Join us at PLB Snacks to snack, create, and grow together!,