Shopper Marketing Manager

You will join a team that is dedicated to promoting natural living and providing 100% natural self-care products to consumers. Our authentic ayurvedic solutions are developed in-house by our R&D experts and made fresh in our ayurvedic kitchen every day. With a customer base of over 23 lac individuals, we have established a strong presence in the Indian personal care industry. Backed by experienced founders and top-tier investors, our company is well-positioned for success. As a Shopper Marketing Manager, you will be responsible for driving category growth initiatives with a focus on managing category P&L, conducting market analysis, identifying growth opportunities, and driving sales for new product development. Working closely with cross-functional teams, you will play a key role in enhancing our market presence and achieving measurable business outcomes. Your key responsibilities will include: 1. Managing Category Revenue & Profitability: - Monitoring and optimizing category top-line and bottom-line performance. - Tracking sales data, profit margins, and promotional effectiveness. - Ensuring pricing and promotional strategies align with business objectives. 2. Conducting Market Research & Category Sizing: - Performing detailed market analysis to estimate category size, growth potential, and competitor share. - Utilizing shopper insights, retail audits, and syndicated data to inform category strategies. 3. Driving Market Share Growth: - Developing and executing shopper marketing programs to enhance brand visibility and conversion at retail touchpoints. - Collaborating with sales teams to implement plans across various channels including modern trade, general trade, and e-commerce. 4. Identifying Category Opportunities: - Recognizing high-potential sub-categories, consumption trends, and whitespace opportunities. - Providing recommendations for expanding the product portfolio and refining targeting strategies. 5. Supporting New Product Development Sales: - Assisting in the launch of new products through effective market activation plans. - Monitoring post-launch performance and refining strategies based on customer and retailer feedback. Skills & Competencies required for this role: - Strong analytical and problem-solving skills. - Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc.). - Ability to interpret market and consumer data to create actionable plans. - Excellent communication and presentation abilities. - Strong cross-functional collaboration mindset. Qualifications: - Masters degree in Marketing, Business Administration, or related field. - MBA from Tier 1 B-schools preferred. - 12 years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry. Key Performance Indicators (KPIs) for this role include: - Category revenue growth compared to targets. - Improvement in market share. - Contribution of NPD sales. - ROI on shopper marketing initiatives. Join us in our mission to promote natural self-care and make a positive impact in the personal care industry!,