Shopper Marketing Manager

About SuperK

Role Overview

Key Responsibilities

• Understand shopper behavior

  across geographies and product categories to inform marketing strategies.
• Design and execute

  shopper marketing programs

  in-store and digitally ranging from planogram planning and shelf signage to promo campaigns and bundling strategies.
• Partner with the

  category and operations teams

  to align brand promotions with business goals and seasonal priorities.
• Work with

  brand partners

  (FMCG companies, private labels) to co-create activation campaigns that drive visibility and uptake.
• Collaborate with the

  design and content team

  to develop effective POP (point-of-purchase) materials and in-app creatives.
• Own performance metrics like

  sales lift, repeat rate, and campaign ROI

  ; use data to refine strategy and execution.
• Develop

  playbooks

  for repeatable, scalable shopper marketing initiatives across stores and regions.

What Were Looking For

• 3-6 years of experience in

  shopper marketing, trade marketing, brand activation

  , or a similar role preferably in

  FMCG, retail, or e-commerce

  .
• Deep understanding of

  small-town retail dynamics

  and customer psychology is a strong plus.
• Demonstrated ability to

  translate insights into action

  with hands-on experience in executing campaigns end-to-end.
• Data-driven mindset with comfort using sales and campaign data to inform strategy.
• Strong project management skills and comfort working in a

  fast-paced, unstructured

  startup environment.
• Passion for building

  affordable, high-impact retail experiences

  for small-town India.

Why SuperK

• Be part of a fast-growing company that s

  redefining grocery retail for Bharat

  .
• Work with a team that challenges the status quo and builds with

  purpose and ambition

  .
• See

  direct impact

  of your ideas on shopper behavior, sales, and category performance.
• Grow rapidly as SuperK expands across towns, categories, and digital channels.