Performance Marketing Manager

What You Will Be Doing

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

We are seeking an experienced Performance Marketing Manager to lead our performance marketing team that handles social paid and organic, display, programmatic and aggregator marketing. This is a results-driven role that bridges the gap between marketing strategy and execution to ensure successful campaign delivery and optimization. As a Performance Marketing Manager, you will oversee the planning, implementation, and optimization of performance-based marketing initiatives across multiple channels. The ideal candidate has a strong understanding of digital marketing metrics, analytics tools, and campaign management methodologies, enabling them to manage cross-functional teams and drive marketing success effectively.

This is an exciting opportunity for someone passionate about data-driven marketing and delivering measurable results.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive global strategy for all performance marketing channels including social, display, programmatic and aggregator platforms
• Optimize channel performance for key traffic KPIs across paid, organic and owned media
• Establish and manage performance marketing budget allocation across channels and regions based on ROI potential
• Facilitate cross-functional collaboration with Digital, Finance, and Global Components teams to ensure alignment with broader business objectives
• Conduct regular performance reviews (quarterly and monthly) to identify optimization opportunities and implement strategic pivots
• Evaluate and refine marketing processes, standards, and technologies to maintain alignment with evolving business goals
• Manage vendor relationships and contracts with third-party partners and aggregator platforms

Operational Excellence

• Ensure all performance channels support and align with the companys global marketing strategy
• Design and implement data-driven acquisition campaigns to maximize revenue and ROI
• Provide mentorship and professional development to channel specialists to drive both individual growth and channel performance
• Oversee financial processes for all marketing channels, including purchase orders and vendor payments
• Lead the implementation and continuous improvement of marketing processes and technologies
• Apply analytical insights to optimize campaign performance across all channels
• Manage third-party and aggregator partnerships to ensure successful execution of marketing agreements
• Collaborate with Integrated Marketing and Strategic Programs teams to align performance marketing with broader marketing initiatives

What we are looking for

Required Skills and Qualifications

• 3-5 years of experience specifically leading performance marketing teams
• Proven experience in performance marketing across social, display, programmatic, and aggregator channels
• Demonstrated success building and scaling acquisition campaigns with measurable ROI impact
• Hands-on experience with major marketing platforms including Facebook Business Manager and Google Ads
• Advanced data analysis capabilities with ability to extract actionable insights from complex datasets
• Strong knowledge of digital marketing platforms, analytics tools, and attribution models
• Experience leading and developing marketing teams
• Experience managing international/regional marketing strategies

• Continuous learner who embraces feedback and drives improvement.
• Champion of process excellence to enable organizational maturity.
• Collaborative mindset with ability to work effectively across organizational boundaries
• Proven ability to manage multiple priorities in a fast-paced environment
• Excellent project management and organizational skills
• Experience with marketing automation and CRM platforms
• Strategic and creative problem-solving approach with adaptability to changing market conditions
• Expertise in advanced marketing attribution methodologies and optimization techniques
• Proven ability to increase marketing effectiveness and efficiency
• Experience with change management and organizational development